Mobile Internet new strategy 139 community to create more real SNS

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The work of the government department has recently played 139 communities (139.com) with the recommendation of a friend. and happy net and other SNS social networking site is, relying on China Mobile's 139.com has a richer function, such as texting, dialing the phone, as well as "relationship radar" and other "novelty", which makes the small text has a new experience.

Since 20th last month, China Mobile's internet 139.com first in Guangdong online, the new SNS online dating site quickly became a lot of Foshan people's most fashionable entertainment. Foshan Mobile related people, the current number of registered in Foshan reached 170,000, and the active population of nearly 50,000, in Foshan has formed a new network home.

SNS "The flower confuses the eye"

As early as 1967, American professor Stanley Milgram the famous "Six-degree segmentation theory". According to his theory, any person can know any stranger by up to 6 people. The theory, which is said to have been confirmed by Microsoft, requires 6.6 people to establish a connection between any two people on Earth through sophisticated computer calculations. And now the popular city of SNS (Socialnetworkingservices, that is, "social network Services") is based on this theory.

From the first foreign MySpace and Facebook hot, to the domestic network, net, home, 51.com domestic SNS, the emergence of SNS concept is considered to be the development direction of the Internet, especially with happy network as the representative of the comprehensive SNS in the urban white-collar population rise, Let 2008 years become domestic SNS year. Relevant data show that the current Chinese SNS players have more than 80 million people.

The concept of "SNS" also attracts the pursuit of capital. A few days ago, 20th, Sina launched the SNS "Sina friends" into the internal testing phase, and Sohu's "white society" also turned out. Coupled with Tencent's early launch of the QQ alumni, which means that the major portal sites to complete the SNS area of the layout.

The heat of SNS is much more than that. Last month, 20th, has been listed E-commerce internet business sns-"businessman Pulse Circle", it is said to now have millions of members, and the same well-known E-commerce enterprise Alibaba also launched SNS products "contacts."

When mobile communications into the 3G era, mobile Internet applications to become the next gold mine, China Mobile by virtue of the huge number of users, launched a letter, 139 mailbox to achieve great success, but also homeopathy launched its own SNS products "139.com", to the original is not calm SNS market cast a stone.

139.com "SSN"

"139.com creative personnel rooted in the Chinese user's cultural tradition, fully considered the Chinese mobile network and user development scale, the original service-centered social network, we call it a service-oriented social network (SERVICESOCIALNET-WORK,SSN). "For the emergence of 139.com, and put forward" SSN "concept to distinguish other" SNS ", Guangdong mobile related officials said.

139.com is to create a home for every mobile user. Foshan Mobile related official said. In 139.com this online home, and other SNS products, the virtual theme community and the reality of the corresponding, comprehensive care of participants in the life, work, learning needs.

But in the eyes of the industry, 139.com as China Mobile's important strategy in the field of mobile Internet, this shows that China Mobile is trying to build a mobile network and internet "interconnection", can serve the government, serve the enterprise, serve the public, and serve its own "timely, interactive, multi-party participation" Integrated Digital Service platform. Because for today's China Mobile, not the traditional business channel expansion, but mobile platform expansion.

Tianya CEO Xing has said that the Internet community is a further exciting application after the search, which means that the application of the Internet is entering a more advanced stage, a people need to live on the internet stage. Especially after 3G, the mobile phone will be able to live in different communities, the future of the community will have a very rich state of development.

For the mobile community that 139.com wants to build, Foshan mobile related responsible person introduction, in 139.com, the user and the user is not the simple internet friend relations, also is not the communication net inside the simple main call and is called the relations, but through a series of communication and the sharing service has formed one with the real society closer, Social networks that are more trustworthy and dependent. And China Mobile is the establishment and maintenance of these social relations to provide services, and from these services to win commercial value.

More Authentic "virtual"

"Here the phone number is the only ' id '. "Compared to the general SNS community, 139.com not only when the need to" bundle "mobile phone, each login phone will automatically receive text messages, users in the phone, text messages, plus friends must use the real mobile phone number. Mobile is the use of their own advantages to make nothingness of cyberspace more real and safe.

"In addition to the more real, 139.com's own ' I contact ', ' relationship radar ' and ' SMS Collection ' and other mobile-featured Internet products, can bring users a new experience of fusing communications networks and the Internet. Foshan Mobile related official said.

The so-called "I link" to the user in the communication network contacts and friends on the Internet organically combined, through the graphical interface to effectively show the various dynamic and state of contact person. Users can define the intimacy with their contacts according to their own rules, and fully protect their privacy while sharing and communicating freely.

The "Relationship radar" can show the frequency of communication between users and their friends in the view of radar scan, so as to help users to maintain and strengthen their social network.

"SMS Collection" allows users to specify "close friends" in 139.com, the collection of "You" and "close friends" between the message, leaving a good memory. In addition, large capacity network, communication Butler and other applications reflect the concept of 139.com free sharing and the spirit of originality.

Due to working relationship, Ms. Chen, who works for a media company in Foshan, is a "know-it-all" of mobile data services. In the last 139.com was still in the test phase she registered as a user, in her view, 139.com rely on China Mobile strong customer resources, and mobile phone number bundled with the can send text messages, phone calls is not replicable advantage.

Foshan Mobile related people on the introduction, now 139.com registered users can send free 200 messages a month, and in July before the day can send 30 minutes 3G call time. In Miss Chen's view, this is the other SNS community does not have the service, and is particularly true, the reality.

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Use BlackBerry Service

The BlackBerry has a Chinese version. Gregshea Chai, president of the Chinese region of Rim, Canada, appeared in the South China Mobile Information Services Experience Room 17th 5 o'clock in the afternoon. In fact, Foshan has more than 40 enterprises opened and has started to use BlackBerry Service, based on customer demand, the South China Sea Mobile has been the system to refresh the Chinese version.

"Combined with Foshan's professional town economic model, the South China Sea Mobile for the professional town to develop an information service system, which specializes in the ceramic industry has opened a service called Tao." Chai to listen to the introduction of the instructors cheerfully. In the education medical information, the rural people's livelihood Informationization, the government affairs Police Affairs Informationization, the transportation logistics informationization, the RFID Information Demonstration experience card, Chai all tries personally, and unceasingly attempts to ask the commentator in Chinese and English. Among them, the traffic intelligent bus stop, has realized the intelligent Street lamp control Foshan One Ring demonstration, wireless government and the combination of BlackBerry makes him quite interested. When the commentator demonstrated that the TD network will be built in Foshan, he said in good faith, TD network in foreign countries is actually very common.

Rim is a company that pursues innovation and is adept at combining innovative ideas with commercialization processes, Gregshea said, and is committed to translating innovative research into products that promote social progress and provide better services to people. In his view, China will play an important role in the future global economic development, the company has developed a set of strategies in China, plans to invest in the production of BlackBerry handsets in China, and provide supporting data services.

It is reported that the Canadian rim is a world-renowned wireless data service provider, mainly provide BlackBerry (commonly known as BlackBerry) and related data services. Chai in the same day with Foshan vice Mayor Wang Ling and so on after talks, to the South China Sea Mobile experience Hall.