Mobile Internet needs to add fresh blood

The establishment of ecological relations means a win, not a 0 and a game. The basis of unity should be sought in the ecological nature. In accordance with the principles of eco-collaboration, developers form alliances, first of all to facilitate the developer and stakeholders strategic level of collaboration. Others are routine, trivial things.

In the application of the King's mobile internet, developers play a very important role, they are the main force of the app. However, the developer is the whole industry chain of vulnerable groups. According to the relevant people introduced, the current mobile phone application developers have reached 1 million, but only 13.7% of the real profits. Among the many developers, earning 10,000 of the development costs of 34.7%, 10,000 to 50,000 only about 15.3% per cent. Developers to self-improvement, on the need for their own alliances.

Developer is an important part of mobile internet business Ecology. The ecosystem is made up of manufacturers, operators, Internet service providers, developers and users alike. Said mobile internet Demand Developer Alliance, not to say that developers should hold the group against other subjects, on the contrary, is to find in the entire ecology of my position, in the maintenance of their own interests at the same time straighten out the relationship with other subjects, after a total win to complete their own interests.

First, from the "Mobile Application Development alliance" to see the experience of history

The Alliance for Mobile Internet developers has long been there, but the operation is not ideal. We should start with historical experience and experience.

In 2010, the two Mobile Applications Development Alliance, Jil and WAC, were pushed by telecom operators and handset manufacturers to try to challenge Apple and Google's dominance in application development.

WAC (Wholesale Applications Community, a large-scale application consortium) is an alliance of 24 operators and handset manufacturers, with members reaching 68 companies, including At&t, China Mobile, NTT DoCoMo, Spain telecom and Vodafone and other Big Macs, and the LG Electronics, Samsung and other support, the entire alliance of operators to cover up the global 3 billion of users. JIL (joint Innovation Lab, combined with innovation Labs) is also a consortium of developers formed by telecom operators, including Vodafone, Verizon Wireless, SoftBank and so on.

Telecom operators support the Application Development Alliance, have their own interests to ponder, they do not want to be subject to Apple, Google and other one or two IT companies, want to adhere to the mobile phone and its operating system open and diversified. To this end, the Mobile Application Development Alliance has taken four initiatives to absorb developers:

First, the commitment of the Mobile Application Development Consortium to developers is "one compilation, running around." Allows developers to write a program and operate on multiple operating systems and sell on multiple sales platforms to assist application developers in publishing applications to a number of carriers. This is clearly targeted at Apple and Google. This should be absorptive for small developers, who are too expensive to develop multiple versions of applications for different app stores, sometimes reaching 50,000 dollars.

Second, the development of the alliance to seize the competitor's central technology for the article, specially designed some technical platform for developers to shorten the development cycle, reduce development costs. Widgets are the mobile middleware systems on which Apple's App Store is used as an application platform. The Alliance provides the Jil Software Development Kit JIL Development Kit, which enables developers to write widget programs based on Html+javascript-class Ajax technology, allowing developers to procure their applications in a variety of devices.

Third, telecom operators have also opened up their telecoms pipeline resources in order to recapture the developers from the IT vendors. For example, some telecom operators have opened up a common network application programming Interface (API) for developers, allowing Third-party developers to invoke functions that previously applied to operators, such as application billing, value-added information, and mobile advertising campaigns.

Four, some operators also tailor-made for developers platform, for developers directly set up to the consumer and enterprise application channels. For example, companies such as Ericsson, Huawei and Telefónica have also launched a cloud-based App store to help developers launch apps that are not controlled by Apple's App store.

3 billion users, coupled with advanced technology platform, application platform, it seems that the strength has been unstoppable. Looks like the developer must have liked it?

But the truth is, the drama is sung from the beginning to the end, only missing a protagonist: the developer.

The Mobile Application Development Alliance was announced at the Moving World Congress, and it was the application developer who was absent from the conference. Developers suspect the alliance as a "talking shop" set up by telecoms operators (talking shop).

Pitt Westbacka (Peter Vesterbacka) is a Finnish developer, and his words represent what the developers think: "It's a good thing if we can bring about change, so why not." In the past few years, operators have launched a variety of programs, but none has been able to gain a foothold in the market. ”

On this matter, as analyst Adam Richie Adam Leach, it is "a daunting task" for operators to establish an ecological environment suitable for the application of developers. Apple and Google have established their own application ecosystem, with my application developers project.

What kind of alliances do developers really need? From the experience of the Mobile Application Development Consortium, you can see:

First, the development of the Alliance if established in the fierce exclusivity, it is difficult to truly represent the interests of developers. As far as developers are concerned, there is no problem with the specification and proposition of the Mobile Application Development Alliance, and the problem is that developers are in the interests of Apple and Google. These developers in this relationship do not feel complete and comfortable, but they have achieved the survival of the application of a pooled network effect. For example, Apple's vast number of users have made the App Store's cumulative download more than 25 billion opportunities, which developers need. Telecom operators do not straighten out the relationship with Apple, Google and other Internet service providers, the use of fragmented industrial ecology, so that developers choose one, the results can only backfire.

Secondly, in addition to the existing ecological environment, we cannot alter the factual norms. Apple's App Store and Google apps have made up the fact that the Internet has been moving 1.0 times. In history, the fact that the norm once constituted, even if the normative organization to make statutory norms, often compelled. The Mobile Application Development Alliance has established the norms of objectivity and impartiality, but it lacks market foundation, lack to change Apple, Google's dominant position. What's more, operators do this only because they are dissatisfied with the market first. This gives a discount to the objectivity of the norm. As long as one method can break through, this is the technical jump (for example, from 1.0 to 2.0) to form a new specification. Apple, Google's dominant position is not a breakthrough, but demand another strength.