Mobile Internet era client app becomes the dominant

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: The Internet platform for all people to participate, so that enterprises have no marketing. Along with China's largest search engine "Baidu" launched mobile client app, again confirmed the mobile internet era: No mobile, not marketing.

New marketing model is needed

In the mobile Internet era, Enterprise development client app is not a new thing. With the development of traditional marketing mode, the cost of marketing will be increasing, do not know how to attract users in a new way, customer management efficiency is low, do not know how to better maintain the old customers, not very good and customer formation of good interaction, resulting in customer churn, customer information mastery is low, can not effectively analyze user data. At this time enterprises will naturally think of the need for a new marketing model to replace, this is the new marketing model needs to break the channel, adapt to the user activities of the exchange scope, can effectively control the user, and customers can reach a smooth exchange of interaction, to facilitate users anytime and anywhere to produce consumption. This new model is the mobile end of the app, so that customers more convenient to understand the product, so that enterprises more effective management of customers. If the enterprise can realize the app and micro-letter interoperability, expand the micro-credit sales channels, increase customer stickiness, expand corporate visibility, you can better network marketing to enterprises.

Develop a suitable client app

When the enterprise is facing the crisis, when the enterprise wants to expand the marketing scope, the client can be the first choice. Of course, in the development of the app can not blindly follow the bandwagon, because many enterprises are blindly follow the trend, can not find their own development direction, do not know what their potential customer needs, just to see others do a good deal, they also want to start immediately, see others open Taobao shop online, they want to transform to do electricity business, So many companies in the transition to mobile internet has failed. such as Poly-Mei excellent products, the positioning of their own clear, clear user groups, is a specialized women to provide cosmetics online shopping mobile applications. At the mobile end of the first layout is to meet the diversified consumer shopping needs, and to bring consumers more convenient, more perfect new shopping experience.

What the client app brings to the enterprise

App opens up a wider range of markets and channels for businesses, and customers have more diverse source channels and higher loyalty. When customers use mobile client app, enterprise and can better master user habits. Mobile characteristics so that the supply and demand of enterprises are not limited by time, space, and more intuitive, expanding the scope of information dissemination, improve the visibility of enterprises, products. At the same time, enterprises can through the app data, statistical analysis of user data statistics, user habits Analysis, user incident analysis, sales channel analysis and other information, can expand sales channels for enterprises to provide support for marketing decisions, to help them "find the way". It can be seen that app is the first choice for enterprises to seek E-commerce network trade information.

Now is the era of mobile internet, mobile app is into the mobile internet era of the stepping stone, the benefits and development of the app is beyond doubt, the Internet is growing faster, enterprises want to successfully transform, the preferred mobile app. This article by 88 Tiger Yun Potential network free fortune-telling (http://www.88hu.com/zhouyi/) original release, reprint please indicate the source.