Mobile Internet gene is the key to success of century Jiayuan

         February 27, Century Jiayuan released 2013 years of Q4 and full-year earnings, its annual net profit of 63.7 million yuan, Shares soared to $8.23 a share, or 5.5% more than expected. On the night of the earnings release, CEO Wulin, responding to an analyst question, said the wireless growth rate grew more than 100% per cent a year, although wireless users now have only half of the PC's capacity to pay, but growth is more than double-digit growth per quarter. 2013, the mobile business of the annual income is over billion.
        as a traditional, established Internet company in the 2003, what is the reason for the good fortune of the century to remain so strong?
Deep-rooted mobile internet gene CEO
        current Century Jiayuan CEO Wulin is the Air network CTO. He took the best of the century with the pure mobile internet gene. In Wulin's own words, he is basically not disturbed by Internet business, which is very important. Mobile Internet products must be mobile Internet from the beginning, it is impossible to have the internet gene. All two are done, which means neither of them can do well. Zhangxiaolong do micro-letter, is obsessed do mobile internet products.
When it comes to the difference between the mobile internet and the traditional Internet, the micro-credit envelope is a good example. For the traditional internet, the Spring Festival is off season, but for mobile phones is not the case. Those impatient bosses who saw the red envelopes were so hot were distracted by traditional internet thinking.
Advanced business model Architecture
        as early as the business model was built in 2007, Century Jiayuan 2 yuan a postage stamp has already had the obvious layout of mobile Internet traces.
from the ability to pay, Century Jiayuan main user group 40% is under the age of 25 young people, this part of the people have not been working, or just graduated soon, economic level in general. Low costs effectively help them become core users and experience products. Century Jia Yuan implemented by the effect of pay system, different from other marriage sites do nothing, up to let pay high membership fees. And in the century Jia Yuan must be someone to send you a letter, is you can actually see someone interested in you, and only need to pay two yuan to buy stamps can read. In this way, a single user's ability to pay is guaranteed, and users will be more willing to pay.
        based on previous AI"2013-2014 China online marriage Industry Report" survey shows that all users mobile marriage and love dating app, Century Jiayuan ranked first. At the same time, Century Jiayuan is also at the top of the list of domestic app revenues for Apple's iOS and Google play platform, released by app Annie, the application rankings and analytics service provider, in 2013. Century Jiayuan has become the most willing to pay customers in the heart of the app, in line with its advanced business model structure.
Psychology and the mobile end complement each other
        in psychology, people in the office are willing to love the site of few, because the big screen looked out, it is easy to be joked that, You're now on a dating site. But for mobile phones, there is already a sense of privacy. And, for example, set the avatar, the phone is uploaded directly after the camera, and the PC still need to take pictures first, then upload to the PC. Therefore, for users, the mobile end of the data integrity, including data authenticity, on the mobile phone is easier to verify.
        In addition, in the PC-side response to the general gift and bidding ranking business in the mobile end has also been greatly improved. Because the characteristics of the mobile end, give gifts to each other's visual impact and psychological appeal is much greater than the PC side, bidding rankings is so, on the PC side can see a string of very long list. But the difference between the advantages of these users is not obvious, but to the mobile end, limited by the mobile end of the screen, bidding rankings to see a limited list, enhance the user experience, stimulating the user's willingness to pay.
        Wulin also revealed in an interview that there are currently two mobile-end products, which will be launched in the two quarter and three quarters respectively.