Mobile Internet: Founder's newest dream machine breakthrough in overseas markets

Mobile Internet has become the newest dream machine for entrepreneurs, but they must first break through the homogeneous competition and the giant attack

There is no doubt that we are in the initial phase of the mobile internet explosion. This is another big era after the PC and internet two-wave technology popularity boom.

Every technological change is always accompanied by the rise of a group of upstart enterprises. In the mobile internet age, the threshold of entrepreneurs seems to be reduced-do not need many people to do application development, the server can rent clouds, so the cost of entry is very low, typical "small but beautiful" story, is Instagram only 7 people's team, serving the iOS platform more than 15 million users, Loved by people all over the world. Small teams, if they take the opportunity to be skilled and innovative, will also have the opportunity to flourish like the photo agency Instagram or mobile gaming company Rovio.

But on the other hand, in the mobile internet era, domestic entrepreneurs are facing a more difficult situation. They need to face not only the difficulty in product development, innovation and implementation, but also the jungle-like competition in the hills. Large volume of the traditional internet giants, have in the system + Terminal + Cloud ecosystem, third-party application malls, various applications, such as the development of a number of layers to do long-term layout. Most of the limited resources entrepreneurs will choose from the application development, but when the user reached a certain scale, the model proved feasible, faced with serious plagiarism, Shanzhai, even from the internet giants unfair competition.

In the initial period of chaos, we can see a group of leading entrepreneurs: in 2011, the domestic public mobile internet investment in more than 50, the total amount of more than 500 million U.S. dollars, mainly distributed in mobile advertising, mobile games, mobile consumption/concessions, tools or system optimization. It is noteworthy that most of the investment is not grassroots entrepreneurs, but a good internet background, investment background, or continuous entrepreneurs.

And the most grassroots entrepreneurs are on the verge of fanaticism and misery. Individual developers or a small team of 35 people, according to Iris Consulting statistics, as of November 2011, China's mobile phone application developers total about 1 million people, including Apple iOS platform developers 140,000, Google Android platform developers more than 700,000, but to achieve a profit of only 13.7% , mainly to rely on large enterprises or by advertising profit, losses accounted for 64.5%, flat for 21.8%. In addition to the fierce competition in the market, user pay habits have not yet developed, and other reasons, plagiarism prevalence, homogenization of product proliferation is also an important reason.

Even so, the temptation to move the internet remains overwhelming. Because mobile devices are cheaper and more convenient, and the physical world is more closely linked, such as GPS, camera, gravity recognition and other sensors, and touch and voice interaction, it is not difficult to predict that the technological revolution will bring more ordinary people and create greater business value.

At the end of 2011, smartphones with iOS or Android were more than 50 million, 3 times times the number at the start of the year. Along with the major operators, hardware equipment, the internet giant's radical layout, "Thousand smart phones" is likely to gradually mainstream, intelligent mobile terminals will be fast to more than 800 million mobile phone users spread. From the application point of view, statistics show that January 2011 to October, the use of domestic smartphone applications increased by as much as 870%, has become the world's second-largest mobile app market after the United States, the growth rate of other countries and regions, the average growth rate of 4 times times. In the 2011, American users spent more than the internet on their daily use of mobile phones, a day in China that was not too far away.

Social, business, travel, diet, shopping, games, learning, reading, entertainment, people's day-to-day activities will be closely linked to mobile devices, mobile internet will transform the ecology of the traditional industries. The opportunity is huge, which is why the Giants and entrepreneurs are desperately trying.

A breakthrough in overseas markets

For entrepreneurs, it's important to judge the big picture. The first to seize the opportunity, more easily occasion, rising. The global market landscape for Android, IOS and Windows is still changing, and the debate over whether the future of mobile Internet is an application or a Cross-platform network application (Web app) has begun. There are plenty of opportunities for entrepreneurs to hold on for quite some time. They are faced with some important choices: do platform-wide development or attach themselves to an ecosystem? Do you want to try Cross-platform HTML5? Which market to focus on-overseas or domestic?

Zhanghuang, less than 30 years old, is the co-founder and CEO of the Android platform Gaming Development company Droidhen (Shanghai Zho Hen Information Technology Co., Inc.), which downloads more than 80 million. Starting business since May 2010, Droidhen has developed more than 30 games, including cutting fruit, playing penguin and other popular games, the total download after the "Angry Birds" developer Rovio. Because its main market is in North America, most people do not know the low-key Chinese company.

"North America is the most competitive market in the world, and if we get good performance in this market, we can radiate to other markets." We are also very bullish on China's huge market, but the main focus in the near future is on the Android harsh North American market, competing with world-class teams. Zhang Huang has explained the reasons for his major overseas markets. Statistics show that the current Chinese developers on the iOS platform in the global market share is 6%, on the Android platform is 15%.

Zhanghuang is a graduate student at the College of Computer Science and technology at Zhejiang University, and worked for IBM, HP and a Silicon Valley start-up company. In May 2010, Android and iOS have been in the fierce competition for some time, Zhang felt the huge market opportunities for smartphones, so and a few friends decided to resign together, after 100,000 yuan, began their adventures.

Droidhen chose to focus on the Android platform for game development. In fact, 2010 is the year that Android Market share has grown sharply, grabbing the apple market. Zhanghuang said they did not consider extending to other platforms in the current or foreseeable future, nor did they consider developing HTML5. The game is also only on the official website of the android harsh, not to the domestic Third-party application store submitted.

Its main profit way is "Free + advertising". In the start-up period, Google advertising is Droidhen's main source of revenue, accounting for 75% of total income. Zhanghuang hopes to attract a large number of users through free gaming, while Google AdMob offers an opportunity to earn revenue and help improve the current business model.

The "micro-innovation" of Chinese characteristics is the starting force for the early droidhen to obtain high downloads. Its most downloaded game "cut Fruit" (Fruit Slice), in the play imitation of the Halfbrick developed "Fruit Ninja" (Fruit Ninja). The latter was first popular in April 2010 after the launch of the iOS platform and was launched in September on the Android platform. But until now, Droidhen cut fruit more than the fruit Ninja. However, Zhanghuang is the most dissatisfied with this game. Now droidhen in the development of more and more attention to the original, November 2011 global Download Rankings, Droidhen New development of the game defender ranked 9th.

Coincidentally, the app "Dolphin Browser", followed by the rankings, is also a Chinese developer-Mobotap. Compared with Droidhen's low-key, Dolphin browser overseas reputation is quite high.

As the first product to apply gesture operations to your mobile browser, dolphin browsers can make a symbol on the screen can directly connect to the corresponding Web site, rather than enter the Web site, which makes it in the technology of the Silicon Valley is also considered a cool product, completely different from the "China produced" shanzhai image. TechCrunch, a famous American technology blogger, described it as "one of the biggest success stories of the Android platform so far", with more than 10 million users.