Mobile Internet New Wave SME borrow big Data cloud computing nuggets

June 6, in the global business financial Media "Fortune" magazine hosted the "Fortune" global Forum, the Internet, mobile Internet, large data, cloud computing as the representative of the new economic forces, the participants of the strong attention, known as the "Next wave of High-tech" core.

Baidu as a tightly coupled with the traditional economy of the Internet enterprises, whether through search marketing to help SMEs innovate business model, to obtain orders, or annual nationwide launch of the "marketing China" landing activities, and the Ministry of Industry and the joint launch of "Xiang Plan" and initiatives, Not only to help local small and medium-sized enterprises to better use the Internet, the new Economic productivity tool, locked in the present, more actively launched the "wireless promotion" of the integrated search and promotion system, so that enterprises win the future.

The new economy engine of Xiang plan

"Fortune" Global forum, from China's financial, academic experts have suggested that the Chinese economy is entering a "storage area" after maintaining a growth momentum of more than 10 years, and that the Internet, mobile technology, IoT, large data, cloud computing and other emerging technologies, and the traditional economy is tightly "bundled", For Chinese enterprises to provide a new growth engine.

Take Baidu as an example, in order to help small and medium-sized enterprises to achieve business innovation and growth, Baidu Joint Ministry of Small and Medium enterprises, information Promotion Division launched the "Xiang Plan", in the "Twelve-Five" period, Baidu will invest 3 billion yuan to assist 2 million small and medium-sized enterprises. Last year, the Sichuan Provincial Commission on the letter with Baidu in Chengdu formally signed a strategic cooperation agreement, Baidu will invest more than 100 million yuan to help Sichuan enterprises to build a new network marketing model. Specifically including the focus on supporting 500 of the key enterprises with industry-driven effect each year, preferential support for 2,500 key enterprises to participate in Baidu Network marketing projects, and free to provide them with a value of 3000 of corporate web sites and so on.

Since the implementation of the "Xiang Project", it has covered most cities and regions in the country. Search marketing Training, promotional resources and other support, not only broaden the vision of SMEs, but also achieved obvious results. The data shows that the enterprises participating in "Xiang Plan", the average cost of management savings of 27%, production efficiency on average increased by 19%, enterprise order response rate increased by an average of 20%, most of the market sales have achieved breakthrough growth.

"Xiang Plan" has become the "core" of each regional economy to promote the growth, innovation and transformation of enterprises, and also plays a central role in promoting China's economic growth. In the ongoing marketing China campaign in 2013, Baidu and the mainstream association of various industries to increase cooperation, and set up a "e-union-Industry Enterprise Information Service Alliance", through the association to further accelerate the transition to the new economy, to data reporting, marketing experts resources input, landing activities and other forms, promote the promotion of SME informatization level. It is reported that this year's activities lasted 2 months, covering more than 250 cities nationwide, more than 300 activities offline, beneficiary enterprises more than 200,000, will establish a key enterprise model 5,000.

Precision Marketing

Baidu to promote the development of a magic weapon

Nowadays, the domestic small and medium-sized enterprises are faced with the shortage of marketing budget, fierce marketing competition, difficult to grasp the target customers ' movement, and the lack of professional marketing team, and Baidu promotion can be a good solution for the SMEs in the market development period. Chengdu Foreman stronghold Decoration Engineering Co., Ltd. is the beneficiary of Baidu promotion.

has set up 12 years of foreman stronghold Decoration Engineering Co., Ltd. is a national engineering and design grade B qualification of decoration enterprises, but also the provincial Decoration Association member units, the company subordinates also have real estate, catering and other enterprises. As a professional package decoration company, Foreman stronghold Company's advantage is cost-effective. However, Chengdu has been the decoration market competition is very fierce, simple spell price, sacrificing their own profits, and can not bring many customers. How can we attract more customers? The company's top brass has been thinking about the problem.

Hope to find a new way of marketing, not only to bring new direct customers to the company, the cost can not be too high, input and output than in the company can bear the range.

