Mobile Internet competition for half a day or four-door to pinch

Sohu News client today announced that users broken billion, four portals finally gathered again under the same topic. Since the micro-letter users broke 300 million Ma Teng throw "ticket theory", NetEase's Youdao dictionary in a few weeks ago announced mobile end users broken 300 million, and in the interior jokingly "This is to get the ticket"; and now Sohu News client with a similar voice to take the user volume hint ticket. In addition to Sina Weibo, the four portals finally in the portal of the controversy, micro-Bo after the controversy and a table of "ticket dispute" Mahjong.

Sohu Group and News client market staff in the early morning of April 24, began to contact the media, sent a message: Sohu News client users broken billion, aiming at micro-BO micro-letter release "Full media platform." and use the description: "Sohu News client has become Sina Weibo, Tencent Micro-letter mobile Internet after the third platform."

Do you have a billion-tier user, even if you get the ticket? There is no authoritative conclusion to answer this question. But obviously netease beginnings such thought, but now, Sohu although not explicitly, also secretly in to this argument close. Before this about Sohu with news client PK Micro-credit interpretation, Sohu strategy has been very clear. At present, users break the stage of success, it seems that the road is promising.

So, Sina, Sohu, NetEase, Tencent once again gather together a table mahjong. From the door of the controversy to the micro-Bo controversy and then to today's ticket dispute. Some people can not help but ask: why is it always these four families?

Started in the first wave of Chinese internet to Sina, Sohu, NetEase, Tencent Four and other internet companies completely different temperament and thinking. The first internet bubble of the 2000, although Tencent has not developed a portal business, but its im also came to sell the edge. After the SP business big aggressive when four is also everyone has part, and then is 2006 before and after the portal advertising to pinch period, Tencent officially launched Tencent network to stir this mahjong more wind. After the pan-SNS and then evolved to micro-bo era, the story is very familiar to everyone. Now, when the mobile Internet broke out, the four portals still "eat touch".

The same big shots on the mobile internet stage, such as Baidu and Ali, never seem to have been involved in this mahjong game. What is the power that binds the four portals tightly together for 15 years?

To say something nice is the choice. To change a vulgar word, it is gambling skill.

Feng Dahui's micro-credit public account "Grapevine" yesterday pushed an article entitled "Outrageous Wrong" news. It refers to this passage: "Roughly analyze the technical cows I know, from their work to the present, accumulated enough material wealth is often not the most skilled people, of course, not those who are the most good hack, but those who will make the choice." Choice, sometimes even more important than ability. ”

The development of the four major portals proves that this view is right. The difference between Sina, Sohu, NetEase, Tencent and other Internet companies is that they have experienced almost every "choice" in Chinese internet history. Luckily, they're all in the right direction. Although perhaps in different projects on the strength of each other, but said it is "four-strong gambling skills," a well-deserved award.

The ticket competition on the mobile internet is also a result of the choice of gambling.

When Twitter-like products are bubbling everywhere (rice, Tencent is also a brilliant wind one o'clock) Sina chose to pour all its resources to develop a "media" microblogging, the growth of all other micro-blogging products to eat; while Tencent suffers from the stagnation of a number of wireless businesses based in the traditional communications industry, Select the inadvertently inserted micro-letter as an "advance force"; NetEase Youdao in 2008 when the brand was originally to split the search market cake, but the dictionary tool in the mobile end of the demand for rapid choice based on the dictionary to launch mobile Internet product system; and Sohu, in the case of the relative after the situation to try multiple directions, Finally found one of the other three and did not pay enough attention to the field to fulfill their own.

Perhaps people will find that four of micro-blogging products have, Im tools four have (Sohu binding in its white society products), search and translation tools four have, news client is every family has several. This does not explain how much the four portals love to play "layout", but a habit of mahjong table--in addition to plotting their own "Hu" which cards, but also calculate the hands of the upper and lower home. This gaming habit has been rooted in the depths of four of business strategies.

Admittedly, Baidu and Ali also own these businesses. But they are not on the four table because they are not involved in the calculation. When the 3Q War, Sina will promote UC, Sohu will stop Micro Bo research and development of IM tools, but Ali will not take the opportunity to play ads-even, Ali has developed a similar micro-letter "Micro Amoy", but not interested in participating in these four direct competition between the two.

The game between the four portals will continue to evolve, and interestingly, each other's interaction has become one of the driving forces for mutual development. This small circle of ecology is not visible among other Internet companies.

It seems that the present is a relatively calm touch stage. Tencent is still in and operators you come to me; Sohu launches various local traditional media; Sina in toss marketing large, netease in addition to games and pork, just start at the mobile end with the enterprise and the organization's cooperation. But the peace will not last long. Four self-reliance ticket in hand, at the moving end of you come I will start soon

Do not believe that micro-letter is trying to open up Tencent's enterprise service system; Sohu News client faster, from the traditional media and their advertisers, wooing institutions and companies have been for a while; Sina Weibo has been squeezing the two value of corporate marketing as early as its first wave of effort; NetEase may be slower, But the proper way to open public accounts is a strong signal.

On the mobile end of the Enterprise service War, see is approaching-with Ma's "Ticket theory" to interpret, this is from the ticket to the ticket of the key step.