Mobile Internet: Mobile Creative New Marketing

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The development of mobile Internet has grown into a new growth point for my economy, and the rapid growth of intelligent terminals has increased the proportion of mobile marketing. Mobile marketing, which accounts for 11% of the mobile-Internet industry in the second quarter of 2012, is still climbing, according to Iris data analysis. What makes mobile marketing a bigger part of the business? What is the business ratio falling? What do we need to do to make mobile marketing in the mobile internet age? Let's take a step-by-step insight into mobile marketing.

Mobile value-added services cannot withstand new things

In the 3G network has not yet become popular, intelligent mobile terminals have not been like now "unscrupulous" occupation of the entire communications terminal market, at that time, mobile value-added subdivision of the field of more than 67%. With the continuous popularization, new mobile Internet applications and services have emerged, including mobile shopping, mobile games, mobile marketing, mobile search and other services, resulting in a decline in mobile value-added. This is the good news that the mobile internet has added new elements that will have a stronger vitality.

Mobile New Marketing

With the further development of mobile Internet, mobile marketing is more and more popular among advertisers. Because for mobile marketing, a mobile phone only represents an audience, this unique feature, so that mobile advertising positioning accurate to the individual, service fine to the location. Then through the advertising database, user behavior analysis, data mining and other collaborative work, will be more than the Internet advertising the value of marketing.

1. Mobile Search

Enterprises may slowly fade away from the traditional PC-side search engine marketing, pay more attention to mobile search engine advertising sales. Because, with the increasing number of mobile internet users, mobile Internet coverage and influence will be more far-reaching than the traditional internet, mobile marketing can be more accurate positioning marketing customer groups.

Mobile search engine as a very important portal on the mobile Internet, it will be like the traditional search engine, with the regular rankings, pay rankings, which makes the company feel that mobile search advertising is particularly important. If your mobile search engine ranking is not on the first page, then you have two ways to get marketing on the mobile search side. First, do the mobile end of the SEO rankings, let the relevant keywords rank up to the first; second, the purchase of mobile search ads, when users search for specific words, can be found in the home page to show the relevant contact, links and store map, you can also according to your needs, specify a specific group of people or regions to display your information.

2. Mobile Advertising

The traditional advertisement basically is unifies each website to carry on, but the mobile advertisement puts the form to be richer. Can be displayed on the Web site, but also in the app Store to do application promotion, more can be in the app with banner and other ads can be displayed, it has a fast propagation, coverage, low cost characteristics.

3. Brand App

App apps are a big feature of mobile internet terminals, and app usage is very tight at mobile internet terminals. So, whether you are a game operator, a mall site, or a life service provider is developing its own brand of app services, we are now very rich in apps on our phones. and brand app development and application promotion, can let people actively use and get involved in mobile interactive marketing, so that marketing more initiative.

4. Creative Marketing.

LBS (location-based Services) is becoming more and more famous in the mobile Internet, location service is a very creative service, can truly achieve accurate marketing. For example, I need to buy flowers, search the mobile client, and then show the surrounding florist, through the comparison to make a choice, and automatically get my current harvest address, confirmed after the mobile payment, and then flower Shop can be completed in a short period of time distribution. This is a complete shopping delivery process, and if you want your store to show up in search results, it is likely that you will need to buy the advertised ads, or you can make a single contribution.

The development of mobile Internet has become the carrier of new marketing information dissemination, which brings a good opportunity for enterprises. Facing the huge mobile user group, we should grasp the opportunity, keep pace with the development of mobile Internet, change the former marketing strategy, innovate the marketing mode, and walk in the front of the Solomo era.

This article in the Ming Century first, http://www.666180.com/news/2013/0513/96.html reproduced please specify the discrepancy, thank you for your cooperation!