Mobile Internet Proverbs: In the Mobile circle mix to do one thing to the extreme

Beijing Time February 25 news, Crossloop and AddAppt, co-founder of two companies, LinkedIn former staff Mlinar Desailly (Mrinaldesai) recently wrote that the move means that one thing to the extreme, rather than just keep moving.

The report said that compared to computer desktop sites, mobile screen size, time use patterns and the "position" in the real world to make it more in the direction of a single task. Every time a user completes a task on a mobile phone, and in such a short time, it has to be able to capture the full attention of the user. Accordingly, the mobile phone becomes the aggregation of a single task, leaving the user with less time for distraction.

Like I want to go somewhere, I need to query the direction,. I don't want to be easily disturbed by news or games; lunchtime, I want to eat, I want to know which restaurant to pick, so I check the ratings, I don't want to drown in emails, and if I'm replying to emails, try to be as concise as I can, Do not return to another application will not be converted; There is free time in line, so I will cut the rope, cut the fruit, press the pig; I lie in bed, I want to see the news quickly. These are tasks that require quick decisions.

These tasks lead to a natural difference between mobile and Web sites, which is the "one thing at a time" mobile application ecosystem and the "do a lot of things" site. There's nothing more to see than the economic benefits of mobile apps. For every minute a user spends on a cell phone, 4/5 of the time is spent on the application, or the announcement that Apple has recently announced an application download of 4 million, half of which was created in 2012.

Any company tries to make the "one thing" work with the public and hopes to capture the user's imagination. When you capture the user's imagination, you get attention. Once you get attention, you get the user involved and ultimately build the loyalty of the user. Whether it's a website, a mobile app or a game machine, you need a peripheral helper to protect that "one thing." Gmail, Google + and YouTube are all used to protect search engines, while Facebook camera and poke are used to protect photo-sharing services.

But in the Mobile world, no big company can steer clear of fast-moving followers, leaving the same-minded start-ups with no way to go. So some companies just choose to buy and move start-ups, like Twitter buys Tweetie, Zynga buys words with Friends.

Obviously, Facebook wants to take a slice of Snapchat's market share, so it buys photo-sharing apps Instagram, and Yahoo and Twitter add picture filters to keep Instagram users in mind; Facebook and Yelp Chase Foursquare through check-in services; Rovio 263 million of active users every month are pushing Zynga. Further, we are increasingly discovering that startups are more of a first-move advantage in doing the same thing.

In the non mobile, "focus on a lot of things" in the world again presents another scene. We've seen MySpace overtake Friendster, and then Facebook kills MySpace. Gmail quickly followed a successful win over Hotmail and Yahoo mail;internet Explorer to exterminate Netscape, but now is under the siege of Firefox and Chrome.

Once upon a time, every financing company would invariably be asked a question that frightened them. "What if Microsoft or Google develops similar projects?" Or have recently been asked, "What if Facebook gets involved?"

In today's mobile world, if your start-up company is asked about it, you are lucky. This means your company is developing a different product. If you have a "fast" follower, it is more proof of your product value, highlighting your efforts to help you get more creative and occupy more market share. Believe it or not, the great thing startups can do today is to replicate their products by big companies.

It is very important to be the first person to eat crabs and it is very difficult to start an excellent customer service in any industry. But if you can find it in the Mobile world and get the interest of a big company, that might be the best fortune for your startup.