Mobile Internet investment approaching critical point investors divided into three camps

The mobile internet will become an industry that is about to explode after e-commerce, and entrepreneurs are doing their best, and so are investors. 2010, the Electronic Commerce fire. Under the help of capital, Mai Lin, when listed, where passengers, Jingdong completed several rounds of large-scale financing, only the capital in E-commerce investment cases on average more than 5 ...　　It has spawned a "big time" in China's E-commerce history. If the past 1 years have been a year of E-commerce investment, then in 2011, after this fiery investment, another industry has been in the grip of capital, like a string of arrows-the heat wave of the mobile Internet as it was 10 years ago on the Internet.　　Since 2007, the mobile Internet has maintained a rapid warming up.　　With the price of smartphones and the popularity of promotional channels such as microblogs, business-sensitive people are aware that more and more factors are accelerating the process, or even that the mobile internet has reached a tipping point and that a hair-trigger moment is looming. In the past December 2010, angel investors lei investment in millet technology from the morning Hing Venture and Qiming Venture investment of 35 million dollars. This is the latest investment in the mobile internet industry in 2010.　　It is estimated that the app development team, which started in April 2010 alone, has a market capitalisation of $200 million trillion. In just 3 years, app developers have developed 30多万个 mobile apps. Mobile applications will be more widely used since 2011. "Chinese Internet users have reached more than 400 million, and mobile internet users have more than 300 million." Mobile phone opportunities are 14 times times more than PC opportunities. "Kai-Fu Lee is constantly openly expressing his infinite optimism about mobile internet."　　In just 1 years, more than 12 mobile internet projects have been invested by its innovative workshop.　　In the face of an impending mobile internet explosion, the keenly-smelling capital is clearly ready. Mobile Internet investment in the three camps also have a metaphor, the mobile internet is more like a knight of the war, for those application developers, whether 32 teams, or alone, there are opportunities for success.　　And for the mobile internet's "trend" and an endless stream of application developers, all parties to the investment forces to kill into the battlefield, and even have a group of capital from the early sermon on this and wait to hatch. In this mobile internet investment map, according to different stages and requirements, naturally divided into several camps: first, Xu Maodong, Shire, Lei and other famous angel investors and Kai-Fu Lee's innovative factory model. This stage is the "first bucket of gold" that entrepreneurs are looking forward to. Xu Maodong, who has invested in Chinese online and Ntalk, has said he never invests in traditional projects. "Companies that focus solely on mobile internet and those that may be exerting their force on the mobile internet."　He even described the companies as "they" were not in the mobile Internet field, but he believed the companies ' future would be on the mobile internet.　Angel investors are the company's first money, usually between 501 million dollars, sometimes less. But "Angel" is a lot of good team of the discovery, their biggest feature is "look at people", first-class team is always their first choice. And in recent trends, the Angels often choose to hold a group of investment, several people together to see the project.　　If there is a suitable VC investment, they will be transported to VC there, the equivalent of the first sieve before the VC to form more effective interaction. and the model of innovation Factory is different from Angel investment. Its unique structure, in addition to the "category Angel" funds, but also a full range of "entrepreneurial platform", and on the platform to provide peripheral resources. Their model is to find the most commercially valuable projects, research and development and market operations.　　When the project matures to a certain extent, the natural stripping matrix becomes an independent subsidiary until it is finally listed or acquired. The second camp is the traditional sense of VC. These venture capitalists, who are dominated by dollar funds and long-term concerns about early projects, are undoubtedly the main players in the mobile internet, such as Sequoia Capital, blue-chi Ventures, Jingwei Ventures and so on.　　In fact, every year in the various venture summits, it is not difficult to find investment people's sense of smell, "2011, we are very optimistic about the opportunities of mobile Internet," VC have to the developers to the flag. This will be the strength to accompany the entrepreneur's growing. From the first round of investment, to the third or even the fourth round, VC will continue to add valuable items. But the return-winning capital is clearly an important exit. Lan partner Chen Wei said: "The formal exit for us, is a relatively good exit, at least four or five times times the return."　　"But in terms of the characteristics of mobile Internet, whether it is the uncertainty of the profit model, or the scale of the project, in the future mergers or acquisitions will become an important channel for VC exit."　　