Mobile Internet-led Network Marketing

With the change and promotion of mobile Internet technology, the continuous maturation of business model and the decrease of apps development cost, mobile Internet marketing begins to play an important role throughout the whole network marketing, and many marketing means finally landed to mobile terminals to realize the brand communication and sales growth of enterprises.

In the area of E-commerce, this trend is still obvious, let's look at how a few of the total network marketing solution to the mobile Internet:

The first one to try was the 1th shop, headquartered in Shanghai, at the end of 2011, the company, which was positioned as the internet's first supermarket, tried to boost its sales performance and brand awareness by trying to launch a large-scale network marketing campaign, but this time it was not just a simple way to advertise the entire media as before, It starts with the application software development of mobile app, and carries out a revolutionary marketing campaign with two-dimensional code technology as the core. The marketing campaign has led to a significant increase in the number of two communication opportunities at store 1th and a rapid rise in performance, paving the very good valuation premium for Wal-Mart's acquisitions later.

The whole web marketing process driven by mobile Internet is the first to develop its own app application, with the data, the iOS system using Apple terminals and Android terminals are two major mainstream, both types of terminals include mobile phones and tablet computers, It's just that Android's performance on tablets is not very different from mobile phones. So app developed the iphone and ipad tablet computer, Android phones, after the development of the app system, put the app on the platform and the Apple App Store and Android store for download, while the download URL generated two-dimensional code and a short URL, this step is completed, The whole network marketing plan can begin.

Whether traditional media, internet media, mobile Internet applications to promote the use of marketing-independent app for the main goal, after all, marketing the most important task is to find the most concentrated people, the use of the longest carrier for publicity, no doubt the mobile phone and tablet computer terminal application has become the mainstream. Compared with the computer, real can achieve 24 hours of use, and online longer! In this way, whether for branding or merchandising, interacting with consumers in the form of apps becomes more efficient and low-cost. More importantly, through the app and mobile Internet, the whole network marketing itself monitoring and effectiveness evaluation is more feasible, especially for offline traditional media, in the app and two-dimensional Code of association form, the media effect can be downloaded through the app to effectively monitor, Two-dimensional code or another form of code can also get more users of the registration and product usage data, the data on the one hand for advertisers to provide a reference, on the other hand to make the traditional media is more valuable to be more realistic embodiment, rather than relying on the so-called "third party" Monitoring companies do not have access to more reliable data and strong persuasion, and this is also the media is willing to accept and promote, after all, in the rapid development of Internet media and mobile internet, traditional media has been unable to better attract advertisers, become a truly weak media, Technology like app and two-dimensional code will be a good opportunity for traditional media to get a second spring.

Imagine, when shop 1th or Jingdong mall through the subway or outdoor billboards through the app download or the form of two-dimensional code to produce more and more sales, they face the same as the Internet media on the fate of the cost of ascension, and outdoor media advertisers more diverse, The general contract time is shorter (many subway lines are now signing time to shorten to one week). If a billboard can bring 1 million of the sales, perhaps as advertisers, will be willing to pay double the cost of advertising next month to continue the rent it!

Whether advertisers or advertisers, have a strong will to promote the development of mobile Internet, relative to the use of traditional Internet and software, users are more willing to do more business on the mobile terminal, although now more focused on entertainment applications, but with the business and technology continued to develop and promote, The use of commercial applications in mobile Internet will be more common, then the mobile Internet as the basic point of the whole network of marketing will become the mainstream way.