Mobile internet Pinterest campaign launched a fresh shop push and shake function

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Foreign Pinterest really blew up the domestic learning spree, all kinds of websites scramble to imitate Pinterest waterfall flow browsing patterns, especially the shopping guide site is to use the Pinterest model to the point of perfection. In the domestic shopping guide website homogeneity today, each shopping guide website is seeking the new breakthrough point to attract more user's attention, the porridge net takes the time axis as the core, the fresh Amoy shop then presses the center of gravity on the mobile internet.

Domestic Pinterest campaign spreads to mobile internet

Because Mushroom street and beautiful said in the domestic early start, and have their own background resources to support, so the present beautiful said and Mushroom Street has temporarily lead the domestic shopping market. But Pinterest category Shopping guide site competition is far from over, in the Mushroom street and beautiful said after the success of the stage, more and more later hope that the market in the shopping guide site a piece of cake, but repeated walk Mushroom street and Beautiful said the road has been unlikely to be successful, So the new people began to try to break through in different ways. Porridge network through the time axis function to strengthen the social nature of shopping, and fresh Amoy Shop has been the focus of the breakthrough in the relatively blue sea shopping market mobile Internet, mobile internet market Pinterest shopping guide campaign has begun.

Web+app has become the standard configuration of Pinterest Web site

Pinterest class Shopping Guide Web site in the competition has entered the white-hot, now the web side of the threshold has been very high, if there is no background resources, want to simply break through the web is tantamount to wishful thinking, but the mobile Internet in the field of shopping guide market the opportunity is still very large. Because the mobile internet shopping Guide Market is not mature, so more and more shopping guide site to target the mobile internet.

Beauty says, Mushroom Street has launched mobile app on mobile internet, but on the whole, the beautiful, Mushroom Street mobile app is the web side of the function to copy to the mobile phone app, app software function design, not too many bright spots, this gives other shopping site left a chance. And among them, fresh shop is trying to move from the mobile internet into the mobile shopping market, and then back to the internet shopping guide market. Fresh Amoy, Mushroom Street, beautiful web+app of the combination of the model has become Pinterest type Shopping guide site standard configuration.

Fresh Amoy Push the "shopping shake" function to seize the small thoughts of female users

Fresh Amoy to concentrate on the current still immature mobile shopping guide market, to avoid with Mushroom street, beautiful said in the Internet market face competition, by pushing mobile end "shopping shake" function to attract female users. Shake a shake function this is the characteristic function of the mobile social, the fresh Amoy shop improves after shaking a function, the original interesting making friends tool becomes the attractive lottery function. Shop through the fresh Shop app or web-side shopping every buy a product can get a 100% winning "shake" opportunity, after the jackpot, the shop will transfer the winning amount to the user's Alipay account, and transfer it to the Alipay, which is a cash reward, without any restrictions, which is very attractive to female users.

Shopping Guide site itself is Taobao Guest mode, and the way of the lottery than the simple rebate model more seductive and interactive, once attracted the use of female users, will easily produce the effect of Word-of-mouth transmission, in the formation of the size of a fresh shop after the profit. "Shopping shake a Shake" is really a good move to Amoy shop, but "shake" function of the entry threshold is relatively low, fresh Amoy shop will face beautiful said, Mushroom Street and other successor to follow the competitive pressure of imitation.

Conclusion

As the development of mobile Internet is far less mature than the internet, and mobile internet has a lot of hardware, traffic and other external conditions of the constraints, so at present the whole mobile shopping market is not perfect. Imperfect market, there is no stable market pattern, this time is also the opportunity to seize the market. Supposedly as a "shopping shake" of the bonus pool, fresh Amoy Shop has been from a furniture real estate developers in the background of the domestic venture investment companies to complete the financing of 30 million yuan, will be used to "shake" the bonus support, trying to through a variety of stimulating wave award activities in the field of mobile internet to rewrite the market pattern of shopping. Guide the leader of the website and follow up the need to pay attention to fresh Amoy to shake a roll function, fresh Amoy also need to be imitated before the accelerated run, or in this cottage country will be competitors in the Shameless cottage to destroy. Text/Wang Liyang.

Start Wang Liyang Blog reprint please specify http://www.wangliyang.com/399.html