The third camp is the strategic investment from the enterprise, on the one hand, such as Qualcomm, Intel, Nokia, such as corporate strategy based strategic investors, there are also recent frequent, such as FUND9, mfund, such as the giant enterprises (or joint venture with VC) set up a special fund. The end of 2010 was very lively. November 12, Lenovo opened the Battle of developers to fight the prologue, relying on the application store "paradise", dedicated to set up a 100 million yuan scale of "Le fund" to support the growth of Chinese local application development enterprises. Only 4 days apart, Sina in China's first micro-blogging developers conference, also announced the hand of Sequoia Capital, IDG Capital, Innovation Workshop, Yunfeng Fund, DFJ 5 top investment institutions, launched a scale of 200 million yuan in China Weibo developer Innovation Fund. And in December just set up the FUND9, is the Nineth city of online gaming enterprises with a number of investment agencies jointly formed a fund for domestic and foreign mobile Internet application products and application platform for two major areas of development team or company to provide support. In addition, Nokia's development Partner Program, with the joint capital investment of enterprises, all parties have begunA heavy sermon to attract application developers. The investment power of the former, represented by Intel and Qualcomm, more attention to their own business has a synergistic effect of the early small and medium-sized enterprises and developers, in the pursuit of their own industrial chain strategic layout while pursuing the balance of the financial, and the latter "special fund" is the significance of the mobile internet age, such as Sina's Big " Asia platform ", in the future will certainly establish their own industry-driven fund. The nature of this "ancillary fund" determines that they do not expect too much from the return on investment, but such foundations become the spark of the mobile internet industry to "support" innovative and practical developers and to find the energy to help them grow and change.　　Where is the focus of [page] investment? In fact, underneath this map, there is a deeper layer of context. What is the perspective of capital?　　The more detailed division is based on the mobile internet industry chain. A survey by Gartner, a consultancy in the United States, says nearly 80% of apps downloaded by users throughout the mobile industry are mobile games. Meanwhile, the global mobile gaming industry will reach $5.6 billion trillion in 2010 years, and that figure will break 11.4 billion dollars in 2014.　　As a niche in the mobile Internet, the highest-heat mobile gaming will continue to warm up. "In terms of content, we are also very concerned about Moblie gaming, although some effective users have not been trained, but with the improvement of terminal equipment performance will be rapid development." Sequoia Capital Partner Kui said. In addition to and Sina and other internet giants of the cooperative investment, these full-time VC have their own investment map.　　In the field of mobile gaming, according to recent data, Sequoia Capital invested in the mobile gaming community "widening" in November 2010. On the other side, the mobile gaming platform when Le Net (d.cn) in 2010 also received qiming venture investment of 12 million dollars, this is the first round of financing since the establishment of the music network. When the network has launched the Android platform game Strategy, will launch the internet-based, wireless internet and mobile phone clients of the Trinity platform, that is, a product at the same time to provide users with 3 versions. According to Shiping, the partner of Qiming Venture, Qiming Ventures has already invested 6 projects in the TMT field in 2010, and part of the investment in millet technology mentioned above is from them.　　In the 2009, Qiming also invested in mobile gaming companies to "tour the Sky", it is not difficult to see their preference for mobile games. Related to the game companies are also in the layout of no weakness. Only the Nineth city, for example, has just invested in the American mobile terminal social platform OpenFeint. The move is to collaborate with developers, operators and different types of application sales channels, and to build a mobile internet gaming social platform for Chinese players. As an important layout of mobile Internet strategy, at present, the localization work of nine city and OpenFeint is underway, and the OpenFeint Platform game developer Conference of nine city is in full swingTo advance in parallel.　　Prior to this, Intel's investment in North America, known as strategic investment, was also invested in the OpenFeint project in 2010, according to the business value reporter. Another killer app is the search engine. Investors generally believe that its potential in the mobile Internet is also very large.　　China's mobile search market has enough space, the pattern has not been formed, the new developers do not have to worry about Baidu's innate advantages. Zhou Wei, a partner from Kleiner, has a wealth of investment experience in the wireless sector. Prior to that, Kleiner invested in "easy to check"-The top three search companies in China. Easy access to Japan in 2006, is currently reaching the top two in the Japanese market. "Easy to find in Japan's income is very good, easy to check Japan's profits can definitely support its independent listing." This illustrates several issues: first, in a field to do very professional words, there is still a lot of space; second, from another point of view, China's entrepreneurial ability is relatively weak, in China to obtain income is more difficult, but we may not only face the Chinese market, many operators are now facing the global users.　　