Mobile Internet Profit Comment: Advertising non-preferred e-commerce favored

Mobile advertising is not the first choice for mobile internet companies to generate revenue, according to the 2013 mobile internet white paper published by the Ministry of Industry, Http://www.aliyun.com/zixun/aggregation/3092.html, the Institute of > Telecommunications. And mobile E-commerce is more favored by giants.

Although the mobile internet is booming, the scale of profit is far from matched. In recent years, the mobile internet booming, industry giants have entered the two major areas of mobile advertising and mobile E-commerce, trying to control the mobile Internet area of direct economic growth.

In mobile advertising, the average user uses mobile terminals as long as 10% of all media, but advertising revenue is only 1% of the overall revenue. Mobile advertising is not the first choice for mobile internet companies to generate revenue, and mobile E-commerce is favored by giants, the report argues.

Mobile e-commerce is also the field of fierce competition, especially in the near-field of mobile E-commerce payment, operating system manufacturers, internet manufacturers, operators and financial institutions in the field of mobile payment competition intensified. Google has Google Wallet into the near-field payments, but because it does not have the power of the leader, unable to mobilize operators, financial institutions, the enthusiasm of Google Wallet development stalled.

In Mobile E-commerce remote payment, Apple is more outstanding. Combined with the large scale of credit card registered users, by building an aggregation platform to build their own mobile E-commerce application ecology.