Mobile Internet, is bringing the enterprise a corner overtaking opportunity

In the biggest Prada shop in New York's Five avenue, there is a "magical mirror"--when consumers walk into a fitting room with a dress, the smart screen in the fitting room automatically plays the model in this dress and takes the catwalk.

It turns out that every piece of Prada's clothes is implanted with RFID tags. RFID chips are automatically identified before the smart screen in the fitting room. At the same time, the clothes were taken into the number of fitting rooms, how long each stay, and ultimately whether the purchase of information, will be collected through the RFID and back to the Prada headquarters, to analyze and use. This means that, whether or not it becomes the ultimate buyer, every consumer who enters the Prada store will be involved in the business decision making process.

Lin, general manager of Lenovo IT Management services and Enterprise Services, said the app helped boost Prada's sales by more than 30%, based on a consumer shopping experience. Imagine if you were feeling a sense of fulfillment and fulfillment in your heart when you saw that your clothes were being worn by a model.

"In the context of social information, many enterprises began to accelerate the transformation, consumers began to participate in the business process and exert influence." "Valueresearch (Value Research), the largest CIO knowledge-sharing community in the country, itvalue the research makes it clear that the past" data processing "is only an extension of the IT department of their technical capabilities to expand, But now the application of data processing in the business already can directly help the enterprise to obtain the profit, improves the customer experience or creates the new business model.

This means that the improvement of the social Information environment promotes the accelerated transformation of enterprises, the emergence of new technologies and applications, enabling enterprise it to quickly enter the business with a lower cost, thus releasing and embodying it's value more directly.

3 Markets for mobile internet

IDC research shows that the number of users around the world using mobile terminals has reached 1.2 billion, accounting for 35% of the overall office population. Finance, Retail industry is the forerunner of mobile construction, even 25% of retail and financial enterprises participate in BYOD application construction.

Lenovo, for example, has been equipped with mobile equipment for the onsite service station personnel of Lenovo Services. In the future, we will implement dynamic menu-------------------------------service The mobile application of enterprise deployment in the digital age is the inevitable choice to improve the productivity. At the same time, the changing market dynamics and customer service requirements for the promotion of demand for enterprises to make faster response to market demands. The gradual infiltration of mobile applications into the business layer also enables business people to take full advantage of the fragmentation time and greatly shorten the decision cycle.

In addition, Lenovo company also built a set of mobile office management system, management tools and management means. For example, the management of the staff with their own equipment: now most of the smartphone lock, as long as the finger slide screen can unlock. But Lenovo believes such behaviour is not safe enough. Therefore, when the mobile phone is added to the company's service network, it automatically locks the password on the screen, thus importing security policy. "The company not only gives employees some freedom, but also provides some basic information security." Lin Lin said.

The rise of mobile internet, not only in the personal market, enterprise-level market demand for mobile interconnection applications will usher in a new era of explosive growth, mobile applications will be in-depth to all levels of business. Mobile interconnection technology will have a far-reaching impact on the business process and management mode, leading to the production efficiency and productivity increase greatly, and promote the enterprise change.

Lenovo IT Management Services business development Director Wu Yue, the current enterprise-level mobile interconnection from the concept of the introduction of the phase of the rapid transition to the actual action phase, and the mobile internet market divided into 3 different market segments: B2E, b2p.

The consumer market is relatively mature, such as bank mobile banking, online banking, etc. B2E (for enterprise Employees) market mobile applications and platforms are used for enterprise employees, such as mobile exhibition industry. B2P (for Enterprise Partners) in the market, companies that need broader upstream and downstream value chain integration may develop applications to partners, including upriver and downstream enterprises.

In the Chinese market, we see most of the mainstream enterprises to start mobile interconnection applications to consumers, but for internal employees and partners in mobile applications are very few. Therefore, for the enterprise, B2E, b2p face the challenge is relatively greater, will encounter business process reengineering, application development, hardware, business continuity assurance, security requirements, project complexity, and so on.

Of course, enterprise-level mobile interconnection market with the maturity of the civil market is also changing. "In the external environment, for a commercial market, mobile interconnection, whether from the network, equipment, technology and ecological circle has become increasingly mature." Wu Yue stressed the way many times.

From it value to business value

Wu the simpler to calculate the account: A beautifully crafted menu, the production cost of about 1000~1500 yuan. A normal business restaurant, a year to change at least four seasons, means 1500x4=6000 yuan. If this money is used to deploy pad meal, not only the customer experience is good, the dishes can be quickly updated after evaluation--cost, user experience, replacement and other problems can be solved.

This is as pointed out in the IDC Research report: The improvement of the social Information environment promotes the accelerated transformation of enterprises, the emergence of new technologies and applications, so that enterprise it can quickly enter the business with a lower cost, thus more direct release and reflect the value of it.

Bank of communications through mobile, electronic deployment, changed the original process of processing credit cards, customers can directly in pad and other mobile devices input information, after the extraction of information directly into the banking system. In this way, not only reduce the possibility of privacy disclosure, but also improve the speed of the card, more conducive to bank follow-up services. and the traditional credit card application process, the first to fill out the paper documents, and then the information input system, to have a person to do the document OCR recognition, after the identification of proofreading after the manual processing. "It is most capable of bringing productivity changes to banks. Wu Yue further said, "from information input to the preservation of paper documents, and then to the subsequent cards, labor and other costs, can save more than 30 million yuan per year." ”

The mobile construction of enterprise is becoming more and more mature, and the movement has gone deep into every level of enterprise's business, and it is evolving into a productivity tool to enhance enterprise's business value in the mobile era. IDC2012 's latest research data show that boosting productivity and accelerating decision-making are just two of the most important drivers for companies to shift applications to mobile platforms.

Wu Yue believes that the changes brought about by the mobile interconnection to the consumers, the changes and impact on the enterprise will be changed in the next two or three years. In the current big situation, some enterprises can go against the trend, some enterprises are going to sink. "Today we see two types of enterprises, one is the absolute industry leader, continue to explore, there is a class is to seize the market reverse development opportunities." "The mobile internet is giving companies a chance to overtake in corners," said Wu. ”

Of course, too optimistic is not necessarily desirable. "Our thinking to carry on ' genetically modified ', but also can not go too far, otherwise there is no continuity, in fact, the enterprise information technology will not be successful." "Minsheng Securities Co., Ltd. Information technology director of the Yianyang 2013IT Value Summit sermon.