"Zhou Wei said. More than just mobile search, from the earliest friends of the century, A8 music, to the current Kleiner in the United States based on the iphone platform of the fund "Ifund", Kleiner in the mobile internet investment is also growing wildly. "The first phase of ifund investment is now less than two years, with a return of more than twice times, and we've invested a lot of wireless apps on the iphone," he said.　　"Zhou Wei told Business value". In the eyes of investors, along with the continuous extension of the mobile Internet industry chain and derivative, the opportunity also comes from mobile payment, mobile reading, LBS, advertising media, mobile SNS, mobile phone text recognition and video translation ...　　Only in the mobile payment industry chain, it involves operators, financial institutions, third-party payments, chips, mobile phones, terminals and many other industrial chain links, investment space is very large. And there are plenty of opportunities lurking in the surrounding ecosystems. MI, managing director of the US speed of light venture, told business value: "We think there is another chance, it's wireless, it's consumer electronics, why is Apple now the highest-tech company in the market?" It's because it's the most successful consumer electronics company--we've invested in a company called PCH, an accessory manufacturer for all Apple products. "In the last two years we have seen many opportunities that are emerging and cannot be applied to the Internet company model." The wireless internet company has a lot of space, first, it follows you 24 hours a day; second, it is a device that takes a call as its main function; third, it knows where you are using something. These 3 features are something that emerging wireless internet companies are increasingly valuing. "Jingwei Gen Harry said. As a new force in the field of investment, Jingwei Venture continues to focus on the early investment of mobile internet. 2010, Jingwei in the mobile Internet investment case more than 6, but currentlyNone of these cases were disclosed.　　Critical point coming? By mid-December 2010, the 2010 China Mobile Internet Industry investment case took place 22, of which 16 cases disclosed investment amount, the total investment is 207 million U.S. dollars, the average investment is 12.93 million dollars.　　During less than a year of 2010, China Mobile Internet investment data refresh the total investment amount and the average investment amount of two data. More and more investors are starting to think that the mobile Internet is at the tipping point for growth, and that the critical point of investment will follow.　　It may not be long before the industry, like E-commerce, gathers capital and doubles its price. The first is the expansion of the size of mobile internet users and the scale of their income, which has accumulated enough foundation for this explosive growth; the internet giant has begun to look for acquisitions of mobile internet and more penetration into the mobile internet market; third, as Internet toll channels are opened in mobile Internet,　　Payment channels allow developers to see benefits, differentiated applications and services that bring more possibilities to the business model of mobile Internet. But at the same time, investors have seen the industry's problems, Jiang Haotien, managing director of Northern Lights, said: "The first is the development of the entire industry early, these companies are now very young, still in the exploratory phase of business, as a very early investment, this time the team is more important; second, some big companies in the internet age, Including some giant corporations, they can rely on their own advantages to the mobile Internet area of natural extension, several giants have to the mobile Internet survival space has become more narrow, some small companies can not get up, it is necessary to see how it found the Giants have no advantage in the field; third, the challenge of mobile Internet is mainly the coordination of industrial chain　　From the current point of view of the industry chain with very rapid speed, operators to further reduce the tariff, which may be in 2011 sometime. Although a large number of mobile Internet investment projects have not been published, but around the industry, there has been an active pool of sensitive capital: from the most front-end angel-level investors, such as Lei, Xu Maodong, and innovation workshops, to the early vc--to invest in "stable, accurate, ruthless" Sequoia China,　　has created a lot of classic cases of the Arctic Light venture, focus on early investment in the new strength Jingwei China, there are blue venture, qiming Venture, the speed of light, Highland capital, etc., as well as Qualcomm, Intel as the representative of strategic investors and a large number of "ancillary funds" of the birth. Since mobile internet projects are all very early, many investors have not publicly disclosed their investments, but everyone knows that the investment boom has come.