Mobile internet makes the world more interesting

Absrtact: Google now integrates offline positioning activities with online information China already has more than 300 million smartphone users, and at least 10% people are entering the mobile Internet, even with the greatest coincidence probability. Compared to traditional PC Internet, mobile internet

Google now integrates offline positioning activities with online information

China already has more than 300 million smartphone users, and even with the greatest coincidence probability, at least 10% people are entering the mobile Internet.

Compared with the traditional PC Internet, mobile Internet is the biggest difference between the word "mobile", and the information service provided by the mobile, but also because of human mobility infiltration into the real world, and the real society formed a stronger interaction.

For example, the public comments Mobile Client, you submit your location, access to the surrounding restaurant information and concessions, and then into the restaurant consumption. For example, the map of the gold, integrated a wealth of life information, want to cross the "clothing, food, housing, line", the line under the scene of the sudden demand for comprehensive coverage.

The public reviews mobile users have more than 54 million, and the gold map is 70 million, but they are still pediatrics compared to Google.

Google started with Android 4.1, online service "Google Now", it can fully understand your various habits and ongoing actions, and after the calculation to provide you with relevant information, and the most important thing is position Google Now default to get your location information, In contrast to the huge social data on maps and maps, you don't have to talk, and it knows you're fueling the car, eating or playing tennis, and serving you. Android is now the world's largest smartphone system, and Google needs to know the location and real-world behavior of 1 billion-magnitude users, perhaps not too late.

Yes, when ordinary smartphone users enjoy a convenient, free mobile service, the fact that their location information is inevitably passed through the wireless (air), is stored in the service provider's server, and there is constant matching and operation.

This is just the first step in lbs (location-based services), and the next thing is to make the world more interesting.

To better know the location of the user information, there is no real-world positioning data is far from enough, for this purpose a "position fence" technology was introduced. It's not complicated to say, it's a circle in a place where the user reacts and records when they walk in and out.

In the Geek Park offline activity, Liu, director of the Map Product division, described such scenarios and services. When the user is in and out of an area, according to his settings, can automatically get the fence to push the sale of discounts, preferential information, can also automatically trigger the user prefabricated information reminders. For example, you often go to the company to forget to drink water, you may want to set a water reminder, or the afternoon way flower shop to buy a bouquet of roses for his wife, also do not have to worry about this thing.

For the real business, the benefits are even more pronounced: it helps you count the store's traffic, the time everyone goes to the store, or even--track where the customer left off. For example, if you are a clothing store, a lot of people will go to an ice cream shop after you walk around, maybe you can consider how to work with the ice cream shop, improve your customers to the ice cream customer conversion rate, no harm to anyone, may also improve the user experience.

From this perspective, smartphones and lbs are making a wonderful transition for the entire real world: the real store can be viewed as a Web site, and in real life people's activities can be tracked (and served) into the Internet traffic; and jumping from one website to another on the internet doesn't seem to be much different.

The traditional location of the business, generally have a saying that "street Wang shop", that is, to find a large flow of places. But when everything is Internet, it can only be a dimension, you also have to consider the main side of the flow (traffic entry) attributes, as well as it to your shop "flow conversion rate", university campuses and supermarkets two different entrances; of course, if possible, you can look for more detailed careers in people around a particular area, Habits, consumption patterns and even cultural differences, anyway, when the LBS connection with people, but also with the online information integration of these people, their various behaviors you can understand.

Changing the way businesses locate and attract customers is just one example of how lbs subverts the real world, and the deeper reality of social internet change is slowly taking place.

Following the discovery of the Americas in the history of the world, new mass migration has begun, except that it is migrated from one region to the next, not from another. Of course, if you think these are scary, you can say no to many Britons in the 16th century.