Mobile Internet, product design challenges?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, about the future of China Mobile Internet will be hot, Google the relevant information enough you see a whole day. Few people doubt that mobile Internet will be one of the biggest trends in the future of the Internet. And almost everyone knows that the future of mobile Internet applications is more than just what we see today: WAP News, electronic reading, IM Chat, weather forecast.

An offshore look at the personal computer will become an antique Japanese market: 84% of people have mobile phones, 90% mobile phones can be wireless Internet access, 80% users in the use of the site, 70% users in the use of 3G services, most of the built-in IC card phone, keys, shopping, tickets can be replaced, mobile TV, music is very popular; 2006 Japan's mode–compatible technology based mobile phone advertising turnover of more than 20 billion yen. ......

2, some cattle have told me: "The so-called mobile internet in China is just a bunch of SP to their own high hat, it is only a different terminal, but because of the different terminals and platform barriers we have to design a variety of unique (Internet users will feel" lame ") experience way, Or rely too much on client and WAP.

At first I really thought so, because I found that more than a year in the domestic good products are indeed the case. MIMO, Palm communication, mobile phone big head one in the content than 1.0 times of the Internet to have a model, in the experience mode and the original SP more like a born out of ...

But the two-month iphone was used, and I completely changed that view. The iphone told me: "The Internet can be as cool on a mobile phone as it is on a PC," and "even some of the interactive ways are better than the experience of a PC"!

3, "mobile Internet" products in the design needs to face three natural barriers: the use of the environment, screen display, input conditions.

The diversity and unpredictability of the use environment lead to the need for a lot of care in design, and even the need to simulate more use models to suit different environmental characteristics;

The size of the PC screen has been challenged to a certain extent, from a physically acceptable level, to a degree that cannot be smaller; Similarly, from the functional definition of "mobile terminal", it is impossible to grow to a certain extent. But we can also see that PCs and "mobile terminals" are getting smaller distances (as if Microsoft would like to see them); Because of the uncertain use environment and limited display conditions, we have to face the difficulty of entering all the mobile terminals.

4, mobile internet products face three natural advantages: the use of environment, geographical location, personalized.

The ubiquity and diversity of the use of the environment is a crazy thing for ubiquitous Internet applications, which makes most mobile internet products claim to be able to "take full advantage of the user's garbage time" and "integrate debris time"; The change of location is a feature of mobile terminals, Can create countless valuable applications and experience, but also business people a big business opportunity. The SP who used to be a community ad is earning billions every year, after every so-called "Community products" mobile applications can be "found in your appendix 500 meters have appeared in the person"; We said mobile terminals, in fact, most of the mobile phone, even if not the mobile phone is generally also a very strong personal things; All many people fancy this personalized feature, either from the angle of payment or the additional should

Use is a good breakthrough point. To be honest, "everything on my phone is mine." It's a possessive satisfaction, and paying for it can be a natural thing.

5, it should be said that only a few people will think "access mode" and "connection speed" will be mobile internet and PC Internet a great disadvantage, but I totally disagree with this statement.

The access mode is only the wall that the operator constructs, surround is who still don't know (the following several detailed decomposition), connection speed is more impossible to become any question (this is not 3G). No way, all of this is rooted in the harmonious environment of Chinese operators. In China, if you really want to enter the industry, you have to be ready to deal with these sons of dogs, ready to be squeezed. But we have to admit that China Mobile will be the biggest winner, no matter how the industry develops.