Mobile internet payments have risen sharply as China's third-party mobile payments account for 92.9% of the total market

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A5 Webmaster Network (http://admin5.com) November 8: With the rapid development of mobile internet and hardware (smart phones), China Mobile internet third party mobile payment increased sharply in the third quarter of this year, according to the analysis of the iris statistics, In the third quarter of 2013, China's third party mobile payment market volume reached 296.51 billion yuan, the chain growth of 152.6%.

At the same time, according to Iris Consulting data analysis, along with the personal user-side mobile internet payment habits and the development of mobile Internet payment in the field of product innovation and business expansion, remote mobile internet payment transactions scale of high-speed expansion of 274.79 billion yuan, the chain growth of 185.3%; market share declines; the near-end payment market is still in the basic environment construction and the user training stage, the growth is feeble, the market share is squeezed.

From the above data analysis, we can see that, although the third party mobile payment chain growth of 152.6%, but if broken down, remote mobile internet growth of 185.3%, and third-party mobile payment chain growth of 152.6% compared to the short message payment and remote mobile payment compared to growth has a certain weakness.

According to industry analysis, the third party mobile payment industry shows the embryonic form of differentiated competition, which pay treasure pilotage remote mobile internet payment enterprises. With the layout of the third party mobile payment industry in recent years and the continuous innovation of products and the continuous expansion of the business, the differential competition pattern of payment industry has emerged: to pay treasure, Tenpay as the representative of the remote mobile payment client; to Lakara, purse Bao as the representative of the mobile phone card reader; To the linkage advantage and the Shanghai Czech Republic as the representative of the traditional SMS payment, to Mobile, telecom, Unicom, the three major operators representing the movement near the field payment.

From the third quarter of 2013 China's third party mobile payment market share data report shows that Alipay has its own advantages occupy the third party mobile payment overall 72.6%, Lakara accounted for 10.6% of them. But in the mobile internet payment, Alipay and Lakara compared to the increase in Lakara by virtue of their strong marketing offensive to accelerate the popularity of mobile phone card reader led to a larger increase.

Written in the end: A5 brand Promotion (Http://www.admin5.com/qiye) editor that: Alipay and Lakara with the advantages of their products, in China, Third-party payments occupy an important position. At the same time, the scale of the transaction can be enlarged from the data of China's third party mobile payment market.