Mobile Internet Research Report application developers must know trends

1, the internet trend: young people under 35 years old are mobile internet users of the main mobile internet users age distribution mobile phone People 2011 research shows that mobile internet users in the proportion of gender is basically flat, but male slightly higher than women.　　Mobile internet users of the age of young people as the main body, the 35-Year-old sample accounted for the overall 89.8%, while the undergraduate degree of users accounted for the total of 48%, personal monthly income in 2000 yuan-7999 yuan accounted for the total 54.6%. As China's largest national characteristics of the only child and urban and rural characteristics, but also to stir the Chinese internet and mobile Internet, the most important variables.　　Research shows that the proportion of only child is 40.3%, rural ratio is 26.8%. 2, the Internet time trend: Wake up and before bedtime to become the golden stall after waking up and using the mobile phone before bedtime ratio according to this survey, the average number of mobile phone contacts per day is 7.87 times, become People's daily life most often open media. At the same time, a significant proportion of people will be mobile phones as a means of waking up and before bedtime contact.　　With the popularity of mobile phone access, more people start to wake up and before bedtime to read the information on the phone.　　Mobile phones redefine prime time and fragmentation in the traditional sense: the traditional 9-point news. With the change of modern people's life style, the way of information acquisition is becoming more and more diverse with the new media, the use of mobile phone to watch news, reading, and mobile phone microblogging has become a very popular way of information acquisition, social interaction.　　3, the choice of system trends: Symbian is still the mainstream, Android rising momentum of the obvious mobile phone operating system in all mobile users, the proportion of intelligent machines accounted for 58.8, visible penetration rate has been quite high, of which, urban women love smartphones. Symbian systems still dominate, followed by Android, Windows Mobile and Apple iOS.　　Among them, Android and Apple iOS user growth in the 2011 operating system market is the most significant change, which reflects the smart Google Android and Apple iOS mobile operating system in the popularity among users. 4, the application of crowd trends: student groups than non-student groups can drive the trend of the four categories of application of the population with age changes in the proportion of students due to the ability to accept new things, and new things in the group spread faster, downloading and using mobile phone application software accounted for four categories of people, they are more than the non-student group can drive the application trend.　　At the same time, the single student group is more free to play with new things because of its own. In addition to being sensitive to new things and having plenty of time to play the mobile Internet, all the latest equipment is essential. As a result, family economic conditions also determine whether a person is financially capable of acquiring these devices (the IPhone, the ipad, etc.). Research shows that the average household income in the 15,000~29,999 yuan range of the highest proportion of the riders. And family income is highIn 30,000 of the population, there is no time to "riders" or to keep a low profile because of the busy work or the need to protect privacy. 5, preference for application trends: the game Entertainment class becomes the user preferred app type User preference app type from the mobile phone's favorite app type, the mobile phone is extremely entertaining, gaming entertainment becomes the most popular app type, followed by instrumental system software and audio and video playback, and social instant messaging.　　Ratio of more than 60%. 6, the Internet demand trend: Information acquisition and instant communication powertrain need users to access the Internet needs in many users online activities and Internet demand, information needs ("Browse News"), instant messaging and information search is hard demand.　　As you can see, the demand for mobile internet is basically similar to the one on the desktop Internet. 7, mobile phone game trends: Leisure Entertainment game capture users free time mobile games use the timing of the high speed smartphone, strong performance, large screen, making mobile games can play, richness, complexity increased, touch screen also makes mobile gaming experience enhanced, mobile game is no longer "Tetris" "Greedy Snake"　　This simple type, and become "Angry Birds" "cut fruit" this kind of picture exquisite, operation novel, level of fun leisure entertainment games. The handset carries, also makes it different from the computer game, has the everywhere sex. No matter where, as long as the fragments of time, the mobile phone can become a "handheld game" for users to entertain. Can play sex, fun, convenience, make it quickly by the user favorite.　　According to the survey, more than 60% of mobile internet users play mobile games, and users who play games have a higher willingness to pay than others. 8, mobile video trends: Women are more willing to pay for the mobile phone video "paid for the content of the real-time user analysis of paid users, women accounted for much higher than men, and regardless of income, the proportion is generally high, not higher income is willing to pay. In other words, women are far more willing to pay than men.　　Paid users in men are concentrated in low-income and high-income two relatively "free" groups. In addition, in a project where users who have paid to watch or download video on a mobile phone are willing to pay for it, one or two bits are shown in the video content of "the movie being released" and the "video of special interest content".　　It can be seen that paid viewers are generally willing to pay for instant content, such as movies being released, or live content. 9, Mobile reading trends: Mature Women more willing to spend more than 10% of the price of paper readings by the majority of users to accept the mobile phone reading the survey results show that mobile internet users have paid to read the user has about one-fifth, and women than men pay a slightly higher percentage of users. But both men and women, pay reading consumption level is more concentrated in 5 yuan/month.　　And the most willing to pay for mobile phone readers (about One-third) can afford the price is the price of paper readings about One-tenth. For distributors, the most important thing is how to getPhilip。 And the market's potential depends on the willingness of consumers to pay. According to the survey, 37.72% of mobile users who have been reading mobile phones are willing to pay for their mobile phones.　　The market is still available for the number of users with higher reading momentum. 10, the promotion channel trend: Mobile phone type website is the handset person obtains the app information the most main channel handset app promotion channel proportion mobile phone class website is the handset person obtains the app information the most main channel, the crowd ratio surpasses 70%, second is through the handset and the family friend recommendation obtains the app information.