Mobile Internet ERA business model: A cloud multiple screen is the trend

Mode One: Enter the supply chain of the mainstream intelligent terminal manufacturer. I contacted a large number of investors first reaction is that Chinese companies are only earning very low hard-earned money, no technical content, low gross margin. In fact, this is a kind of tinted glasses. In the global division of labor system, more and more enterprises in China through cooperation with the international giants, to provide http://www.aliyun.com/zixun/aggregation/7432.html "> Problem-Solving optimization program, to continue to obtain orders, itself is the embodiment of competitiveness, but also the Chinese electronics industry to improve the technical level of the logo. There is only one apple in the world, but only one Samsung and Hon Hai. In the traditional telecommunications equipment industry, we have the birth of Huawei, in the new era, the emergence of a group of world-class enterprises is also a big probability event.

Mode two: Hardware and software integration is the general trend. In the smartphone era, Apple pioneered the APP Store+iphone model, which is essentially hardware and software integration, to get through the upstream and downstream of the industrial chain: hardware terminals adhere to users, software services platform to obtain user value. This kind of soft and hard integration has greatly enhanced Apple's competitive advantage and achieved unprecedented commercial success. As the stickiness improves and consumers stay on the iphone more and more, the prophecy of a virtual world that changes our physical world will happen. The App Store is a core, open platform means a large number of software developers behind it, and is likely to further hit the last bastion of traditional telecoms operators.

Mode 3:1 Yundo is a big trend. Different intelligent terminals are not isolated, but linkage, can achieve a cloud of multiple screens. In fact, there are a number of cloud-screen enterprises in China, these enterprises provide cloud services platform, to different terminal screen distribution. At this stage, not all terminal screens can achieve commercial value, but this model can establish a strong competitive advantage: Some screens are used to realize value, and some screens are used to stick to users. Therefore, this area is likely to appear to be bigger platform-oriented service enterprises.

Mode IV: The value of quality content/application is increasing. The popularization of intelligent terminals and multi-screen interaction is the rapid amplification of the propagation effect, which is very advantageous to the rapid transformation of high quality content and high quality application value. For example, a mobile game (Angry Birds) can be instantly popular all over the world, a good entertainment program (Chinese good voice) can be in 1 months to achieve the first rating in the country.

Find strong and strong quality enterprises. Looking to the future, the above four kinds of business models correspond to the intelligent terminal industry chain four different links (components-terminals-platform-content), but common point to each link on the high quality enterprise strong. We can look for an excellent enterprise that captures at least one business model, or a quality small business that captures a business model in a subdivision area, closely tracked, accompanied by its strong and strong.

(Responsible editor: Liu Fen)