Mobile Internet, Microsoft in an emergency chase

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2007, the global "smartphone" in the use of Microsoft operating system accounted for 9%, Microsoft operating system in all the "mobile" share is very small. Nokia, like Microsoft's PC advantage, is the "operating system" in the Mobile world.

In the early PC World, who mastered the desktop who was king, the rules of the game in the mobile domain as universal, even more prominent. In the PC field, in order not to compete with the partner products and to build their own software empire, Microsoft does not do its own hardware market, but still solid "PC operating system" synonymous. In Mobile, Nokia's "operating system" advantage is based on nearly half of its handset market share. In this mobile world, the weapons that Microsoft relies on to survive are mastered and Windows is no longer "built in".

Microsoft is not comfortable with the new rules of the game. Unfortunately, the gates-era Microsoft continues to play in the PC World, we saw Microsoft trying to turn the phone into a PC with its "strong" software capabilities, allowing users to use word on their phones, PowerPoint, Outlook, and ..., and Microsoft overlooked one of the most fundamental questions: " Mobile phone "and PC are two kinds of things. The gates era of Microsoft in the mobile domain has a complete strategy: let the computer, game consoles, MP4 and so on all mobile terminal devices through some kind of "media" seamless link into one. This strategy is indeed a vision, or the inevitable trend of the future. I was surprised to learn that the "link media" in Microsoft's strategy was "mobile".

In the existence of the "Internet" in the world, mobile phones, computers, MP4, television, game consoles and so on all the equipment will not be much different, "Internet" is the last of all the equipment link media ....

I have this paragraph in my unpublished "mobile internet, Google Empire" article: Choshing is right, "Google has reached their goal without Android." However, I am afraid that no matter how Choshing, Google will not be able to move the "operating system" on the lightly, because he had enough in the PC field "OS Monopoly" suffered. Although Google's Internet products will certainly be extended to the mobile phone, but this does not satisfy Google's appetite, but also can not let Google give up the "operating system" desire to control. So, Choshing said, "Android is hurting Google more than it helps." It will differentiate Google from its potential partners, but only from the future of Android and the possible competitive posture of the iphone.

After Gates left, we saw a series of recent moves by Microsoft: being handed over to Nokia for cooperation, Sony Ericsson (with 4 of the 5 largest handset makers), 500 million danger, and vice president of mobile communications.

In the "Operating system" battle, Microsoft has begun an emergency chase ...

Although "the future of the Internet to move people to the world" is a bit exaggerated, but the trend of mobile internet is unstoppable. The iphone's "Internet" advantage is an important reason for its rapid ranking third. From the iphone's contribution to Internet traffic is a great looking.

Mobile apps will be a powerful force in the mobile internet world, such as "Map Navigation", "Music film", "Timely communication", "email", "timely News", "Life photos" and so on, to a large extent, the mobile internet will still be the application of traditional Internet extension and expansion, The Giants that dominate the Internet can easily continue to have advantages as long as the relevant platform is ported; Mobile search is an important application of mobile Internet, which is a never-ending deep sea market (especially the life information and business information) which is much larger than traditional internet search, but the business opportunity of this huge market The pattern is still out of reach (the remote business model partly affects Google's strategy in this area, and he is not betting too much on search).

Based on market share ahead, the priority of "mobile apps" is in the hands of Nokia; Traditional internet applications are dominated by Google and Yahoo (Yahoo Go's competitive advantage in mobile internet is irreplaceable); Search is firmly in Google's hands.

Looking at these three typical mobile internet applications, there is no Microsoft business. If Microsoft has an advantage in mobile Internet apps, it can barely count on Facebook, which is already curtain three feet, because "community" may also be the focus of mobile apps. But this seems to be monkey, and Facebook is now just Microsoft's "donor" and "dry Son" ...

So Microsoft acquired danger, directed at Google and Nokia, and a big part of its takeover of Yahoo's future in the mobile market.

Whether in the traditional Internet domain, or mobile Internet, Microsoft is catching up in an emergency. I believe there will be more action for Microsoft in the next few days.