Mobile Internet makes the world flat the Internet opportunities in China and America are big

The Silicon Valley news China market is becoming increasingly attractive to American technology companies. While no American internet company has really been successful in China so far, a new wave of US technology companies has arrived.

From the second half of last year to the first half of this year, it was almost the most concentrated time for emerging technology companies in China. This includes both social giants such as LinkedIn and mobile internet stars like Uber. In addition, the superstar technology company Tesla also officially started selling cars in China in the first half of this year.

In addition, AIRBNB, many neighboring countries (Duolingo) and other companies, although not officially announced into China, but in China's internet industry has been very active or achieved good results. Facebook also plans to open offices in China for sales services. Flipboard, who entered China at the end of 2011, recently announced a resumption of investment in the Chinese market and began recruiting in the country.

The biggest feature of this wave of American technology companies in China is that they are closely linked to the mobile internet. In the era of PC Internet, no American Internet company was successful in China, but in the mobile internet era, opportunity came again.

Mobile Internet opportunities and challenges coexist

Mary Meeker, the Internet queen, specifically listed China in her 2014 Internet report, Meeker the development of the Internet and its opportunities. From the mobile internet, China Mobile internet users accounted for 80% of the proportion of Internet users, the highest in the world's first.

Such a big market is China's biggest attraction to us mobile internet companies. These American companies themselves tend to move first, and now need to do "China first" at the same time.

In the age of PC Internet, localization is a word that American Internet company often mention, but in the mobile internet age, the localization of product is only very basic work. Behind product localization, it is more important to localize operations and services. This challenge has not changed because of the mobile internet.

For example, LinkedIn's products are fundamentally fit for everyone in the world, and only a few tweaks are needed for the Chinese market. But in operations and services, it needs to be very localized. So LinkedIn has carried out offline activities in China--leading the British influence, and has been trying to improve the speed of access for Chinese users.

Another example is the impression note (Evernote). With its strong brand capabilities, impression notes have entered China in 2012 years and have been well localized. While impression notes are not the leading market share, their performance in China is still remarkable as a US mobile internet company.

For American companies, the biggest change in the mobile internet era is the channel. Apple's app Store makes it easy for developers to distribute mobile apps to every market in the world, with more than 1 million users in China a week after many neighboring countries have launched English-language courses for Chinese users in their iOS apps.

But the spread of the domestic Android market has been a headache for many neighboring CEO Luis Lewis. Google Play is not working in mainland China, and China has a large number of Third-party app stores, and it is difficult for American companies to maintain multiple channels at the same time. And because it was too cumbersome, there was even a appinchina company that helped overseas companies upload apps to the country's big Android app stores.

Various companies have different strategies to enter the Chinese market

In the past, technology companies are often set up in China, but their products and services do not have special benefits to Chinese users. And this wave of mobile internet in China, most companies have found one or more users pain points.

For example, LinkedIn, which has nearly 300 million users worldwide before entering China, has a strong network effect on the Chinese market. LinkedIn also has a unique value for Chinese companies that want to recruit expatriates, or for overseas companies that want to recruit Chinese employees.

Ride Hoffman, the founder and chairman of the board, said in an interview with Tencent technology that the reason why LinkedIn got into the Chinese market so late was that it wanted to do other markets to pave the way for a better network effect in China. As Airbnb's investor, he says Airbnb is now in China because travel is a global thing and China has a large number of outbound users.

Airbnb CTO Nette Blachake also said to Tencent technology, their first step in China is to do a good job of outbound travel services. It also leverages its advantage over 600,000 spaces in 192 countries and regions around the world.

In addition, although ordinary users in mainland China can not normal access to Facebook, but as a global advertising platform, Facebook can find a large number of advertisers in China, such as gaming companies, foreign trade companies, popular tourist attractions. So Facebook's establishment of an office in mainland China has become a way of landing.

Chinese Internet companies enter the United States

As American internet companies enter the Chinese market, Chinese Internet companies are also actively laying out global markets, especially in the US.

A partner at a well-known US investment company told Tencent that while many American companies are ready for the Chinese market, a bigger trend now is for Chinese companies to seize the U.S. market. The way Chinese companies enter the United States includes investment, cooperation and even direct product launches.

From an investment perspective, the most obvious example is Tencent and Alibaba, which in recent years have invested in more than two companies in the United States. Tencent has invested in Fab, mobile gaming video recording company Kamcord and gaming companies, and Alibaba's investments in the US include logistics service companies ShopRunner and mobile social applications Tango.

At present, Chinese companies in the United States do not have a good case, the micro-letter has some U.S. partners, but currently only in the water test phase. But in products, China already has a number of internet companies have begun to penetrate the U.S. market.

State Digital (3G Portal parent) was listed in the United States last year, its 3G desktop products in the U.S. Android Market is very popular, the long-term ranking of the Google Play application rankings. And this year's U.S.-listed Cheetah movement also has a very popular application Cheetah Cleanup master (Clean Master) in the American market.