Mobile Internet "Next 5 billion" five major areas can be nuggets

"Next 5 billion", this is the author circle of Friends in the last two days the highest frequency of words, and this topic, from May 5-6th, held the "2014 Global Mobile Internet Conference (gmic)."

How to earn a 5 billion yuan income, how to become the next 5 billion yuan company-Mobile internet has been locked in the next 10 years potential 5 billion users.

At present, the total number of mobile internet users worldwide has exceeded 1 billion, mobile internet has changed the lives of 1 billion people. But 5 billion people have not been changed by the mobile Internet. Gmic, the CEO of the Great Wall, said the mobile future is moving "next 5 billion".

In China, the first quarter of this year mobile internet users have reached 837 million, mobile end of the internet more than twice times the PC side, can be said to be a well-deserved mobile internet power.

Hequan, academician of the Chinese Academy of Engineering, said the 81% increase in mobile internet traffic from 2012 to 2013 meant a burst of growth in the mobile internet. With the popularization of 4G network, mobile Internet applications and services will be more extensive.

Some people in the industry to 21st Century network said that smart hardware, mobile operators, location services, mobile games, mobile search has become the five hot applications mobile internet, and "next 5 billion" may be from the five major areas of production.

Smart Hardware

"Mobile Internet" the next 5 billion "new opportunities will be generated in connection with things and wearable devices combined with smart hardware." Huawei Glory Business Division president Liujiang said.

This January, Google bought smart home company Nest, and in March to release the wearable equipment platform Android Wear;3 month, Facebook invested heavily in virtual reality vendors Oculus;4 month, Apple's external display of car system CarPlay ... With international giants rushing in, smart hardware has become one of the hottest areas of mobile internet.

And one of the biggest bright spots of the global mobile Internet Conference is the beauty robot brought by Ishiguro, director of the Institute of Intelligent Robot, Osaka University. The long haired beauty robot in black lace not only completes nods, blinks, smiles, but also makes simple conversations with people.

This humanoid robot, Ishiguro says, may be replacing mobile phones in the future because older people and children do not use mobile phones, but they can use such intelligent terminals through imagination.

Chi Long, CEO of Robo Garage Company in Japan, also believes that intelligent robots will become the next killer hardware product, not smart glasses or watches now. In the next 10 years, robots will appear in consumers ' pockets, becoming the biggest innovation after the iphone.

The domestic internet giant is also lonely, have recently launched a smart hardware products, such as: Tencent in the "2014 Global Mobile Internet Conference" released the first car networking hardware Products "road treasure box"; This April, Baidu also launched the car networking hardware products Carnet, after also launched a Baidu shadow stick, Small WiFi and sports bracelet products; Alibaba also announced the launch of the smart router at the end of May-the magic barrel of the sky.

Some insiders believe that at present, the domestic giant in the mobile internet layout has been basically completed, but in the intelligent hardware is still in the initial stage, so, along with the large data and cloud service value of the gradual embodiment of the value of hardware products will be further reflected.

Mobile Electric Business

According to Iris Statistics, 2013 China's third party mobile payment market volume of 1,219,740,000,000, year-on-year growth of 707%, and 2014 This market size will increase by 141.1%.

Tan Ren Information Chairman, E-commerce expert Tan Ren said that in the past two years, mobile phone consumption and payment has been a burst of growth, mobile electricity dealers have become the competition and exerting force of the new battlefield. 2013, the annual growth rate of mobile sales is generally more than 200%, online mobile payment growth of 212%, the year has reached 10 trillion.

Public comment Network Director Longwin pointed out that in the first quarter of this year, the public comments on the mobile phone side of the volume has exceeded the total browse volume of 80%, that is, from the PC side of the browse volume of less than 20%.

Longwin also said that the 4G network of large-scale commercial and mobile payment method of gradual improvement, will bring more power to mobile power. And the biggest competitive advantage of mobile power is to highlight the location service at this time.

Tan Ren said in the past, the main information aggregation in the PC end, you can use a lot of portals, such as search access, social access, URL directory entry, and today, in fact, gradually differentiated into a lot of friends circle or a lot of relationship circle, will bring a lot of recommendations, bring a lot of entrance.

Tan Ren also pointed out that the mobile electric business has become the transformation direction of traditional electric dealers, at the same time, the characteristics of the fan economy will completely break the past network transactions concentrated in a few large platforms, the market will appear further differentiation.

