Mobile Internet creates consumer's Internet restaurant

Silicon Valley July 13 information traditional consumption behavior with certain regional, information asymmetry and other inferior characteristics, the Internet, E-commerce just solve the above problems, the impact on consumer behavior is also obvious. The rapid popularization of mobile intelligent terminals has accelerated the rapid development of mobile Internet. Mobile internet has fundamentally changed the user's behavior habits, but also to the traditional enterprises to provide new marketing channels.


　　


May 2012, a Google report, "Understanding mobile consumers", said: "China's smartphone penetration rate has reached 33%." 93% of users have searched for local information on smartphones, where for restaurants, bars and other information requirements to reach 41%, 96% of the user finally took action (66% of the user contact with the merchant, 66% of the users visit the merchant, 49% of the users to share information to others, 55% of the users to buy). 56% of users said they would buy more products or services through mobile devices in the future. According to ProsperChina2012 Q1 data, China's smartphone users average annual income of 80825 yuan. Sample survey found that Android mobile phone users average monthly catering consumption of 1536 yuan, monthly shopping consumption of 2245 yuan, Apple mobile phone users average monthly catering consumption of 1247 yuan, monthly shopping consumption of 2905 yuan. There is no doubt that for traditional enterprises such as food and beverage, as long as they can quickly grasp the mobile internet marketing tools, accurate grasp of smartphone users, can greatly improve the operating income.


　　


CPI rising to a certain extent caused the traditional enterprises such as food and beverage "business difficult to do" dilemma. As a result, many catering enterprises began to explore multi-channel marketing strategy. From the traditional 118114, 12580 telephone navigation, development to the rice network, the public comment network, such as Professional Food Forum, and then developed into nearly two years of increasingly popular group buying mode ... For the catering business has brought again and again the excitement and confusion. Take group buying website for example, the low price discount enough to lure food and beverage enterprises quickly bring huge passenger flow, but the prosperity behind it has exposed a meager profit (even loss), lack of user loyalty, or even because of the inability to meet the surge of passenger flow and seriously affect the quality of service and user Word-of-mouth bad consequences.


　　


Recently, the emerging mobile phone client products by virtue of its wide range of users, comments objectively and other advantages for catering enterprises to bring considerable passenger flow, but the high cost of advertising and auction ranking mechanism virtually to the enterprise to increase the cost of the expensive marketing. The most crucial point is that, with the help of the marketing behavior of the aggregation platform, the catering enterprises can not really master the user resources! So, many enterprises began to market the vision of the mobile Internet field. In the use of group buying and professional catering media aggregation platform to expand marketing results, catering enterprises have been expected to really have a smooth communication with users from the media platform mobile phone client naturally become the best choice.


　　


development of a good mobile phone client products and management backstage, for the traditional enterprises not only to build a huge product, technology, operations, marketing team, investment in the development and promotion of expensive costs, but also to spend at least 3-6 months of time costs. Therefore, the professional mobile Internet integration solution provider is gradually favored by enterprises. Show meal produced mobile Internet solution will be for catering enterprises to create exclusive mobile phone client and website version, the mobile internet in the big way today, effectively enhance the corporate brand image. Through the show meal client, the restaurant can facilitate the promotion of free promotional information to target users, while timely access to user feedback, effectively improve service quality. Users can easily book a restaurant, order in advance, and distribute the system-generated dinner solicitation information to friends via the show-meal client.


　　


computer network is a great invention of mankind, it brings convenience to people, create value, improve efficiency, provide happiness. Unconsciously, people have been accustomed to the network work life. Browsing the world's news, sending and receiving emails quickly, sharing resources with people far away, sitting at home buying and selling goods, etc., has become a part of many people's lives. Domain name, virtual currency, virtual property, online banking, online shops, personal blog space, personal email, online stock trading, online recruitment, online negotiation, network teaching, network library and so on, and the real people have countless interests, and the network has formed a complex "social relations", These all cost people a lot of time and energy money. Computer, a terminal connecting computer networks, the starting point and the return point of people's network activities. If the network is the ocean, then the computer is a navigational tool, every activity on the network can be reflected here, send and feedback back information are stored in the computer. Computer network contains people's personal privacy activities, personal privacy information, personal important data, all of which may relate to people's personal reputation, dignity, property and other rights and interests.