Mobile Internet era does not need domain name is nonsense?!

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Yi China (ename.cn) September 22, had not been able to afford "peas" double the Pea pod founder Wang Junyu, and finally spent more than 100,000 yuan to acquire domain name Wandou.com, while well-known app "Ink Weather" (mojichina.com), Also before a short time to take the phonetic domain name moji.com, such cases are not the case, but many people question: in the mobile internet era, a good domain name for mobile companies is still so important?

Why do we need domain names in the mobile age?

In the PC era, domain name is the absolute importance of the Internet, such as telephone book, telephone number and the corresponding relationship between the names, domain name and IP address, so that ordinary people can easily browse the Web.

However, in the mobile era, app application, two-dimensional code display, such as Whirlwind, everything becomes a bit more subtle, the user access to the target site to diversify the way, the original supremacy of the domain name by a certain impact. App itself has the corresponding site, the deficiencies and search engine to make up, why still need domain name?

And Twitter co-founder Evan Williams has commented that the domain name is dead, saying the brand is more important than the Web site and that users have less memory of the site's domain name. Many people will search the search engine site to log in, most mobile browsers began to hide the address bar, the role of the domain name will be less and less important is the brand.

But realistically, because of the limited storage space of the smartphone, the download quantity of the app is limited, and the app's quality is uneven, the user downloads the app from the perspective of practicality, can the mobile enterprise ensure that its users are accessing via app?

Another two-dimensional code security problem is often criticized, the user simply "sweep", it is possible to sweep away the wealth of property and privacy information. Two-dimensional code of the technical threshold is not high, there are fraudsters to use two-dimensional code theft Brush user deposits, a serious threat to the user's property security, and such fraudulent activities have spread trend, coupled with inadequate supervision, security issues can not be ignored.

The Internet domain name will be dead system fallacy?

In recent years, the development curve of mobile Internet and the performance of domain name trading market, two ascending curve is almost coincident. The rise of mobile internet, instead of replacing the domain name, but led to the development of domain name.

First mobile phone mobile end of the favorites, far less convenient than the PC side, in order to facilitate user memory and simple input, several large web sites at home and abroad, although already have a very good domain name, will still acquire a short, good memory of the domain name, such as Sina Weibo, although there is a domain name weibo.com escort, but still take the shortest domain name t.cn as a jump, and Google's g.cn, Amazon z.cn, such as single letter domain name, are invested in the acquisition of large sums.

In addition, Jingdong spent tens of thousands of dollars to buy 2-letter domain name JD.com, millet to buy the domain name mi.com, the only product will take the domain name vip.com, where customers also acquired double spell domain name fanke.com.

and to the app business mainly mobile enterprises, but also gradually pay attention to the protection of domain names, and even some have already used a good domain name online enterprises, for better shot acquisition of fine domain name, such as pea pod acquisition "peas" double spell wandou.com, ink weather Acquisition "ink" Domain name Moji.com,uc browser enable domain name uc.cn, god horse search domain name sm.cn value 6 digits, social application to purchase and enable double spell laiwang.com online, have netizens said, "the fact that the mobile Internet does not need domain name is nonsense!"

These enterprises to enable a shorter, more concise domain name is not all for the official website domain name, but the protection of these domain names, not only allows users to quickly remember this site, increase the flow of manual input access, but also for the promotion of corporate brand, to a large extent still save a large amount of advertising costs.

Instead of spending a lot of money on advertising on the short-term benefits of other media platforms, companies can buy brand names that offer long-term benefits with less than one-tenth or 1% of the price. Even the enterprise that focuses on mobile apps, the domain name is still a business card and façade.

Whether it is the PC age or mobile internet era, the appropriate domain name can not only save the flow cost to the search engine, but also the brand promotion is a crucial step, otherwise why so many mobile applications have replaced the brand domain name? visible, mobile Internet domain name has died, pure conjecture.