Mobile Internet development meets bottleneck or starts backwards

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Now the development of mobile Internet seems to have been to the bottleneck, although there will be a lot of new products every day, some big mobile platform strength is still growing, but the total feeling of what is missing. Many people think that the development of mobile Internet has started to regress. So is the development of mobile internet a bottleneck or a start backwards?

Today's mobile platform seems to be saturated, some of the launch of new products do not seem to have any big ideas. Shortly after the launch of a new anonymous social network, "Crow" after the launch, although it has just begun to be a lot of people extremely enthusiastic attempt, but after the fresh effort, it will be bored. The app has a lot of spit in it, and in the beginning it's going to appeal to the user, but the heavy-tasting test can only be used to attract new people, and will soon be discarded once they have tasted freshness.

Not only has the anonymous social network of Crows failed, but many other platforms have not been very well developed. The founders are struggling to find out why, and it seems to me that the real reason is not to be serious about what people need now. Now some of the small mobile Internet platform in the new launch, just rely on a temporary idea, feel that the idea is good, so began to set up, but did not carry out in-depth market research, not in-depth understanding of consumer psychology. Therefore, such products although in the first time will rely on a temporary fresh win a group of users, but because there is not much practical value, eventually will be abandoned.

To say that the current mobile internet is at a bottleneck or to start backwards is proving to be a problem in the development of mobile Internet. When a thing in the experience of rapid development, it is certain to encounter problems, may encounter a failure to go to the bottleneck, there may be setbacks, but these are only temporary difficulties, ultimately, we will rely on our ingenuity to solve these problems, and continue to move forward.

Some people say that the mobile Internet began to reverse, there is a reason, because many mobile internet products are more and more attention to some superficial things, and abandoned the original user demand as the principle. It is because of this lack of awareness that more and more mobile internet platforms have failed soon after their introduction. People may feel fresh and use this software or product for a while, but people's basic demand is still practical, if you can not give users a real sense of practicality, in the eyes of users this is just a toy, tired after will be thrown away.

Now like Taobao, Jingdong, such as the electric business platform is still very active, because their products, their marketing, can bring users convenience, so that users need to be satisfied. But these successful electric-business platforms are also starting to go downhill, as they lack innovation, and even with innovation, these innovations are just a little bit of a scratch and not a long-term attraction.

Mobile internet to get out of the bottleneck, embark on the road of development, must be innovative, not innovation will be the era of fall, will regress. However, in the process of innovation can not forget the most basic principle, that is, no matter how the development should be based on user needs, can effectively bring the interests of users, for the sake of users.

Article Source: Chimera Blog http://wangyueblog.com/2014/07/10/ydhlwfzydpjhsksdt/reproduced please indicate the source.