Mobile Internet Hot Wireless web site

With the mobile internet gradually becoming hotter, facing the embarrassing situation of high repetition rate of the brand, insiders revealed that the domestic electrical industry is quietly set off a brand protection war.　　To Su Ning, Gome and other led many electrical enterprises launched a network of brand protection action, which most representative of the corporate network identification of the general Web site and wireless site, then become the focus of enterprise protection, Suning appliances are successively registered nearly hundred universal Web site and wireless Web site. It is understood that in the field of the network, the general Web site, wireless Web sites, such as the uniqueness of the network, proprietary, exclusive, recognition, intangible and scarcity characteristics, so the majority of enterprises into the brand protection system. At the same time, it is these characteristics so that they have the function of marketing, to become the enterprise to promote the site, pull traffic, interception of users of important marketing tools.　　For example, the general website integrates search engine marketing, industry website marketing, portal marketing and other marketing methods, forming an efficient network marketing system. Internet professionals believe that China's online shopping market competition position has shifted from Consumer-to-consumer to the business of consumers. The shopping website toward the scale, the brand, the platform development direction, the future enterprise will be in the advertisement resources, the user resources and so on competition.　　Enterprises in the layout of the network platform, in addition to pay attention to brand equity protection, should also pay attention to brand marketing, by enabling wireless Web sites and common Web sites, so that the brand "live". Commercial newspaper reporter Kim Cho-li