Mobile internet has changed the lives of hundreds of millions of of mobile phone users

    into the 2013, 420 million "fingertips" netizens to help defend the mobile phone "Chinese netizens first internet terminal." Millions of mobile apps have profoundly changed the lives and work of mobile phone users. Whether it is basic necessities of the community, leisure and entertainment, or business office, medical Education and other needs, can use mobile phone to get better satisfaction.      20.4 billion yuan, the first quarter of the mobile Internet market Size close to 2012 40%; 124 minutes, 2012 the average number of mobile internet users accumulated online hours a day, enough to see a complete film; 121M, The first 4 months of mobile Internet monthly access traffic growth 37.1%......     whether from third-party agencies or official statistics show that the mobile internet "digital gold mine" glittering.      1.--     Hundreds of millions of mobile internet users work and life is being changed      "New Year's Eve party, I was led to the stage to sing, but the lyrics forget more than half, Fortunately there is a mobile phone can search the lyrics, save the urgent. "Media man Jiang Tao is glad that the mobile phone can surf the internet.      "Contingency" is one of the reasons many people increasingly rely on mobile apps. Today, "People with the net go" will become the past, "network with people moving" is underway, this change has gradually changed the 420 million of mobile phone users work and life.      "Mobile phone is my focus of the ' first screen '. Jiang Tao fingers to the reporter to tell the change: see news is no longer browse news portal, but point to open microblogging and news clients; Keep in touch with friends is no longer a computer chat tool, but micro-letter; a taxi is no longer going out to stop the car, but to click the car software; Reading is not often a book, but pick up the phone To see the movie is no longer the scene line to buy tickets, but mobile phone booking tickets at the scene, buy clothes is no longer shopping malls, but shop to collect parcels, travel no longer print raiders, but use mobile phone when "private guide" ......     "My work and life habits have been completely changed." "Mobile internet users are increasingly dependent on mobile applications. Go out to dinner, brush the restaurant two-dimensional code can get coupons; After the implementation of the SGX, the mobile phone can be checked at any time ......     more than million mobile applications have covered the necessities of life, social, video, mobile office, E-commerce, education, medical, etc. To provide users with great convenience.      According to incomplete statistics, 2012 mobile phone app total usage frequency increased 16 times times, total use time grew 12 times times.      2. FullFace penetrating--     helping traditional industry upgrade      "If the traditional banks don't change, they are the 21st century dinosaurs to perish." "This may be a bit sensational, but the bank's anxiety is driving the development of a" mobile wallet "that replaces credit cards.      June, Chinese UnionPay and China Mobile announced that the two sides jointly launched an open platform, banks, merchants can access the platform, users through mobile "mobile wallet" business, can be in many places to brush mobile phone payments.      Not only in the payment field, the mobile internet is unprecedented in catering, tourism, education, health care and housing and other areas of the "big infiltration", elimination, transformation and even subversion is happening.      In the physical store, one hand holding the right object, one hand holding the phone, open the scanning software, a sweep of barcode, using mobile applications to compare physical stores and shop prices. In this way, physical retail stores disguised as "online shopping clothing room." Traditional retail channels naturally hate online, but have to change the strategy, through the line under the combination of online to meet this trend.      Even on the internet has dug up a lot of food and tourism, but also began to face the mobile internet era of innovation, and try to find new business value. Many catering brands, airlines, and travel agencies have developed their own apps to keep users.      Mobile internet drives the habits of users to change, so for businesses, whether to embrace the mobile web, may be a key "ticket."      Industry insiders Huang Shenli that: "Mobile internet is not the opposite of the traditional industry, not the mobile internet to rob the traditional business of the rice bowl, on the contrary, mobile Internet is likely to be a chance to change the traditional business." Li, chairman and chief executive of      Baidu, also holds a similar view: In China, the ability of mobile internet to build a more competitive business in traditional industries. With the ability to use mobile Internet to upgrade those offline industries and traditional industries, we find great potential.      3. Looking ahead--     issues and opportunities      "Everything is moving over the next decade". Mobile devices such as smart phones, smart cameras, car-mounted devices and even smart watches are likely to become mobile smart terminals. The rapid development of      mobile intelligent terminals brings social convenience and interpersonal difficulties.Cross-border。 A cartoon reflects some of the realities of life: families surround themselves at dinner tables, but almost everyone stares at the phone. People who talk to the digital world are hot, but they are blind to the people around them.      Peng, a professor of journalism at Renmin University of China, points out that people are increasingly connected to the more distant people in the digital world, but they are increasingly alienated from the people closer to the real world. The result of over-reliance on Internet relations is that they may not gain more social support, but they are more likely to lose the ability of communication and survival in real space.      At present, mobile phone applications gradually from the fragmented reading, communication and other relatively simple applications to the viscosity of larger, longer time video, business applications, and become a comprehensive platform for Internet users shopping, social, entertainment, media, all kinds of data show greater economic benefits. China Mobile Internet industry gradually entered the "Big Data" era, but also opened the industry development of "digital gold mine."      But on the one hand, because the mobile terminal has more accurate identification, it puts forward higher requirements for information security. National Internet Emergency Center for mobile Internet malicious program to spread the source of Internet governance work, has been the next tens of thousands of malicious app. The security of mobile Internet has long responsibilities.      On the other hand, China Mobile Internet application market is booming, but most of the mobile application business model is not clear, even with a large number of users, but also "burning money."      According to statistics of China Internet Network Information Center, China's mobile internet users will have a lower willingness to pay for mobile internet-based products. 84.6% of mobile Internet users in the past six months did not pay for any mobile phone network products, and paid services are mostly concentrated in games and novels, the proportion of 63.7% and 30.3% respectively.      Mobile Internet industry analysts believe that at present, China's mobile internet is still in the user snatch stage, for the payment form and content design is less, it is difficult to motivate users to pay enthusiasm. In addition the market entry threshold is low, the homogeneity of the product is serious, cause the user stickiness is not high.      In the future, the rapid upgrading of products, capital quickly into the mobile internet industry, may accelerate the industry competition, to achieve the fittest.