Mobile Internet profit model is not clearly reproduced + free singing theme

Recently, there is news that Google is not satisfied with Third-party terminal manufacturers to cooperate, intends to reclaim the ownership of Android and independent manufacturing mobile terminal equipment, to create an apple-style Google Mobile world. This move must touch Samsung, HTC, among others using Android's terminal manufacturer's nerves, suggests that Google is finally aware of the flaws in the Android platform, that too much openness has led to the brutal growth of the mobile internet industry and that millions of Android apprentices have no profit, and that even the end companies have no clear profit model.　　Blindly playing low price promotion war to get a little profit. Mobile Internet Since its inception the profit model is still not clear view, but also by the domestic internet giant Tencent CEO Ma's endorsement. Although it relies on QQ and micro-letter two products dominate the industry, MA in the "2012 Global Mobile Internet Conference" (2012GMIC) admitted that in front of mobile internet, Tencent is still a start-up company, the same in stones;　　And in the mobile Internet period to obtain the early success of the Millet mobile phone founder Lei's "internet mode to do mobile" model began to gain market recognition, is considered the leader of the mobile internet era. Follow the millet model, and do not say that Lei Department of every guest CEO aged has become a millet apprentice, Chen in 2012GMIC outspoken customers mobile phone client development 100% Copy Millet mode, Qihoo 360 such an Internet enterprise also started with Huawei to push smart phones to become the conference's biggest bright spot,　　Both sides said they would learn the pattern of millet, not rely on hardware to earn money, but through the software value-added services to profitability, but more cost-effective than millet.　　It has to be said that the mobile internet age is "the best of times" and also "the worst of times".　　Mobile interconnection cross-border fighting when Qihoo 360 and Huawei were to push smartphones together, another internet giant, Baidu, was about to push smartphones together with ZTE.　　Mobile Internet is playing a cross-border war, in addition to telecom operators and terminal manufacturers, like Huawei is still flooded with communications companies, millet-style mobile internet companies and are joining Tencent, Baidu, Alibaba, Shanda and other Internet companies. Among them, the most noteworthy is such a group of internet companies in the layout of the PC end.　　PC can not be implanted in their software, but handheld terminals, internet companies do not want to miss this opportunity, scrambling to layout a new battlefield on the handheld terminal.　　These mobile phone manufacturers and internet companies can be said to be the apprentice of millet, have replicated its "internet mode to do mobile phone" mode, their tentacles into the mobile Internet domain, to seize the mobile internet portal. Mobile phone makers involved in cross-border cooperation have realised that "relying on hardware sales to do a one-off business" has become a thing of the past, and that "making money through Internet services" will be an unstoppable trend. "Smartphone application experience is the focus, with good hardware is far from enough, good software experience can extend the life cycle of smartphones."　　"Yu said. To differentiate, eachThe intention of networking companies to collaborate with handset makers is relatively clear, and cooperation with handset makers can help them "put" mobile internet portals. For handset makers, the collaboration with Internet companies may be an attempt to solve the problem of "thin hardware Margins": On the one hand, the use of Internet companies have the vitality of the application and services to promote their mobile phones to obtain more market sales, on the other hand with the Internet companies to create "profit outside the hardware"　　Profits from software and services. However, how to make money through software and services, most of the mobile phone manufacturers do not have a clear idea.　　Millet Technology CEO Lei said, let the hardware 0 profit premise is to have more business model to subsidize hardware costs, but how to achieve, still in the exploration.　　In addition to exploring new business models, "online marketing breakthrough" is also mobile phone manufacturers choose to cooperate with the Internet companies to operate the Internet concept of mobile phone business and wind water from the millet, so that more and more traditional mobile phone manufacturers realize that cooperation with the Internet companies may be online marketing to achieve a breakthrough in the way out. As Yu said, electronic channels will become the focus of future terminal sales compared to the traditional channels of high cost. One important reason for Huawei to choose to co-operate with Qihoo 360 is that such internet companies have a strong online marketing capability that is lacking in the traditional handset makers such as Huawei.