Location Service

As the saying goes, "access to the World", LBS (location-based services) is to achieve online mobile internet and offline traditional business world "through" the interface, so inevitably become "military strategists must contend" of the land.

Wang Hongdong, an AI analyst, says Location-based services are both a basic service for mobile Internet and a strategic peak. According to statistics, nearly 70% of the application and lbs-related, lbs has become the mobile Internet application standard function.

Some insiders pointed out that the early application of lbs to check-in services for the public well-known, nearly two years, with mobile intelligent terminals, 3G network popularization, LBS application development enthusiasm into the heyday of the period. In the domestic Internet and mobile Internet field, the use of digital map content, navigation and location services is more and more, all over the industry production, life services, social networks and other fields.

In the current global mobile Internet Conference of the Gold LBS application Contest, the vice president of the XI Army said, "around the gold lbs open platform is the formation of China's largest lbs ecological circle, currently involved in games, tourism, social, life services and other fields."

It is understood that the gold lbs open platform currently has a "billion-level" of its own geographical data, but also the only place to provide a platform-wide API location service provider.

and 58 City CEO Yiu Jingbo said in an interview, the future of mobile Internet, the development of a faster local life services and E-commerce areas, especially based on lbs local life services, may be in the next ten years, from the current account is very small, to occupy a large proportion.

Analysys Mobile Internet Analyst Jung finally pointed out that the mobile internet age position has become one of the key attributes of users, and location-based marketing, location-based Life service class O2O will also become a potential market for future development, the value of LBS open platform increasingly prominent.

Mobile games

The "Next 5 billion" potential Internet users will become a huge driver and opportunity for the development of mobile games. Data show that the 2012 global game users around 500 million, 2013 to 1 billion people, is expected to be more than 1.5 billion in 2014; Global mobile game Revenue 2012 is 9 billion dollars, 2013 is 19 billion U.S. dollars, is expected to 2014 is 26 billion dollars, It will reach 60 billion dollars by 2017.

"China's mobile gaming market will reach 25 billion-26 billion yuan this year, 3 years will exceed the size of the end of the tour, Palm Technology [-4.57% Funds Research report] joint CEO Hu revealed that the current hand tour market hot money, the market has the strength of about 20 publishers, hand tour platform about 10, and hand Tour development team in 2000-5000.

The perfect world as one of the traditional end-travel giants, has already begun to exert hand-travel market. H., CEO of the Perfect World, said that in the face of the "next 5 billion" market, the perfect world will continue to be in the mobile gaming field layout, this layout includes self-development and investment simultaneously. Adhering to the research is because the perfect world of fine, and Pwin and other global investment strategy is the next generation of Internet entertainment characteristics decided.

The perfect world CBO Xu contend revealed that up to now, the company has in Europe and America, Japan and South Korea and many other regions for mobile internet has made a number of investments. Pwin plans to start from July 24, 2013, has been in the mobile gaming sector has invested 21 enterprises, agents 16 products.

CMGE China Tour CEO Xiaojian said, "China's hand tour growth of about 200%, China will become the world's largest market in 2 years."

Mobile search

Although Baidu still occupies the location of mobile search boss, but it is bat (Baidu, Alibaba, Tencent) scramble for the most intense battlefield, and behind is to make countless enterprises coveted hundreds of billions of profits.

According to the data, the mobile internet market is expected to be close to 500 billion yuan by 2017, with mobile search occupying a large proportion and increasing significantly each year. According to Juniper Research, a market researcher, the global advertising spending on mobile search services is expected to reach $16.8 billion trillion by 2018, compared with $6.4 billion in 2013.

And in this global mobile Internet conference, UC excellent as chairman and CEO Yu announced High-profile, its mobile search business God Horse Month active users have exceeded 100 million people, in the domestic mobile search market penetration rate of 20% users. Yu also blamed, Baidu recently to UC God horse search and UC Browser "shielding."

Despite doubts about the data released by Yu, the traditional PC landscape is changing from the side of the mobile internet era.

Therefore, there is an analysis of the industry, whether it is integrated with Tencent search Sogou, or just released mobile end browser 360 search, as well as the back of Ali's UC God horse search, are ready to compete for this "fat" from Baidu mouth. The future of mobile search will be more competitive than PC search, and the scope of the war will not be limited to the search box.

(Responsible editor: Meng)