Mobile Internet changes Subway

In just two years, the Beijing subway has sprung up a lot of terminal equipment, clients, users, when the subway hit the internet, this seemingly convenient tool can not be convenient transportation is the Internet products made a great change.

1. IPAD

When I was on the subway in Beijing, I was deeply shocked by the fingers of the subway passengers scratching on the tablet and the phone screen. Especially when IPAD2 just came out, deliberately in each compartment to pay attention to, found that many people did not wait in the car to play the time spent in the mainstream consumption time of the application, More people are using tablets to read magazines, TTS, blogging, reading magazines and even Excel, and the subway seems to be the second most people's office living area.

"Working in Beijing, you'll find that time is wasted on the commute," and perhaps the advent of mobile internet will make this sentence change. First-tier city people in the High-tech products on the high sensitivity, they pursue their favorite hardware and software products, but also the courage to try, the two or three-line city users are relatively rare, lack of sensitivity to technology products, which is also some such as a taxi app, Metro app is one of the reasons why app apps such as geographical restrictions try to spread in Beijing, Shanghai, Shenzhen and other first-tier cities.

2. Internet Advertising

On the subway, many places can see Xie na with big mouth riding donkey shouted "find a house, find a job, find decoration, find a nanny, recruit pets ..." and the yang Mouth of the "artifact site." NET and 58 of the city's two Web sites launched bombing-style ads to make the crowded subway more narrow. In the subway ads, internet advertising seems to be more popular, in addition to the market and 58 with the city, I believe many people can also see in the subway Poly beautiful products such as many many ads

What's more, bombing-type ads, although people familiar, but unusual and the subway in tune with, for often can not get to the position of some people, perhaps standing down to play mobile phone, when heard net advertising words, and will subconsciously raised his head to see the ad again.

3. WIFI

The construction of the subway WiFi has been in ing state and is spreading like a spider web. With the telecom operators have a signal tower and then spread the telephone terminal is different, WiFi this is a demand for terminal equipment, users in the subway using mobile terminals too often, the network signal is not good, spit many times after the subway WiFi project emerged.

Although there have been several cases of local subways delayed because of the problem of WiFi signal, but fortunately, the Chinese users are the people who have seen the situation, this late compared with the train late, dwarfed.

4, NFC Card

First-time NFC was released in 2010 by Nexus S, with a bit of interest in checking out the NFC interface in the Android API when it was thought to be on the market in 1.5. The world is difficult, although Google has been led by the head, the domestic handset manufacturers have to eliminate the function of the silent castration, resulting in the 2012, although the focus on mobile phone configuration of the user groups have been generated, understand NFC users are very few.

The recent promotion is better, it should be this year mobile NFC mobile phone card, through Nfcsim cards with the mobile phone data exchange, requiring the user's mobile phone with NFC module. The overall experience is quite good, so far, support the function of the mobile phone is about 10, but after China Mobile such a toss, I believe the visionary mobile phone manufacturers have to add NFC to the standard directory.

5, online Recharge

My impression is that the subway card support Online recharge later, if not mistaken, the earliest should be Shanghai. As to support the late truth I personally do not understand, but I understand that the office hours in line to recharge the scene is impressive, online recharge methods on this issue to alleviate the effect significantly.

6, intelligent Client

Perhaps to make up for the occasional delay in the subway, Beijing will launch the Metro app. So far, the app's shadow has not been seen, but according to the features described in the news, it is almost the subway's electronic stop to move to the user's mobile terminal. This is a good thing, for example, to consider a user scenario: I'm going to work in the morning, just downstairs to remember to forget to take headphones, long distance without headphones to listen to music to pass the time will be very headache, but a look at the table found that there may be too late to work, this time to open the app, found I want to do the next subway line in six minutes after the arrival , and went downstairs to take headphones only need two minutes, resolutely chose to go upstairs.

This is a very small user scenario, but it happens frequently. If you put aside the conventional MTR electronic bus stops, there may be many business models, such as showing the tourist attractions and routes near the station at each stop, scanning the two-dimensional code next to the Nokia subway ads, and all the configuration information of the model will appear.

7. Google Class

Google class gives users endless room for imagination, especially before he has been exposed to the subway by Brin. If you have to say that a 15 billion-dollar person on the subway is an environmentalist, I can't argue with that, but it's really questionable, and if you're in the head of a product, don't think of it as a Test experience. For example, when the user is near the subway station, class will tell the user the subway route, site information, subway timetable. Even when the subway is about to arrive, it has calculated the time it takes to run and prompts you "buddy, congratulations, you're late for work." Or on the subway without looking down on the micro-letter, only need to maintain the most comfortable sitting posture, talking to the air, you can send to the other side of the device-it seems silly and cool.

All in all, look at the past two years and not far in the future, when the Internet products to the subway, it becomes another look. Just like the Hong Kong sisters, even if the crooked melon split jujube, only a bottle of small cost of cosmetics can make it instantly become beautiful-this analogy, although not a positive, at least show the Internet products to bring the subway a brand-new.

In fact, not only the subway, the four major transport modes are filled with the internet figure. Buy train tickets online, check flight app, bus electronic stop, taxi app, etc. Even a few days ago to buy a car, the salesperson also took out the new ipad out of the car configuration, structure, contract model and so on, I am curious to ask whether he is the car manufacturer, got a positive answer.

PS: It is said that the United States ET3 Company is doing a vacuum pipeline transportation project, is expected to become the fifth largest transport mode, people expect the Internet in this project infiltration way, or who will be the first step infiltration.