Mobile Internet output value over five years over the traditional internet

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10th this month, the 2012 Global Mobile Internet Conference opened in Beijing, the scene of a wonderful fall, the first "rice chat" to "micro-letter" behind the scene of the big guy "complaints", after the Huawei Yu High-profile declaration of War. Noisy under the mobile Internet industry attractive investment prospects, and increasingly fierce competition, even the High-profile Tencent CEO Ma also publicly recognized the face of mobile internet, "great pressure."

The prospective Industry Research Institute believes that the current global mobile internet has been at an explosive stage of development, but its development direction, industry rules have not yet formed, the international pattern is still constantly changing, China still has a huge space and time window of innovation breakthrough.

Draw countless heroes to the bow

With the popularity of smartphones and tablets, the global Internet has become a trend from "desktop" to "mobile". 2011, global smartphone shipments were 490 million, while PC shipments were 350 million.

The latest monitoring data from the prospective industry research institute show that globally, mobile Internet traffic has doubled in the past 18 months, accounting for 10.01% of the overall Internet traffic, and the mobile internet market is expected to maintain more than 50% growth over the last 3 years, with the scale expected to surpass the traditional internet in five years, The future can even reach 10 times times the traditional internet.

This shows that the mobile Internet is becoming an increasingly inflated delicious cake, and China is one of the most attractive piece.

With the 2009 3G license issued, after several years of development, China's mobile internet ushered in a new upsurge of development. According to statistics released by China Internet Network Information Center, as at the end of December 2011, China's mobile phone users up to 356 million people, accounting for the overall proportion of netizens 69.3%, become an important part of Chinese netizens.

With the increasing popularity of 3G in China correspondingly, the rapid growth of the thousand-yuan intelligent machine market space, the trend of China's 1 billion mobile phone users to mass transfer of mobile netizens has been clearly visible.

The prospective industry research institute predicts that in 2012, the number of mobile internet users in China will likely break through 600 million, exceeding the number of Internet users. This will promote the acceleration of mobile internet growth.

Data show that 2011 China Mobile internet market size reached 39.3 billion yuan, an increase of 97.5%, to 2012 growth rate or up to 148.3%.

Prospective Industry Research Institute mobile Internet industry researcher Luojuan that 3 years later will be mobile internet outbreak point, China Mobile Internet and its value-added services market is expected to usher in a new round of rapid development period, now is a good time to invest. "The profit experience of the traditional desktop Internet, usually after the user reaches a certain size, will win the point of its outbreak, will start to make money, the Internet industry began to make money from 2003-2004, to 2005 into large-scale profits." So, the specific to mobile Internet, now not very good judgment, but generally speaking, 3 years later will be mobile internet explosion point. ”

The advent of the mobile internet era, may bring it to change the Bureau, MA has asserted, who grabbed the initiative of the mobile internet who won, 35 years, the existing giants have fallen, and new enterprises will quickly grow up.

At present, both the emerging mobile internet companies and entrepreneurs, as well as the traditional desktop internet companies, and even communications manufacturers and other related enterprises, have increased the investment in the mobile internet market. Not only that, some international companies have also entered China Mobile's internet market.

Last week's 2012 global Mobile Internet conference attracted a number of emerging overseas mobile internet companies to come. "Angry Birds", "Talking Tom Cat," Fruit Ninja "and other popular applications developers have sent high-level participation," Fruit Ninja "also held a developer day activities; Recently hot cloud notes and storage applications Evernote also released its" impression notes "on localized products for China at the conference. and said it would form a Chinese team.

This is no wonder that Tencent CEO Ma will be on the scene big call pressure.

Mobile Internet application as King

"I haven't fully seen the business model of mobile internet," he said. Ma admits that mobile Internet is the ultimate application of the king, want to profit must first ensure that their products are good enough.

Buy a good product capacity to attract more users, Luojuan explained that mobile internet companies to survive and development, the first is to expand the user scale as soon as possible. "To expand the market size to a sufficient advantage or even 70% of the market share, only the industrial chain pricing power, in order to obtain a good profit." ”

For enterprises, not only to increase research and development efforts to obtain excellent products, through mergers to acquire some new products and services or the formation of strategic alliances are a good choice.

In the Beijing global Internet Conference, there are many enterprises to the "grassroots" developer of the hero thread. Network Dragon company subordinates focus on mobile internet Business 91 Wireless announced the launch of the "91 win matrix" Developer cooperation program, inviting developers to join the 91 mobile open platform. Hu Zeming, 91, a wireless CEO, said the developer would be divided into 100 million this year, a figure of more than 10 million last year.

Secondly, we should strengthen the industrial chain cooperation and promote the development of the industry by integrating the core competence of the participating subjects. The complexity of the mobile Internet value chain determines that it is impossible to promote the development of the industry entirely by competition, and the relationship between enterprises is changed from pure competition to competition and cooperation, and the competition between enterprises is also transformed into competition between commercial ecosystems.

Operators and Internet companies are actively involved in the application of operational areas in order to improve their competitiveness. The lack of application innovation has led to the fierce competition among domestic industry chain participants in mobile IM, mobile payment, application store, mobile search, mobile micro-blog and other applications.

At the same time, as QQ, IM and other software for a long time to occupy the mobile network signaling, data channels, instead of operator SMS or even voice services, and operators almost no return, resulting in operators and Internet companies in business, resources, business model needs multi-level game.

Luojuan says companies with core technology are playing games in the industry chain, trying to become industry standards. Participation in standard-setting is key to consolidating and enhancing market forces.

At present, terminal, system platform and application services have become the focus of competition in mobile internet market. China Unicom has introduced Apple's iphone, hoping to boost its network's appeal to high-end users; Google has developed the Android operating system, hoping to gain a bigger say in the mobile Internet market with its open systems platform; Apple launches app Store,google to launch Android in app services Harsh and other families want to use the platform to do the integration of application services.

It is noteworthy that independent Third-party application service providers have also achieved rapid growth. UC excellent as chairman and CEO Yu, UC Browser North America iphone version will be released today, within two months to build North America office, officially into the U.S. market.

The prospective Industry Research Institute believes that the current global mobile internet has been at an explosive stage of development, but its development direction, industry rules have not yet formed, the international pattern is still constantly changing, China still exists a huge space and time window of innovation breakthrough. (Industrial analyst Official copper)