Mobile internet giants hand-to-hand combat

Reporter Yang Yunlong

With the rapid popularization of mobile Internet, users ' net habits are migrating from PC to mobile, mobile Internet and mobile ad market become the new battlefield of internet giants. Based on this, Tencent effect to promote the active layout of mobile internet, the first to provide users with a comprehensive one-stop effect class mobile marketing solutions, to create an open mobile Internet platform.

At the end of 2012, China's smartphone users have reached 420 million, the application of PC end to mobile and mobile end of the innovation, to mobile applications brought many business opportunities, at the same time, because the mobile end of the application relative to the PC end more accurate, can provide users with more practical services, mobile advertising market scale began to appear blowout situation.

As a result, mobile internet, mobile advertising market become the new battlefield of the internet giants, Ali, Shanda, NetEase and so on to launch intelligent terminal hardware, hope through the entrance control method to solve the mobile Internet strategic layout. Public comments, Beautiful said, Jingdong Mall and so on, but also saw the mobile advertising opportunities, have layout mobile internet.

Tencent in the mobile end of the product advantage is also very obvious, including mobile phone QQ browser, mobile phone Tencent network, mobile phone soso and other advantages of products, covering 98% of netizens, in mobile advertising has a natural entrance advantage. Based on this, Tencent effect to promote continuous innovation, has launched mobile search ads, mobile situational advertising, app download ads and other products, and plans based on lbs services, mobile maps and other products, for enterprises to launch new marketing products and services.

In the overall mobile internet advertising mode is blurred, unclear, Tencent effect to promote the first step, the establishment of a strong network of agents, and the introduction of various forms of wireless advertising products, which for the entire industry is a reference and benchmarking, for its own, but also the pilot mobile advertising market victory.

Industry insiders pointed out that the "mobile + Electric Business" model is facing a huge potential of the hundreds of billions of dollars in the online shopping market. It is reported that Rakuten, Japan already has 1/4 of the income from mobile Internet, the sale of treasure by Tencent Effect promotion, annual sales growth of 300%, 2012 reached 1 billion yuan, one by one into the domestic mobile power business leader Camp. Various indications, if the use of mobile advertising platform, and actively carry out mobile marketing, electric business enterprises will be big.