Mobile internet entrance

With the development of the mobile Internet, the concept that has already been parsed on the traditional Internet does not seem to apply anymore. If the current mobile Internet does not have a dominant situation, it seems there is no possibility of this situation, which is different from the traditional Internet. Does that mean that everyone has the chance to find their own destination in this area?

Recently, the "outbreak" has been hyped by the industry, just as the heat of big data is about to cool down, once again detonated everyone's enthusiasm for big data. The author of this book, Professor Barra Brasil, gives people another opportunity to see another world of harmony, order and beauty. This world is a world that we have never thought of before and never dared to think about. This hidden under the surface of the world is the world revealed by the data!

Big Data Market for Mobile Phones - Acceleration

The most impressive theme at Apple Asia is big data. Although the development of mobile Internet is late, its speed is much faster than that of the Internet.

Mobile Internet users development

Various reports at the beginning of the year show that the global mobile Internet traffic accounts for 10% of the total Internet traffic! While the North American users' Internet access time has been approaching to the mobile Internet access time, the Internet traffic in India has been flat with the mobile Internet !

Global mobile Internet traffic has reached 10% of the overall Internet traffic

India Internet and mobile Internet traffic changes

Facebook, Twitters and other major applications have proved this point. Facebook also led to a decline in advertising revenue, because they are not ready on the mobile Internet how to carry a brand of advertising.

The emergence of mobile big data - Mobile Internet portal

The entrance to the mobile Internet will naturally generate large amounts of data (which can generate mobile big data not just for mobile Internet access, such as social media, but apparently it is not suitable for entry). So what can be regarded as the entrance of mobile Internet?

Borrowing the definition of DCCI, the so-called "mobile Internet portal" is the first point of access to mobile Internet users, access to information through the mobile network, the first point of contact to solve the problem.

In the traditional business field, as long as the channel is controlled, it is not far from success. In the mobile Internet era, the viewpoints of those who have access to the Internet are equally applicable.

This is also the root cause of many Internet giants spending huge sums of money competing for mobile Internet entrance. They hope to maintain their own advantages in the Internet search, browser and other advantages of access to imports, extending its own monopoly.

In general, possible mobile Internet access currently generally accepted by the public is search, mobile browser, mobile application store, mobile advertisement and the like. (Some also include the operating system, but personally think that this method is unreasonable, the operating system is too far away from the application, can not affect the specific application or associated with the application.)

Mobile internet entrance

search for

As a major entrance to the Internet, search in the mobile Internet market has not yet formed a scale, the user has not formed a habit of searching.

There are several main problems in forming this situation:

1, the market is immature, the user has not yet developed a habit of doing many things in the mobile Internet;

2, the application of fragmentation, the user doing something, have a dedicated APP, just click, without searching;

3, input difficulties, the use of the scene, time, slow speed and the limitations of the phone keypad itself, leading to people on the phone do not want to or as little as possible to enter information.

In the mobile Internet market, individuals are more optimistic about the future based on location LBS search. Mobile phone on the PC, adds a very important element is the GPS, or location information. When the search adds a further condition, the user's convenience will increase non-linearly.

For example: "My car is out of oil, searching for a gas station may have a lot of information that does not make sense to me, and it would be very useful to search for gas stations that are closest to me." In a sense, Search, but also a personalized recommendation. "

Location Based Search

For the general search market, is not without value and meaning. With the popularization and deepening of the mobile Internet market, the diversification of applications such as mobile commerce and mobile payment will inevitably lead to the overload of information and the objective demand of search.

DCCI survey found that mobile Internet users demand for mobile search is also growing, and that mobile search is still in the rapid growth of the area with a large proportion of mobile Internet WAP traffic. With the gradual fading WAP, mobile phone WEB, APP further mature, this market will enter an acceleration period.

In addition, the rise of mobile e-commerce has also brought new opportunities for search. Product information mobile search, online parity with offline shopping will promote the development of product information mobile search.

Mobile browser

Due to the "fragmented" characterization of mobile applications, mobile browsers are not as spectacular as Internet browsers. Each app is doing its own stand-alone app and does not need to be able to access the site through a browser like the Internet.

Even so, mobile browser with the maturity of the market, the popularity of smart phones, mobile Internet users increase, or is gradually increasing. According to the data provided by 91 Assistants, the weekly downloads of mobile phone browsers declined for a long time and did not show a clear recovery until March of this year and surpassed the level of early October last year. The weekly download volume was close to 1 million and the trend was reversed. With the introduction of HTML5 technology, mobile browser user experience will be greatly improved.

