Mobile Internet is not equal to mobile + Internet

April 23, China Mobile chairman Wang Wang at the Beijing Guanghua School of Management for the "mobile communications and Value chain" speech click here to see the total number of users of the technology picture 6 million per month growth; Mobile communication internet trend is obvious, Mr Wang reminded mobile operators to become "pipeline" danger One of the 3G standards of TD-SCDMA in the domestic trial commercial, marking the arrival of the domestic 3G era. In the 3G era, China Mobile, the world's most valuable mobile operator, has also come to a historic crossroads. April 23, China Mobile chairman Wang Wang at the Beijing Guanghua School of Management, "mobile communications and value chain" speech, said that with the advent of the 3G era, mobile phone from the concept of communication has quietly become the concept of integration with the network, for this reason, Mr Wang in public for the first time clear stance,　　Mobile has been determined to increase the strength of the new strategy to enter the Internet, the creation of a new form of the Internet.　　Trial commercial results decided TD next step Strategy Beijing News: Mobile also undertook to use the third generation Mobile communication standard (3G) service during the 2008 Olympic Games, at present, TD in the domestic construction situation? Mr Wang: TD is a core intellectual property in China, last year we have in Beijing, Shanghai, Tianjin, Shenyang, Qinhuangdao, Guangzhou, Shenzhen, Xiamen, eight cities began to promote, now the network is basically built, optimized, in just more than 300 days time completed the same area of the GSM network more than 10-year base station construction volume combined. Trial business started on April 1.　　What's next, we need to see the results of the trial business. Beijing News: However, in the subsequent trial commercial process, but the TD Terminal one machine difficult to ask the question. TD Terminal not only purchase a small range, in the mobile business outside the other social channels to buy TD mobile phones.　　This to the TD business promotion caused a certain obstacle, how to solve? Mr Wang: Mobile at that time for TD Terminal bidding, is to ensure the mobile business hall in the sales demand. Mobile welcome social channels can join the ranks of mobile phone sales TD. Mobile in the first round of the TD phone bidding, access to Mii issued TD network card enterprises only a few.　　As more and more mobile phone manufacturers get TD mobile phone into the network license, the future consumers for TD terminals will have more choices. Beijing News: In February this year, China Mobile, one of the three carriers of the Mobile World Congress in Barcelona, was involved in the LTE (a new mobile technology) test plan, in which TDD's LTE test was mainly aimed at China's TD-SCDMA long-term Evolution technology, this 3G subsequent evolution technology is regarded as "quasi 4G" Technology。　　Does this mean that there is a long-term strategic goal for the TD business to move forward? Mr Wang: The next step for TD is to see the results of TD trial commercial, mobile will be published in the results of commercial trial, at the same time, mobile hired third-party monitoring agencies will also be published trial commercial situation. We're working on td-l.TE, the key is its bandwidth.　　It can be described, using this technology, the future of a mobile phone can pass 10 TV programs, we will soon have led test method. The restructuring of the telecommunications industry is sure to carry out the Beijing News: in addition to the speed of TD's promotion, the industry is concerned about the restructuring of the telecommunications industry.　　At present, regarding the restructuring of the telecommunications industry, does the Government have any action?　　Mr Wang: the restructuring of the telecommunications industry will certainly be carried out, this is the trend and trends in the telecom sector, the integration of better use of resources to bring benefits and value to consumers, we have not received documents, here first do not evaluate. Beijing News: Mobile (0941.HK) performance has been strong, last year net profit of 87.062 billion yuan, a surge of 31.9%, more than Unicom, Netcom and telecom three operators total profits.　　But in the face of telecom restructuring, TD commercial licensing, such as multiple pressures, mobile has the momentum of sustainable development? Mr Wang: There are now 390 million users in mobile, but there will certainly be a big increase in the number of users in the future, because the market is not saturated. Now mobile is still 6 million to 7 million per month to increase the number of users, in addition, because of the decline in mobile phone charges, resulting in increased user use, three years ago, the mobile MoU value (average per user monthly call time) is 200 minutes, now the MOU value is 480 minutes. Finally, the application of data Services is rising, before the phone, and then text messages, now a variety of data services, currently mobile voice business accounted for 25%, but also rising. We have nearly 400 million users, any new business as long as 10% of people use enough to produce a new industry.　　For example, download ringtones, now nearly 300 million users in use, income of more than 1 billion yuan, far more than the album Distribution and concert income; mobile phone newspaper MMS sent to users, the current user capacity of 30 million households, no newspaper magazine can reach this circulation. Beijing News: From the latest published quarterly business data, although mobile in the first quarter of the average monthly net gain of up to 7.6 million households, an increase of 33.9%, but the new users mainly rural users, and led to ARPU (per user average income) and per minute usage average income declined.　　Why move to develop rural market strategy? Mr Wang: The new user structure is not the same as it used to be, since there are more users from rural areas, because the number of mobile phone penetration in big cities is over 100%, but in rural area, there are only 19%, and more than 700 million people live in rural areas, so now the countryside is becoming a major market for　　In addition, now the mobile phone is getting cheaper, a large number of low-cost mobile phones to the market, in which case everyone can have mobile phones.　　Mobile Internet is not equal to mobile + Internet news: Recently, there have been reports that the Internet company that launched the mobile program will be listed in May, does this herald the establishment of the mobile Internet strategy? Mr Wang: moving mobile communications to the InternetAfter the combination, the range of mobile communication expands, this is a new trend that appears now.　　Since a lot of online content can now be directly used on the mobile phone's web browser to obtain, the original we use in Mobile communication WAP browser is increasingly passed, mobile communications operators have become a conduit of danger. To this end, Mobile has decided a new strategy, to move the flying letter business as the carrier, the construction of mobile communications and the Internet as one of the real and virtual combination of community, the creation of a new form of the Internet. However, mobile Internet is not equal to mobile + Internet, is not to say that the mobile phone as a terminal connected to the Internet is the mobile internet.　　We want to create new value, because the mobile phone users far more than the computer.　　Beijing News: Mobile want to use instant communication tools to fly into the Internet, people can not help but think of Tencent and MSN business model, mobile into the Internet field, will be copied now the internet company's business model? Wang: After entering the internet, the biggest challenge is the challenge of business model. From the business model, the telecommunications industry is to make use of billing, and its profit is based on the whole is built on using, as long as customers use our network, according to its use of time, communication distance, the way we use, we charge.　　But the internet is not the same, it is generally based on content, it uses the network is not money, but, internet companies to charge content is also very difficult, because it has no customer management, so at present mainly rely on advertising. Move into the Internet will not copy the Internet business model, for mobile Internet we can take the mode of advertising, but can not rely on advertising mode. We have a very strong user management system, through a strong user management system to create a more effective business model.