Mobile Internet era detonated the whole household appliance industry "war of words"

Mobile Internet era, detonated the entire household appliance industry, a change has never been staged. Millet was originally a household appliance industry "layman", but overnight became a "city city." And a group of "old" also began to battle, who knows halfway to kill a "Cheng Bite Gold", network TV manufacturers by virtue of a strong network resources and audiences, to prove that they are the television field "subversive", and one of the "movement" is the biggest. Le sees the launch of a 2499-dollar 50-inch super TV, which is only half the size of smart TVs on the market. Since September, the big TV companies scramble to use prices to do the selling point, music, depending on the action, is likely to push the competition to a more intense situation. "We have honoured our commitments". Liang, the new senior vice president, said on the release that this will usher in a major change in the television industry. For competitors in this field, le See has made its own evaluation. "Tcl+ Archie Art is to lower prices by following services to reduce costs", "millet completely selected is a simple terminal sales model." For the traditional television manufacturers and Internet Alliance to do Smart television mode, Le Vision also expressed their suspicions-"their cooperation is not intet+ Microsoft, more like bedfellows, because the interests of the point of departure is not the same." We can review the recent introduction of smart TV: Millet 47 inches 2999 yuan, Skyworth Ali 42 inches 1999 Yuan, Tcl Archie Yi 48-inch classic version of 2999 Yuan ... These products are published by the official or third party analysis, the price is close to the bottom line. From this point of view, the 50-inch 2499 price is clearly more "lethal"-not only for the enemy, but also for themselves. Reduce the price of hardware only for sales but music does not agree with their own way is to play the price war, Liang to accept Tencent Technology interview that the music itself will not rely on the TV hardware to make money, but rely on content, service profitability. "Price Reduction" is the only way to make the video tv popular. "We now need to accumulate enough users rather than competing with them," he said. Liang said that because of the extension of the content and service profitability, so only the TV hardware to achieve a certain sales, can have business. Clearly, le Vision does not intend to use smart TV as a one-time tool. But since the announcement of the launch of the independent television brand, about the video site to start the company can adapt to the home appliance market questions. Liang said that these questions originated from the outside world's understanding of the music vision. Le Vision Network currently has 250 million users, how to as much as possible to convert these Internet video users to television users, is the market expectations of music. But a fact is in front of, even if the Internet has accumulated many users, but how to pull the transition to the television field, there will be many difficulties in the middle. As the first in the field of television, music to see in a grim trend of the industry trends, it is not easy. The latest report from IHS predicts that global flat-panel-TV shipments are likely to decline for the second consecutive year, as 6 July flat-panel TV shipments have fallen for two consecutive months. Although the smart TV market is not fullyWith the tablet market, but in the living room scramble, the entire TV family has been fading. Le sees it as an optimistic attitude. "Good products + good business model will certainly stimulate sales growth." "In the eyes of the Liang, Internet television in the market is only able to surf the internet, simple search, browsing the page, and the original intention is to more value the user's experience and interaction in the television, focusing on the UI." "We and the millet, Skyworth mode are different" Le think that their own product ideas and traditional television companies, the traditional TV Internet TV, is to increase the Internet module on the television, while the music is based on the internet to increase the TV module. "What difference does it have?" The biggest difference, Le says, is the conceptual difference-it will determine the direction you want to go, including product design and profit patterns. For example, in product design, the music video TV is built to meet the user to watch the Internet video content personalized TV. Liang found that at present, there is no bottom chip vendors can be very good to meet the music video content on the playback effect, so that the chip companies to the music for the design of a more consistent video chip, "This allows users to thoroughly feel the difference between pay and free content." "Liang that, compared to the traditional brand of the TV, it is just let a lot of video content blunt matching TV." Like music, many companies that have gone from the internet to the smart-TV market have maintained cautious optimism, perhaps as they look at themselves, never seeing the overall recession of the television industry as a disease they want to get rid of – they are more of a television-covered internet business model. In the business model, Le View thinks oneself and tcl+ Archie Art, Skyworth + Ali, millet television completely different. tcl+ Archie Art is to lower prices by follow-up services to reduce costs, millet completely selected is a simple terminal sales model. Music to the new senior Vice President Peng Gang is not optimistic about TCL and Archie Art, Skyworth and Ali cooperation. "Their cooperation is not intet+ Microsoft, more like bedfellows, because their interests are not the same starting point." One is to use flagship products to drive related products, the other is just how to sell the hardware better. "Peng Gang in evaluating competitors," he said. At the same time, looking at itself, Liang that the music vision is to create an ecological circle to make content and services have a marginal effect, reverse-pulling hardware growth. Before the design of the Super TV, we have considered how to make the TV fully close to the video content, so as to gain the favor of advertisers. "Super TV ads added 6 customers. "Peng Gang revealed. And before the launch of the Super TV, they have signed with the BMW mini tens of thousands of yuan-level ads. It is a long way to make the best copy of the commercial resources and models of the Internet to the new platform of Smart TV. In Liang's view, the boot ad is only a first attempt in the television, the TV will make money on a variety of ways. "Every place can sell, but we don't sell it now." For example, focus map, each focus map is a product, but not for sale at present. The current goal is to do the product itself, accumulate sufficient number of users, so that the whole ecological perfect turn up, I believe that these businesses are naturally coming. "Similarly, the biggest challenge for internet companies to do television is the ability to make hardware, and Liang still doesn't see how difficult it is." "Hardware manufacturing and production is the easiest to solve," Liang said, at present, Le View already has Shenzhen Longhua, Shandong Yantai, Hunan Hengyang three production lines. The market for Smart television has gone to war, and everyone is looking for unique values that are different from those of other rivals. Le Vision has acquired the entrance to the big screen TV. Next, "We can set up a lot of ways to get a profit on a big-screen Internet portal." As long as you provide valuable services, consumers will pay for the content or services you provide. "This is the business of videoconferencing," Peng Gang.