Mobile Internet ebb and tide is showing signs of cooling

May 10, in the fourth session of the Global Mobile Internet Conference, software developers for the audience to show the fast-beat two-dimensional code technology.　　Through the specialized decoding software, the user only uses the mobile phone camera to photograph the card behind the two-dimensional code, can in the mobile phone address book automatically obtains, stores the corresponding business card information. Talent demand cooling capital investment shrinkage application more by imitation

Mobile internet going into a quiet period?

newspaper reporter Sun Yu Dongchangqing

is half an hour from the end of the meeting, and a foreign developer is speaking on stage, crammed into two thousand or three thousand people's main venue in the morning, and now has only fifty or sixty listeners.

such a scene happened at the end of yesterday's 2012 Global mobile Internet Conference. Spent 9000 yuan to buy a ticket, but the General Assembly has not finished, has been to the hall empty, people can not help but sigh that money spent "value is not worth."

"This is also normal. "The Zhongguancun Mobile Internet Industry Alliance Deputy Secretary General Song said." According to him, this time many people's purpose is not to snoop on the mobile internet trend of the front, but to find investment, to seek cooperation. "From 2010 onwards, the rise of a mobile internet investment boom, now many products have been introduced, the need for promotion and cooperation, this is the reason for the extraordinary popularity of the conference." ”

Mobile feast causes high pay to dig horns war

2011 Global Mobile Internet Conference, 20 countries 3,000 participants, 2012 Global Mobile Internet Conference, 31 countries 5,000 people attend. This year's Global mobile Internet conference has hit new highs, as can be seen from the country and the numbers.

and in the two consecutive participation in the General Assembly of the Song view, in this conference outside the main venue of the more than 100 exhibitors, let him "most surprised." "Last year's meeting, a lot of booth shows is the plan, is what I have an idea, need to look for investment." This year, each booth has ready-made products in the demo. "Song said, in particular, some large manufacturers, including Tencent, everyone, where customer prudential products, Sina Weibo, etc. in the main venue outside the establishment of a special booth, in large-scale to attract users, but also in the downstream industry chain of collaborators.

Zhongguancun Mobile internet Industry Alliance built a booth on the four floors of the meeting. Song said that many small and medium sized mobile Internet development enterprises and individual developers often seek to help introduce investors, or to open up the industry chain of sharing and cooperation.

Song Analysis, 2010, a large number of capital into the mobile Internet field, many projects swarmed, including Baidu, Tencent, grand all large-scale intervention in the mobile Internet field. As a result of the shortage of talent, causing enterprises to dig horns between each other. For example, Baidu was ready to develop mobile Internet operating system, from a mobile research and development company to twice times the high pay to dig people, "salary out on the double (double)." The price of mobile internet developers has gone up, just one year graduates, as long as the mobile Internet developers, a monthly salary of more than 15,000 yuan.

after more than a year of large-scale development, 2012 entered the operational stage, need to do the show, need funds to do the promotion, need to recruit partners, so the General Assembly is in the sense of the influx.

pay talent Investment shows signs of cooling

Under the pomp of

, the hidden worries appear.

"They have come to the conference, which in itself can explain the problem." Song said, the first one is lack of funds. So far, the mobile Internet in the field of operating costs mainly rely on capital operations to support the independent profitability of the project is still very few.

on the eco-chain of mobile Internet, other developers are not earning enough to maintain their operations, except that Apple's iOS developers can earn higher revenues in paid mode. For most start-up teams, if there is no money to follow, the team may die at any time.

the enthusiasm of venture capital and private equity in the mobile internet has shown signs of cooling. According to the statistics of the Qing branch, the first quarter of this year only 6 mobile internet fields of PE, VC investment, compared with the same period last year, the 14 investment, a sharp decline.

some difficult to obtain a stable income, and no external funds to intervene in the entrepreneurial team, had to take the form of external orders to feed themselves. The reporter interviewed a few graduates of the University of Beihang company, they developed products are now online, but did not bring benefits. In order to survive, they have half the time to undertake outsourced development tasks. Some of the entrepreneurial teams are stuck and have to shut down.

In addition to startups, some big companies, including Shanda, have also cut off many mobile internet projects.

in this case, the demand for talent with the cooling, each other to dig people a lot less. Song said that this year mobile internet developers "cheap" more than six thousand or seven thousand of the monthly salary, relative to last year almost "halved."

Especially in the process of development, large-scale imitation of foreign applications. such as micro-letters, rice chat, micro-blog, are so. "The speed of learning, in the application of foreign fire, basically only need a two weeks time to find the Chinese version." "Tencent founder Ma said in the conference, Tencent has a lot of developers are" in order to do app (application) to do app.

Reporter carefully experienced the conference on the display of more than 100 applications, many are micro-disk, battery butler, two-dimensional code, such as conventional applications, almost no one to make a bright application.

in the next two or three years "tide of Sand"

's industrial status is reminiscent of the 2000 Internet market.

"In the case of basically no profit, a lot of capital together into the Internet market, the market than ' burning money ' ability." This only then the dotcom bubble burst. "This is a necessary stage for industrial development," Song said. Now the mobile internet is maturing, but not fully mature, there are some bubbles.

At yesterday's Global mobile Internet Conference,

, the CEO of Huaxing Capital, who promoted the merger of Youku and others, held the same view. Baofan said that the emergence of general emerging things, there will be hope in the beginning, the next two or three years will ebb tide, the market needs this process. The current mobile internet bubble period, may enter the quiet period next year.

talks about the emergence of many applications every day, the meeting of the Chairman of Jinshan company, Millet company founder Lei said that the future will be 99.9% of applications dead, this is a very normal phenomenon. "The application that can Deus is the application that the common people need, the mobile Internet competition is just beginning." ”