Mobile Internet Marketing Summit: cross-border integration open win

News and Information January 21, 2013, by CCTV Advertising Management Center, CCTV (CNTV) jointly sponsored the ' Cross-border Integration and open win ' mobile internet Marketing Summit in the MUI-Ya Center multi-function Hall successfully convened. The summit revolves around the development of mobile Internet and the marketing opportunities brought by mobile Internet.

Haiming, deputy director of CCTV's advertising operations and Management Center, presented the opening words for the summit, expressing CCTV's understanding of the mobile Internet and its plans to embrace mobile internet as the country's largest media organization. Hu, an associate professor at the School of Journalism and Communication at Peking University, made an opening speech, deeply analyzing the current development trend of mobile Internet and the profound changes it brings. Dcci, founder and general manager of the Internet Data Center, Yanping explained the changes in user habits and the impact on marketing in mobile internet scenarios. Li Bin, director of China Central Television Development Research Center, industry and New Media Research department, has issued a television program full media production process advocacy, calls for television and other media network, social and mobile development. CCTV mobile development director Yu and CCTV advertising director Wanhong, respectively, described CCTV in the field of mobile Internet product layout and marketing planning. From the perspectives of academic, data analysis, new and old media development and marketing solutions, this paper analyzes and expounds the development status and future trend of mobile Internet.

Summit set off the first small climax, from the CCTV interactive project launch ceremony-CCTV Advertising Management Center deputy Director Haiming and CCTV deputy general manager Xia Xiaohui launched the CCTV Interactive product project. In the user at the same time using multiple screens to become a trend today, CCTV through the creation of mobile products to open the way through the user and television, network media interaction between the link between the mobile cross-screen products also become a CCTV media strategy is an important link.

Subsequently, Google Greater China Strategic Cooperation Department of the general manager of the industry leader to share with guests on how to achieve the mobile internet based on the multi-terminal integrated marketing, in the context of multiple screens of information, how to integrate product content, effective marketing will become the strategic focus of the future. Mastering the media from the inception of the focus on the brand advertising mobile marketing, general manager Jiang said, master the media to win the technology, has been committed to innovative advertising display form, through the technology of mobile Internet advertising towards a more perfect state of development, to help advertisers in the mobile Internet to achieve the differentiated value of marketing.

Cool Cloud TV founder Li Peng used a case to describe the current world-wide television and mobile phone dual-screen interactive technology product development, dual-screen interaction between the user and TV content of the information flow, interactive flow and commodity flow real-time interaction, as well as the resulting new marketing opportunities and forms.

The summit was successfully concluded in the warm atmosphere of the round-table discussions, Nova Yadi President Heng Xiao Yang, Chuan Yang Vice President Wang Yuerong, Seconds CTO Wu Minghui, CSM Deputy general manager Sho Jianbing, point le CEO Li Yu in the Host Association letter CEO Qinwen LED, in-depth discussion of the mobile Internet to bring the marketing value of the enterprise, the effect of measurement, etc. Inspired a lot.

CCTV Advertising Management Center Haiming Deputy Director, deputy general manager of CCTV Xia Xiaohui, as well as from Huiyuan, Yili, Master Kang, Haier, patriots and other 150-odd business representatives attended the summit, with from Google, DCCI, Chuan Yang, second hand and other advertising industry marketing experts together, Discuss the way of China Mobile internet marketing together. Sina, Sohu, NetEase, advertising grand, successful marketing, advertisers, modern advertising and so on more than 20 portals and professional marketing media tongren all the scene, together witnessed this moment.