Mobile Internet Marketing Springtime

As the fifth technology development cycle following mainframes, small machines, personal computers and desktop Internet, the mobile Internet is running into a new era. By the end of April 2011, China's mobile internet users reached 303 million.　　In Beijing, Shanghai, Guangzhou and other regions, especially with the iphone, the gradual popularity of Android phones, in the mobile internet has been the formation of information-dependent netizens, college education accounted for 48.5%, married netizens accounted for 32%, mobile internet users have been a strong consumer power in the mainstream crowd. It is predicted that in the global market, mobile advertising market size has reached 2.7 billion U.S. dollars, the market is expected to increase to 24 billion U.S. dollars in 2015, nearly 9 times times the growth of space.　　China Mobile internet advertising market, according to the 3G Portal survey found that the market is a 100% annual growth rate of rapid expansion. With innovative companies such as Google and Apple aggressively moving into mobile marketing and advertising, a number of big brands have shifted to mobile channels to communicate with consumers.　　Boeing, BMW, Coca-Cola, Kraft, Lufthansa, Procter and Gamble and Unilever are typical representatives, using mobile marketing to achieve significant results and mobile marketing as a regular budget. Mobile terminals represented by mobile phones have the innate mobility and personal attributes, the social, real-time, location three elements through, become a precise marketing platform. Internet service providers to the user's location information, models, time information based on the combination of user personal habits of information, to reproduce user status, analysis of user needs, can provide enterprises with a clear outline of the consumer sketch portrait, to find interactive, accurate marketing key.