Mobile Internet investment "cold" capital enters Cooling-off period

According to the Xinhua news agency July 15 interview learned that according to the latest international data released by Analysys, China's TMT sector disclosed a total of 31 investment and financing events in the two quarter, mobile internet accounted for only 4. Compared to last year, mobile internet investment has slowed markedly, and investors have shifted to investing in mobile internet projects closely linked to offline commerce.

Analysys International analyst Zijianzhe that the majority of mobile Internet applications of the business model is not clear, user stickiness is poor, liquidity is not strong. Domestic mobile internet environment is not yet mature, users do not cultivate a good pay habit, payment system is not sound, the brand advertisers still hold a wait-and-see attitude, the market still need to cultivate.

Mobile Internet Preangel angel investor Wang Lijie that the slowdown in mobile Internet investment was mainly due to the excessive speculation and capital bubbles in the previous phase of mobile Internet and the absence of investors who could not see the value of mobile internet.

Reporters interviewed the mobile internet entrepreneurs, angel investors and analysts said that the big internet companies with strong capital advantages, strong access to the market, the small and medium-sized enterprises caused a great threat, coupled with the marketing cost of various channels too high, seriously squeezed the survival of entrepreneurial enterprises space. Analysys International, compared to China's mobile internet market, foreign market environment more mature. Some investment institutions have turned their attention to quality projects overseas, or to domestic teams operating in overseas markets, the China Broadband Industry fund Evernote is a representative case.