Mobile internet community to the king to the central community, ignoring the giants of competition

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As the mobile internet has just sprung up, the smartphone development has just been a bit of a flame. Countless wise people, like predictions of the prophets, are fond of discussing what the portal of the mobile Internet is, and who will dominate the flow of mobile internet access. The APP? WEB search engine, IM? application market Browser? or even the phone, the operating system itself, or the emergence of super applications, such as micro-mail?

Where there are people, there are rivers and lakes. Where there are rivers and lakes, there are communities! I dare not call the Prophet, nor dare to call the wise. But I also come to gather a lively, predict: mobile Internet, community for King!

Some people will ask what is the community? Forum BBS, the end of the Tianya forum, Mop, the bean sauce, know that even some legal "marginal" grass-Liu community. Strictly speaking: These are the community, but only the community 1.0, Community 2.0. Mobile Internet, will bring us into the community 3.0 times.

I give the community a simple definition of 3.0: with a specific purpose, attributes, aggregation of people, can be anywhere at any time to participate in many people, interactive communication, group performance of the public mobile phone application software. Here, information is mobile, not only you can broadcast your message to the community, you can also receive information from the community, or even the essence of the community to push out. And the community has a definite border.

So, why is the community leading the mobile Internet?

The nature of the community is the crowd

Into the mobile internet era, will be from the PC Internet highlighting the personality of the era, into "Birds of a Feather", "Flock together" era.

Man is a social animal, and man is a group animal. The design of a reasonable crowd of community applications, will be in the mobile Internet access to a huge popularity. Onlookers personal mood, photo album notes, the strength of the onlookers, show the personality is limited. People's Interaction and communication, group personality and Behavior show, because of the participation of many members, become richer, and more sustained, more influential, more communication.

Ii. the market size of the community is unprecedented

As we all know, in the computer Internet, the community is a niche product. Do the most powerful Baidu Bar, Tianya Forum, watercress, and did not get as great a success as Facebook. Also inferior to the domestic QQ space, QQ Such product user comes widely. With the development of mobile Internet, the situation will change fundamentally.

Mobile Internet Age: individual-centric product design, will face the user growth dividend depletion, user use habits change the fundamental problem. For example: QQ Group on the mobile side of the copycat "micro-group", became a source of harassment. Single play, limited performance ability.

Like singing and other community applications, they show the needs of the crowd. To the members of the song. Every day changes constantly. The number of participants is large. Bring the value far higher than "micro-letter Group" Water chat ...

According to various dimensions to analyze, the number of population classification, community, the number of community application market. This growth dividend will be well reflected in the mobile internet age.

Potential market Space: regional community (e.g., community, schools, villages, small and medium-sized towns, 2-3-line cities, tourist attractions, hotels, etc., interest-type community (such as Baidu Bar, watercress, singing, etc.); local industry-type community (such as entrepreneurs, practitioners of all walks of life community, chambers of commerce, computer maintenance, rental housing); Local media communities (local television stations, radio stations, publishing communities, media companies, marketing companies, etc.); local organizations (units, companies, institutions, groups, such as Evergrande fans); Virtual community (fiction, poetry, music, movies, games, after the 00 family) and so on.

The biggest dividend: local communities (some assert that local communities will be the best platform for O2O)

Third, to the central community, ignoring the competition of giants

Each community, can form a unique atmosphere and popularity, forming a strong community relationship chain. The stability of this relationship chain is no worse than the chain of QQ friendship. To be a community, you can get more lasting and steady popularity concerns. Compared to do personal blog, microblogging, from the media, QQ space, the future will be easier.

A community that serves a particular group of people, and a mutually beneficial community of members, solve the personal heroic problem of single point of risk (such as blog), the impact of community interaction generated by the content (such as the watercress novel comments, singing karaoke), will bring sustained popularity of the community attention (content from production, from consumption); The organization of the external publicity continues to expand the target audience to attract users.

It can be said: In the mobile internet, can bring extremely high value-added operations, must be "community operations."

"Community Operation" is a fine malt, is small and beautiful operation. In this field, even if the Giants are willing to intervene, the ultimate winner will be the operator.

The mobile community, which ignores giant competition, will continue to emerge as successful operators. This is the victory of the community and the "War of the War". Mobile Internet, community for King!

