Mobile Internet: Low threshold determines its entry into Enterprise core application

Mobile service from periphery to Enterprise core application

From a large industry perspective, more than 460 million users use the Internet mobile Terminal equipment, 120 million of mobile phone users use the Internet to complete a variety of business applications. In the early development process of mobile commerce, the business with short message as the cut-in point is developing rapidly. However, in the process of development, mixed feelings.

From a worry point of view, everyone in the mobile phone Green Alliance, hoping to avoid spam messages, from the Hi point of view, see more enterprises from the simple mass into the support of the business, Mobile has been from the peripheral application into the enterprise's core applications. Here you can share a typical application.

Recently, I have seen the case of Shenzhen Development Bank in the media. Shenzhen Development Bank network Business Bank customer marketing system, as if it has nothing to do with mobile, and we have no relationship. However, standing in the user's perspective, will find a good combination of points, its online banking has funds, electronic payments, electronic tickets, electronic matchmaking and other eight kinds of business, each business involved in the customer base is hundreds of thousands of or even greater.

From the perspective of banking business development to do two things: the integration of multiple business systems, cross-selling, so the fund through customers can become electronic tickets, electronic payment customers. On the other hand, each business to repeat consumption, because the bank each transaction may be only 0 service charge, we have to complete many times, such as 100 transactions a year, the profit is very good. How can cross-selling accomplish this interaction? Moving is the best way.

We have been advocating the principle of four identity unification. A mobile phone number can pinpoint everyone, and it's hard to see the feature of a mobile phone shared between husband and wife, between friends and brothers, which makes the media more and more accepted by the company, which is the bank.

Then look at the mainstream logistics industry, in all parts of the country are driving around, involving car owners, drivers, shippers, logistics and other scheduling. Now the equipment is well prepared, there are GPs, very clearly know the location of the car. Have you ever thought that if you don't know the traffic information, you know what the location is for? What can be done to help them if they can't get accurate information about local weather forecasts?

In fact, more logistics industry to the meteorological information, real-time road information in the integration, tell drivers, owners, shippers, so that will effectively provide cargo capacity, there is any way to provide such information release. This is what we do, whether based on SMS or WAP, the business model of the enterprise can be changed.

SMS allows online shop interaction more timely

In addition, in E-commerce, Ctrip, Alibaba, Taobao and other online trading shop, the interactive requirements are very timely, how to achieve? can only be mobile phone message. If the next order in Ctrip will immediately receive its reminders or information, more industry business began to use this to adjust. We signed XI ' an Yang Sen, Harbin Pharmaceutical Factory, Chongqing jialing and so on.

Xi ' An Yang Sen's Wireless member club, there are thousands of resident representatives nationwide, to cover hundreds of, thousands of pharmacies, pharmacies and hospitals in the domestic tens of thousands of institutions. There are many roles involved in each organization, but the release of our information is not communicated in time, the business impact is very large. Real-time information, competitor information, and product information are not operational if they are not reached at Headquarters. How do you help them? Implemented using computer networks and software systems.

The low threshold characteristic necessarily involves in the enterprise business

Mobile phone people do not need to do any education, no matter what kind of culture, age can be very convenient, do not need any education to master the full use of mobile phones. For example, you can see seventy or eighty-year-old people can send good text messages without teaching. This kind of convenience, low maintenance cost, do not need professional education services in the way will inevitably involve business.

such as in the automotive service 4S shop, restaurant, beauty salon, etc., there is no better media to choose from, the traditional large-scale activities or PR small enterprises are no way to implement, can only choose one possible way. The phone is very accurate to locate the person, so that the value of the message is highlighted.

Now not only small enterprises in the focus on mobile, now the world's top 500, the domestic 500 are in succession to establish a short Message Service center, SMS business platform, or WAP business platform to support their business. This is also my communication with the mobile Operators group Customer department.

Sub-health-related service industry walks ahead

From the data of the past few years, it is in the service industry, especially in relation to leisure or sub-health, that goes ahead. such as automotive services, beauty salons, education and training, real estate services, health products and other industries to develop very quickly. I understand early on they on the fast, the main reason is that customers are too large, are thousands of of thousands of customers, in addition, is the first marketing cost pressure to enter.

The market has changed since the second half of 06. such as car service, used to be 4S shop or repair station spontaneously using these things to find their own solution, now is the headquarters to help 4S shop to complete this choice. such as logistics in the Central Plains Logistics, Sinotrans logistics, Procter and Gamble logistics are concerned about this application.

(Excerpt from: September 25, 2007 media interview content)