Mobile phone browser downloads

In terms of browser, contrary to the gradual expansion of WebKit, MTK comes with a browser and Nokia's own browsers have shown a downward trend, MTK browser comes from 12.5% ​​last quarter dropped to 8.9%, Nokia comes with a browser From 5.7% in the previous quarter to 5.2%. Third-party browser, UC browser is still the top 30.3% market share. QQ browser increased significantly, an increase of 2.5%, an increase of 7%.

2012Q2 Baidu Mobile Internet Analysis Report data show that UC browser continues to lead the mobile browser with 30.3% market share, followed by WebKit own browser, QQ browser flagship, market share of 19.7%, respectively, 19%. Other browser share distribution as shown below:

Q2 2012 mobile browser market share

Changes in the proportion of mobile browser

As can be seen from the figure:

Mobile browser market has resumed its upward trend

TOP3 mobile browser market has further concentrated trend

Although the future of mobile browsers is still good, it clearly will not be able to serve as a mobile Internet portal in the short term. And even though the market share of mobile browsers will increase in the future, due to the fragmentation of the mobile Internet mentioned above, "The characteristics, or difficult to achieve its height in the Internet PC market.

app Store

People initially thought that an app store is the node most likely to evolve into a mobile Internet portal. Because all app apps need to be delivered to the end user's phone through the app store's launch.

However, in the process of development, due to low barriers to entry, quite a mixed bag. At present, there are hundreds of application store markets in China, large and small. It is still in a stage of ebb and flow. More scale, such as: 91 assistants, machine front, security caused by the development of the market.

But even in some of the smaller app store markets, the app store market has been "fragmented" due to the lack of advertisers in the early stages of the market, leaving the already influx of app stores to run, Help store APP do some promotion to maintain the operation.

Reminds me of Ge Ye's movie "Panting", tossing for a long time, turned out to be two poor people in the calculation of each other, are pointing to earn each other's money, and can not help each other to make money.

Developers have to find their own way to find external wireless ads runner, which also created another level of opportunity - wireless advertising platform.

Wireless advertising platform

Since the landlord's home without surplus grain, it can only self-reliance. Developers have demand, there will be "good people" to meet the demand, so the wireless advertising platform was born.

Stance, wow sticks, percent pass, there meters, more alliance, the United States, one after another. If the biggest contribution to the wireless advertising market is who? It must be investors. Because for such an early market, the user's mature behavior has not yet been transferred to the phone up, the market needs nurturing, need to wait.

Nowadays, the wireless advertising market appears to be too late to enter the brand advertising or simply does not recognize the value of the mobile phone bearing brand advertising. However, in essence, the individual thinks that the whole market is immature, and the netizens did not "realize" The behavior of the transfer to the mobile Internet. Although the value of traditional media advertising is declining, their audience is aging, and advertisers need to find new alternatives, the growth of this market will take some time, especially with the mobile Internet. Carry on the mobile phone brand advertising, but also the time and opportunities. If you want to use one word to describe the business strategy of the current wireless advertising platform, then I think it is "alive." The market can be ripe to some extent, but only to some extent. Down the body, the face of reality, the real depth into the mobile Internet industry to look for the inevitable and current mobile Internet advertising mode of realization, cutting expenditure, waiting for the dawn of the arrival of this segment is more realistic for each player.

For the current wireless advertising market, each has its own advertisers resources, but it will obviously result in less than the scattered resources, wolves and frivolous. The developer's cooperation with the wireless advertising platform is loose, there is no loyalty at all, come here is to make money, the price sensitivity of this group eventually led to another level of production - wireless advertising aggregation platform.

Wireless advertising convergence platform

For simple developers, making money is the last word. Integration of an advertising platform to earn 100 dollars a day, integrating multiple advertising platform earn 150 a day, then he must choose the latter. This is the earning effect.

The role of this integrated multiple advertising platform, wireless advertising convergence platform. Its most important task is to aggregate the meager resources of the mobile Internet in the early days to form a scale that must be redistributed.

The profit-making effect also directly leads to the redistribution of traffic and resources.

An actual mobile Internet "entrance" has quietly formed. It can not be said that it must be the only "gateway" to the mobile internet world in the future, but at least it is certain that it will play an important role in the mobile internet world of the future! Its role is even compatible with the Internet Google, Baidu's status comparable.

Think about it, no matter in any field, which company can do more than 100 million PV per day? Only text format saved more than a few hundred G? Is this big data?

From the type of data, it covers nearly all types of applications, games, reading, audiobooks, music, SNS, tools, etc. from the very early days to the present; through these complicated data, Heap "general mass mobile big data under the real early mobile Internet world. There, many of the early human behaviors on the mobile Internet market, their true beliefs and more.