Mobile Internet era to power mobile phone watching the Olympics
Source: Internet
Author: User
Silicon Valley Network August 6 According to a Imsresearch report, by 2012, the world will have 1.02 billion of users to watch mobile live TV programs. "Using mobile phones to watch TV" is moving towards our http://www.aliyun.com/zixun/aggregation/38214.html > real life, not only the major handset manufacturers are launching support to receive TV signal function of mobile phones, And many of the country's mobile phone operators have launched the commercial business of mobile TV, mobile services in the television market has emerged.
The rise of the mobile internet is changing the way news is learned, and the London Olympics offers a huge opportunity. According to the latest "2012 London Olympic Media Research" published by the 0-point research consultancy group, nearly two-thirds of respondents used mobile phones to get information about the games, and up to 60% users were using news clients or other apps (third party apps for smartphones) to focus on Olympic information, The news client became the expected "dark horse" that attracted 81.3% of users.
0 Survey data show that since the start of the London Olympics, 65.12% of users choose to access the Olympic information through mobile phones. "The use of mobile phones more convenient, faster Mobile information is the user to choose to use mobile phones to obtain information on the main reasons." "0-point survey reported that 61.1% of users choose to use news clients or other app applications to focus on Olympic information, and another 28.1% users choose to open the browser to visit the mobile news site, only 9.3% of users choose to use the carrier mobile phone newspaper to pay attention to Olympic information.
In fact, as long as the mobile Internet is expected to become one of the main battlefield of the 2012 London Olympic Games, before the Olympics, Sohu, NetEase, Tencent and other Internet companies have announced the "full preparation" plan, news clients as a mobile phone platform of information products is one of the most lethal weapon
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