Mobile Internet creates new pattern of Chinese advertisement

2014, is a year of China Mobile internet explosion, related industries and industries have developed rapidly in the form of blowout.

"China Mobile Internet Development Report (2014)," The Blue Book shows that as of January 2014, the total number of mobile internet users in China reached 838 million, mobile phone users accounted for 80% of total netizens. Under the background of the national mobile Interconnection, the traditional business model and the PC end of the Internet have been subjected to different degrees of compaction, of which the advertising industry is most obvious. Nowadays, mobile interconnection has strongly changed the information receiving habits and patterns of most people, time fragmentation, rich media forms and so on, making traditional advertising media difficult to imitate and parry. According to statistics, 2014 years of traditional advertising mode has been a serious decline, Haier and other enterprises announced that 2015 will continue to reduce advertising in the traditional media, the 2015 CCTV advertising bid for the General Assembly of the final lonely ending.

On the other hand, although the traditional advertising industry is in trouble, but the overall market is still full of very strong communication needs, so the company to mobile internet advertising is inevitable. Some of the new technology companies have almost all the media focus on the mobile side, and some more traditional companies have put them into their own fixed transmission channels. Compared with the traditional advertising, mobile internet advertising does have a great advantage, in addition to the public with a sufficient pattern of information to match, depending on the lbs and large data to achieve the precise delivery of the advertisers are very important point, they through the user data management, mining and refinement analysis, The demand of advertisers and consumers is matched accurately, the information is put to the people who need it most, and the efficiency and conversion rate of communication are increased, and the cost is saved.

Therefore, in the field of mobile interconnection, in addition to such as Sina Weibo, Tencent micro-letter operators such as custom terminals, high viscosity professional advertising app cluster can more fully reflect the advantages of mobile internet advertising, has become the most intense resource preemption point. For example, precision ads push platform seconds to earn app,2014 He was a dark horse posture appeared, online 1 years to win the 2014 Best business Model Award, become mobile Internet advertising the only award-winning enterprise. So far accumulated 100,000 merchants, 10 million users, 2 billion advertising transactions.

In addition to the general advantages of mobile internet advertising, some such as the second profit type of platform in the advertising model also has a subversion of the traditional model, in seconds to earn, businesses can not spend advertising ads, users see ads can make money. Businesses in advertising, you can not pay advertising fees, but in the target audience click to watch ads, using merchandise to offset advertising fees. And the user every time the advertisement, can obtain the corresponding income, the income accumulates to a certain quantity, then can exchange for the commodity which the merchant provides. This mode of trading, so that more small and medium-sized businesses have access to development, but also stimulated the user to see the demand for advertising. I have to say, this kind of innovation is very important to promote the development of advertising industry and even small and medium-sized enterprises. (Chen)