Accidental opportunity, Baidu staff opened the door of the company, after listening to the detailed explanation of Baidu professionals, the company's top consensus that should try Baidu to promote this new network marketing methods. Soon the effect will appear. "A large number of potential customers through Baidu to promote search to find us, to solve the needs of customers at the same time, for the company to bring profits." At present, the company's 50% performance profits from Baidu search promotion, Baidu to help small and medium-sized enterprises to achieve the promise of glory and dreams. "Talking about the cooperation with Baidu, foreman headquarters decoration company related to the responsible person feeling a lot, and Baidu to promote the return rate of investment is very satisfied." In just a few years, the foreman headquarters decoration has developed into one of the most well-known decoration companies in Chengdu, and last year won the "2012 National excellent Interior decoration enterprises."

As we all know, the basic principle of Baidu promotion is to the enterprise's business promotion information and target users search keywords for accurate matching, so that enterprise promotion information only in the search for the information in front of users, the user clicks interested in the promotion link to visit the corporate Web site, enterprises to obtain potential customers and business opportunities. Because the user searches the keyword itself to represent its real demand, therefore said that the Baidu promotion is the potential user "delivers" the enterprise doorway. Moreover, through the search engine for enterprise information display is not charged, only the potential users to pay when the effective clicks, which is very much in line with the small and medium-sized enterprises pay attention to the demand for marketing investment returns.

In the face of Baidu to promote the company to bring the rolling customers, the person in charge said: "Network marketing is the current situation of the necessary marketing means, Baidu to promote the importance of enterprises is self-evident." According to the introduction, the foreman headquarters in the promotion above the use of Search and Network Alliance, and constantly innovate to try various ways to promote evaluation.

To date, the foreman home decoration Company to promote the use of Baidu has nearly 2 years of time, tasted the magic effect of Baidu's promotion, the enterprise responsible for the biggest feeling is: "Search to promote customers and enterprises closely linked to the effective communication between the two strong bridge." According to its disclosure, the future will also increase cooperation with Baidu.

Wireless promotion to win the future

Now, the Internet, as the engine of traditional economy, has gained the recognition of real economy. But the booming mobile internet has opened a new window for the enterprise to change the business model and seek innovative growth. Wireless internet has the advantage of being at any time, anywhere, accurate lock the user and so on, its commercial value even will surpass the Internet, once with the business Union, will explode the huge economic energy.

In the scene, around the social media, mobile internet to the traditional economy brought about by the innovative driving topics, many enterprises are also interested. However, because the wireless internet business model is not clear, many companies are still on the sidelines. In this respect, Baidu also timely launched the integration of PC-side + wireless full flow promotion products, to help 600,000 of the promotion of corporate customers, to share the value of wireless search promotion.

CNNIC The latest data show that 2012, China's mobile phone users in the scale of 420 million, nearly 80% Internet users at least once a day, which mobile search applications ranked second, Baidu in the mobile search market accounted for 68% of the share, the preferred rate of 88.5%. Baidu Content Data analysis pointed out that the mobile search click cost than the PC to reduce the 40%, users can call directly after the consultation, purchase, app download, more can get through the value chain, break through the "last kilometer."

Adapt to the development of mobile Internet, Baidu launched an integrated search promotion system to bring multiple benefits to enterprises, reducing the past, both PC-side and mobile-side dual-line operation costs, a set of materials, multiple-screen delivery, truly unified management, double income. In addition, Baidu also uses more means for enterprise customers to introduce high value flow, and integration of mobile business Bridge online consultation, direct dial telephone, APP promotion, etc. to help enterprises to achieve faster transactions, improve sales.

Relevant experts said, in the next five years, mobile internet construction of mobile economy will erupt, the technology such as mobility, will restructure the traditional economic ecology, to inject new vitality to enterprises. The "Double Helix" system formed by internet and mobile Internet will activate various industries and enterprises in the economy and push the Chinese economy to a new level.

(Responsible editor: The good of the Legacy)