Mobile Internet innovation is the main trend

Silicon Valley in the past, some people opposed the concept of "mobile Internet", but now, "the future of the Internet will be wireless access, the cable Internet will only be part of the Internet" is becoming a consensus. The development prospect of mobile internet is broad, but technology and talent are the problems that need policy support to solve


　　


May 29, by the People's Daily Research Institute of Government departments and corporate research institutions, institutions of higher learning, marketing consultancy, such as mobile Internet research experts to complete the mobile internet Blue Book, "China Mobile Internet Development Report (2013)" released. The Blue Book pointed out that 2012 is China Mobile Internet has the landmark year, the mobile Internet market scale and the space foreground is broad.


　　


at the same time, experts pointed out that the mobile Internet is still in the early stages of development, change is its main feature, innovation is its main trend, mobile internet still need to solve the problem of talent and technology.


　　


Internet migration to mobile


　　


, the "Chinese partner" just released, the "partner" of Mao, who works in law in Shanghai, bought a movie ticket to take her to the cinema. "Now I usually first buy a ticket on the phone, choose a seat, and then on the public comment to see if there is no popcorn or drinks in the group buy, conveniently also bought." "After the movie, Mao will use mobile phone to locate the food around, the next single, a hearty meal." There are seven or eight shopping apps on her phone that cover every aspect of life.


　　


booking, ordering, booking hotels, playing games, shopping payments, watching movies ... Today, the vast majority of PC Internet services offer mobile terminals. Traditional Internet users are accustomed to accessing content, using the service interaction, is being changed by intelligent mobile devices.


　　


at the end of last year, China's mobile internet users reached 420 million, accounting for 74.5% of the total number of Internet users, China's intelligent terminals shipments reached 258 million, the growth rate of 167%, as the world's largest producer of smart phones; tablet computers shipments over laptops for the first time, among the world's second-largest tablet Accounting for 27% of the global tablet consumer market.


　　

The rapid development of
users and terminals has laid a huge market for mobile internet. The Blue Book pointed out that China's Internet business Mobile migration has been fully launched, mobile terminals are becoming a strategic highland for the major internet companies.


　　


2012, the major Internet stations to the original PC end of the business extension to the mobile end, in addition to the PC Internet content, services further to micro-blog, micro-letter translation, app and HTML5 technology applications are also being rolled out. On the one hand, app spreads from main product to subdivision service, on the other hand, text-layer Web pages adopt HTML5 technology, so that Web pages adapt to different mobile terminals to improve the reading experience of mobile users.


　　


"We used to do a PC software before we ported it to our phone." Now the practice is the same as micro-letter, first to do mobile phone version, and then push to the PC, Tencent Mobile Internet business general manager Ligeo said: "The company last year adjusted the structure to adapt to mobile Internet, the ' Mobile Internet business Group ' as one of the six business groups." After this adjustment, the whole company is not the mobile Internet as a tactic, but as a clear strategy. ”


　　


Blue Book editor, vice president of the Daily network Jianwen that the rapid development of mobile Internet, not only the content and business of the internet to mobile Internet, the understanding of mobile Internet is also changing. He said: "In the past, some people objected to the concept of ' mobile internet ', saying that mobile internet is only part of the Internet." But today, another story is becoming a consensus: the future of the Internet will be wireless access, and the wired Internet will only be part of the Internet. ”


　　


, Professor Peng of journalism at Renmin University of China, said the same point, "there should be no more Internet access for computers and mobile terminals in the future, and the Internet is the mobile internet." ”


　　


Mobile internet ≠ wireless + Internet


　　


Open Micro-letter, Mo Mo and other mobile internet age social software, "up to 45 degrees of scissors hand" head Full of your friends list. "Mobile terminal cameras take photos and take pictures of these two features, and the experience of the PC camera is completely different," Ligeo said, "This is the mobile Internet in the visual and interactive innovation, mobile Internet is not equal to wireless mobile plus the Internet." ”


　　


Xu Hongbo, a professor at South China Polytechnic University, feels more deeply about this, "mobile internet is definitely not just moving the internet, it will profoundly change our work and life", "the mobile Internet brings the revolution, far beyond the integration of communication technology and information technology, its real revolution is to change the entire service industry. ”