Mobile Internet access to the first Super PC

Baidu Mobile Search 3 years increased 11 times times

In late February 2013, Baidu released the 2012 Q4 "mobile Internet Development Trend Report". The report based on Baidu Mobile search, Baidu mobile application and Baidu Mobile statistics data, around the "Baidu Mobile Internet Development trend" and "Baidu Mobile Internet user needs and behavior habits" two parts revealed a number of major trends.

Whether Baidu mobile search three-year growth of 11 times times, or large and medium-sized sites to accelerate mobile, or the mobile internet per capita for the first time over the PC Internet, all show that the mobile Internet is speeding up the tide. "Mobile is not a choice problem, but must be selected, insight into the industry is the only way to upgrade the mobile, this is the value of Baidu Mobile report!" The industry says so.

Baidu Mobile search grew 11 times times in 3 years

6 times times faster than mobile internet users

From the beginning of 2010 to the end of 2012, three years time Baidu mobile search traffic increased 11 times times. This is one of the fastest growing services in all basic applications of China Mobile Internet. In these two years, the number of mobile internet users from 277 million to 420 million, an annual growth of 52%, while Baidu Mobile search has reached an annual average of more than 330% of the increase, is the number of netizens 6 times times more. Compared with the relatively stable growth curve of 2011, the accelerated trend of the festival shows that mobile search has begun to penetrate people's life deeply and become the necessary application of leisure and recreational travel.

Baidu Mobile search of the rapid development, to a certain extent, explained the Baidu in the mobile Internet access advantages. User aggregation to form the advantage of the scale of user habits to establish the entrance to ignite commercial value, Baidu Mobile search began from the user value to the business value of the rapid progress of the road.

Search diversion and application distribution synchronization growth Mobile Portal Advantage Obvious

2012 Q4, in the Baidu Mobile search resource composition, the PC Web page in a sharp decline, instead of Baidu Mobile search guide for mobile users to browse the proportion of the page rose to 80.02%, compared to the Q3 64.5% increased 15.52%, mobile search of the diversion capacity continues to enhance.

It turns out that the low threshold, adaptive tools/platform services will drive the rapid development of mobile Internet, and similar to Baidu such a technology advantage of enterprises, will be able to combine partners to form a cluster advantage.

At the same time, Android Native app day distribution rose more than 100% in mobile apps from August 2012 to December 2012 4 months. Data show that Baidu Mobile search has become an important channel for application distribution, and its high demand for users and the characteristics of each developer is completely fair, but also makes mobile search has a more obvious distribution advantage than the traditional application market. Whether the traditional content, or the use of fresh, Baidu mobile search has formed a clear advantage of the entrance.

Long-PC Internet access in mobile internet

2012 Q4,native App per capita media time has more than 2 hours, accounting for more than 88%, become a new favorite mobile Internet, in addition to mobile browsers per capita media ratio of 12%. In all kinds of applications, reading, games, video audio-visual category native app per capita start-up times and product use of high viscosity.

With the outbreak of the native app, mobile internet users for the first time more than the PC Internet, PC Internet user continued to move to the mobile end of the trend is obvious. Whether in terms of the number of netizens or the length of the Internet, the mobile internet has completely surpassed the traditional internet, which has laid the most solid foundation for the mobile internet to catch up with the traditional Internet in industrial value. Although the network environment, hardware terminals, operating systems, user groups are not the same, but the "entrance" of the status and value is the same, this will become the mobile internet new and old forces for the important focus of contention.

2012 Q4 Baidu Mobile search users of high-frequency demand mainly focused on reading, shopping, tool services, LBS classification, this part of the application accounted for up to 42.1%.

In the daily application needs, the demand distribution is closely related to the daily important point of time, the overall day more interactive, evening more entertainment, including entertainment demand throughout the peak period, late night for mobile application search for the use of peak, the so-called "Late night phenomenon."

With the development of the technology such as Baidu Mobile search, application search and so on, the threshold of "application Discovery" and "Application use" of Netizen group is greatly reduced, and mobile application and mobile search are increasingly showing the development trend of benign cycle. The power of the killer platform, which offers a variety of killer apps, is undoubtedly greater and longer than killer apps.

From Baidu 2012 Q4 "mobile Internet Development Trend Report" can be seen, the traditional PC Internet to mobile internet migration is irreversible trend. And Baidu in the mobile Internet access advantages, will also promote the rapid development of mobile search Baidu, and help developers and site owners to bring more traffic and liquidity gains. He Qiu