Four, mobile Internet, is also the life of the Internet, community, but also living community

Rivers and lakes have rumors, watercress will be through the community into the field of electrical business. There are rumors: watercress through the community of the precise grasp of the crowd, targeted at the precise advertising, has achieved very good results.

Mobile Internet, away from the noisy computer internet, personal carry, more close to the person himself, close to the life of their own (say: mobile phone than their wives, children, and a little brother, intimate friends, this is what reason!). If there is anything more than a mobile phone to master People's secrets, it can only be God!

With the world's close contact with the IM (such as QQ, micro-letter, rice chat), in the computer and may play an extreme advantage role. Mobile Internet, communication is part of the smartphone. This means that there is a considerable decrease in IM activity.

Communities can address a wide range of life needs: communicate with their close circle of people, solve life puzzles and problems (film purchase tickets, where to eat, what food safety), access to closely related local community news, community-style novel reading, k songs and other content-oriented entertainment, expand the regional social connections ...

To sum up: the mobile internet, which is deficient in community application, is still quite backward at present.

Five, do the community, is a person group;

If you say that Millet is a mobile phone company, we will not doubt. If said, millet company is a "community electric business" Company, we will certainly be surprised!

Millet Triathlon, with MIUI (Mi King) as the foundation. Continuous expansion includes rice chat, millet mobile phone, millet TV and other intelligent peripheral equipment. Overall: MIUI is the foundation and the source of rice noodles. Millet the most powerful, in fact, can not be regarded as marketing, but community operations!

Through MIUI poly Cohesion Community users, so as to avoid fees, enthusiasts root impress community users. and continue to expand production lines. A good product, a continuous upgrade of services, will continue to affect more community users to join. Therefore, Millet's community electric business Operation strategy is very successful, lei in the history of community operation has also become a big shot.

Millet's community operation, not limited to MIUI, is now extended to the millet mobile phone. It extends to peripheral peripherals of smartphones, such as smart TVs. Millet all the way to expand the record, the role of rice noodles is self-evident, rice noodle is the best propaganda hand of millet community, each rice noodles, have become the duty propagandist of millet!

This is what Lei says: Get users involved in it (Lei is only talking about product design, but it's much more than that). Community is what nature is: Everyone is involved and everyone gets what they want. Everyone is involved in the community of electricity dealers, is everyone's electricity business. This is the ultimate attraction of the Community electric power quotient.

The crowd's business never dries up! People are looking forward to: who will be the next important "Community electric Dealer" Master?

Vi. Mobile Internet: Community application is a leading product application

A friend told me, do the community, is not to do the forum?

Strictly speaking, the forum is Community 1.0. Watercress and other communities are 2.0 of the community. Say community, sing, Pop is Community 3.0. The Community 3.0, more designed for smartphones, is designed for the future of the Internet, with a variety of manifestations.

To be honest: Community applications are leading, and that does not mean that the form must be a leader. The development of thousands of of years of paper, still plays a very important role. Paper is not advanced, the important thing is: the paper contains ideas and content, is more advanced! Paper is just a pipe, as long as this is a very good pipe, that is the latest! Good books for The times are still popular, not because of the use of paper and how much lag behind!

The rise of mobile internet community, not because of the community application and lag behind, the key is: through community application, whether can provide more, better, richer services? I have a vision: one day, do mobile electric business success, will not be Taobao market, Taobao Mall, but the operation of a target group of Community electric dealers! One more day, Do mobile social, content reading, media, mobile game success, is not pinned on the IM platform, but rely on a community application!

Summary: Not the Community products how advanced, but: the right products, technology, will be on the mobile internet will play a significant role! Community applications will transform the entire mobile Internet form into the most important and state-of-the-art mobile Internet applications.

This is what I advocate: Mobile Internet, Community King!

Source: Author: Li Jing ball, Author: Li Jing Ball, founder of Zhou Bai Tong Technology Co., Ltd. After 85, entrepreneurship began in April 2012. Just started directly into the O2O field, practice found that through a direct and brutal way to invite merchants into the O2O, as a soft means: the community, the media way to guide the business presence. Finally there is the mobile community-the electricity quotient solution: say community. With the continuous practice of community-electric business, summed up the "mobile internet, community as King" This article, hoping to bring some inspiration and help.