Mobile Internet Entrepreneurship: The United States does not represent the global

The differential development of mobile internet in China and America will directly affect the internationalization of Chinese companies.

Wen/Yu

Baidu Li's internal mail and the new Yahoo CEO soon sent out a clear signal that they would focus their future business on the mobile side. It can be said that the future development of a common trend is mobilefirst, almost the global Internet companies at the strategic level is to consider the strategy of mobile devices to develop, and then explore the PC side of the business. Many companies used to separate PC products from mobile products, and now are starting to integrate PCs and wireless two departments into the corporate structure, or simply put them together. If you take into account the increasingly young users of the first access to Internet access is mobile phones, the future will lead to the so-called PC Internet is smaller than the mobile internet, or even become a supplement to the latter.

So who has the advantage in the process of this change? I heard a voice before that the new people in the mobile internet are under greater pressure. Because the PC-side internet companies already have a lot of precipitation in terms of users, operations, and so on, once they roll over into the mobile internet, these startups barely survive.

I think it needs to be considered backwards. In fact, the advantages of PC-side Internet companies may become their baggage, because their accumulation is very deep, the performance rushed too fast, for the landing on the move does not necessarily have real innovation. For example, many PC-side development teams go to the mobile end of the most easily overlooked problem is the power problem. Instead, mobile internet companies are more pure because they have no baggage, and all the problems are based on the mobile side.

But the combination of the US and Asia on the mobile Internet will find that the difference between the two will become more pronounced, rather than diminished. This is the result of different lifestyles. The United States is a typical country that lives in Chegulu, and everyone is driven by driving, which has a huge impact on the mobile Internet user experience and infrastructure.

First, the infrastructure.

Over the past six months, I have done in many parts of the United States Network test, found that 3G quality is actually inferior to China. Later, I consulted some local communication network infrastructure in the United States friends to understand that the reason is that the United States in the 3G investment is far less than China, do not have global coverage. This is not the same as the United States and cities in China, the population density is not high has a certain relationship. But from another point of view, the United States from the 3G to 4G network conversion speed will be very fast. As for WiFi, there are big differences in things, like in San Francisco and Silicon Valley, where WiFi coverage is good, but Silicon Valley cannot represent the United States.

The second difference is embodied in the industrial chain.

90% of users in the United States buy packages and mobile phones through carriers, which is very different from 80% of Asian users buying a mobile phone and then going to the operator to buy packages, which will directly affect the development of the industry chain.

Third, the user habits of the difference in the gradual pull.

In recent years the United States mobile Internet development is very fast, but in fact, the development of a faster pad, in the United States pad plus WiFi is very high proportion. By contrast, Asian users are mostly using public transport, and they like to keep moving with their phones.

The widening of this discrepancy is a challenge for the internationalization of Chinese companies like UC. UC has done a lot of evaluation before entering the United States, which is different from the countries we want to enter in Southeast Asia, South America and Africa. In the past, few foreign internet companies have been successful in the U.S. market, if UC can be made, is the first.

If you want to succeed in the United States, you have to become a truly localized company, from product development to management team have a lot of local authority. Do local products, for local services, do not wait for headquarters review instructions. In the past, the Internet in the field of multinational companies in China have broken off, aside from the elements of the firewall, they failed in China have their own reasons, which may become a UC into the United States market a key.

Multinationals, for example, have just opened a branch in China that only makes localized translations of products, not tailored to local needs. MSN China team to the headquarters to reflect how many times, apply for two accounts at the same time login, headquarters do not understand this request, ask them: Why? This case reflects the internationalization of the company from the side. Microsoft has made a decision not long ago to stop using MSN in China in the first quarter of 2013.