Mobile internet into a value depression

Commercial News (intern Li Hongqi reporter Guoshehong) domestic mobile internet advertising market distance from the total outbreak how far? This is a topic of concern to the industry. Despite the slow pace of wireless network infrastructure, the development of the mobile internet advertising market has added a variable. But in the field of Internet advertising for many years the Tencent search advertising Platform Department general manager Gen Weipeng still on the mobile internet advertising market full of confidence. "The next online advertising revolution will be on the mobile internet. "Recently, in 2012 Tencent effect marketing China Nanjing railway Station activities, Gen Weipeng said."

Mobile internet into a value depression

Gen Weipeng that the domestic mobile Internet is developing rapidly, the number of mobile internet users has surpassed the traditional netizens, mobile internet has become a value depression. CNNIC related data show that up to the end of December 2011, China's mobile phone users have reached 356 million, the total number of users in the penetration rate of 69.4%, and only two years ago in June 2009, when China's mobile internet users only 155 million, the penetration rate in the Netizen is 45.9%. "With the popularity of smart mobile devices, mobile Internet began to have the ability to load massive user behavior data." And the Netizen's behavior data is the place where the network advertisement begins. "Gen Weipeng said.

Facing the mobile trend of the Internet, Tencent effect promotion also early action, use its advantage in mobile Internet to launch wireless search advertising, wireless situational advertising, wireless app download ads and other products, accelerate the layout of mobile internet mobile market. There is analysis in the industry, Tencent seems to be the mobile internet market is a huge treasure, Tencent effect to promote the positive layout, indicating that Tencent has begun to nurture and explore this full of prospects of the market.

Help push Network Marketing more accurate

In Gen Weipeng's view, mobile internet advertising products are more focused on accurate delivery and integration of fragmented traffic than traditional internet. "Integration" will be an effective way to improve the accuracy of mobile internet advertising. "So what is the concept of precision marketing?" Gen Weipeng For example, "When a fruit vendor searches through the keyword" Apple wholesale price, "The result is mostly an iphone-related advertisement, and the person is bound to be disappointed with the search results. And those who put the iphone ads don't find the customers they want. "But if a customer searches for an Apple phone and comes out with a variety of introductions, it can also offer purchase prices and access to a specific side of the banner, which will undoubtedly win potential customers." "Inaccurate advertising can hurt the user experience and make users dislike ads and platforms, while a very accurate ad is valuable information." Gen Weipeng stressed.

According to the introduction, Tencent has many mobile platform portals, Cross-platform integration can integrate the fragmented flow requirements into large-scale traffic, the decentralized search portal and search requests through the background to the unified comb to help advertisers achieve more accurate delivery. At present, Tencent effect to promote the launch of the "Digital marketing Integration Package", on the collection of Tencent effect to promote the four major advertising product line, and provide including map labeling, corporate email, corporate micro-blog value-added services.