Mobile Internet O2O: Or will enter the explosion phase VC accelerated overall layout

Will the future of mobile O2O be tun?

2012 is a tough battle for the global economy. The Sino-Stock affair is cold, the agreement control policy regulation direction is unclear ... The once-popular internet investment boom cooled quickly. Although the global economy continues to be in the doldrums, the mobile internet market is the scenery alone, and the O2O of mobile electric business has never stopped.

O2O mode: The effect of market scale

O2O is Online2offline, the offline business opportunity and the Internet together, let the Internet become the front of the offline transaction, through the Internet aggregation line (especially local merchants) idle resources, consumers online screening and pay, and then offline consumption.

Tracing the O2O pattern of China, the early O2O only focused on the transmission of information flow, while the flow of funds and services was realized offline. Ctrip can be said to be China's earliest O2O mode; After that, such as the public comments network is also the early practitioners of the concept of O2O, until the appearance of the group buying mode, it will flow of information and capital flows through the online implementation, business flow and service flow is realized under the line, marking the Chinese O2O another new stage, But group buying is only the smallest microcosm of China's O2O market, and its development is not satisfactory in China.

Because the O2O technical threshold is not high, the profit model is also more clear, therefore has attracted many entrepreneurs to enter, each kind of application has sprung up to emerge.

Data show that 2010-2011 November, a total of 64 O2O enterprises to obtain the favor of venture capital, 2011 years ago 11 months, in the O2O market investment amount of nearly 7 billion yuan. In addition, 2011 China O2O Market size of 56.23 billion yuan, is expected to reach 98.68 billion yuan in 2012, growth rate of 75.5%.

Wan Haoki, a partner of Jingwei Ventures, once said that the market is likely to become a public company, even if you only have 1% of the market, or even 1 per thousand, under O2O's huge market size. So, in front of huge cakes, internet bosses are trying to get a piece of the pie.

March 2011, Tencent QQ Food officially on line, the model and the public comment network similar, and in May this year, the Android version and iOS version, officially into the mobile O2O field; NetEase also did not idle, 2011, NetEase first coupon platform Products happy benefits of the Web version, The Android version and the iOS version are synchronized online, which marks the official O2O of NetEase wading industry; in March 2012, Baidu joined the world famous Investment agency to create a new version of the official online, and in June synchronized online Android version and iOS version, This is the second time after 2011 Baidu Layout Mobile O2O market, at the same time, Philharmonic live obtains IDG and qiming two more than 50 million dollars of investment.

Look at the big boys. O2O Market strategic layout is not difficult to see: from the PC-side O2O region, and then to the mobile O2O market expansion. Visible, mobile O2O market is gradually being the "phase" of the internet big guys.

In addition to the coveted mobile O2O market, a number of emerging enterprises have emerged, and have been favored by investment institutions.

Easy to use car network as a domestic mobile O2O pioneer in August 2010, on the basis of mobile Internet technology to provide vehicle service platform, and get the morning hing venture investment Tens dollars; The project pudding was founded in November 2010, focus on mobile O2O field, to provide users with mobile electronic coupon business , and in October the next year, won the Qing branch to invest in nearly tens of millions of dollars in investment; flight Butler in March 2009 on the line, 2011 respectively to obtain a round Sequoia capital of 5 million U.S. dollars, B-round and Greylock investment 15 million U.S. dollar financing ...

With the continuous entry of industry vanguard and recruits, the scale effect of mobile O2O market gradually emerges.