Mobile internet spring is gradually approaching

Today, a small mobile phone, changed people's way of life, changed our world. Ubiquitous networks, arbitrary communication, mobile Internet is turning this dream into reality. The development speed of mobile Internet is greatly beyond people's imagination, and suddenly it becomes reality from concept, and profoundly changes the habits and behaviors of individuals, enterprises, government and so on. Under the impact of the mobile Internet tide, the mobile communication industry has changed, and its basic business model and business model have been greatly impacted. The barriers between industries and the upstream and downstream of the industrial chain have been broken, new industries are emerging, new opportunities are appearing, not only the changes in basic services, but also profound changes in traditional industries such as finance.

Mobile interconnection demand growth

With the development of mobile Internet, emerging internet devices have led to explosive growth of the Internet. At the same time, the communication business form has changed greatly. According to statistics, mobile phone users more than 60% of the time to obtain information, etc., and not for voice. "This is a trend, because of the introduction of a large number of smart phones, user behavior changes may be 50%, or even 100%." "In the 2011 (fifth session) international Symposium on Mobile Internet, held on October 31," Huang, dean of China Mobile Communications Research Institute, said the network traffic could increase 1000 times times over the next 10 years.

According to the September Statistical Bulletin of the Ministry of Statistics, as at the end of September this year, the number of mobile phone users was 952 million, 3G users exceeded 100 million, reaching 102.5 million users.

2011, the domestic mobile internet environment has a rapid development, whether from the operator policy, bandwidth charges, user experience, or operating systems, terminal changes, and so on, have a very big change, and brought more business opportunities.

Taking China Mobile as an example, in order to promote the platform operation and guide the large-scale development of mobile internet industry, a unified and open cloud business platform will be set up to gather industrial resources, expand the industrial value chain and enhance the industrial radiation capability. Industry insiders said that China Mobile application Mall has gathered more than 5,000 cooperative enterprises, more than 2 million developers, the content of digital music, digital media, digital publishing and distribution, network animation, network culture, more than 10 industries, is expected to 2013 industrial value will exceed 100 billion yuan.

At present, with the telecom industry accelerated into the mobile internet era, the ecological environment has undergone major changes. Telecommunications industry has been from the traditional mode of service to a single application, into a variety of different applications of the common development of the era, users, terminals and content and application providers and operators are deeply involved, operators network is facing unprecedented challenges.

In order to promote the healthy and rapid development of mobile internet industry, in the period of "Twelve-Five", China's communication industry should seize the opportunity brought by the rapid development of mobile intelligent terminals, strengthen the development and popularization of the terminal independent operating system, and develop through the key links such as mobile intelligent terminal and application platform. Zhengmao, vice president of China Mobile, said that China Mobile would vigorously implement the development of GSM, TD-SCDMA, WLAN and LTE four network to promote the construction of wireless broadband infrastructure.

Merging applications to create a new life experience

According to the survey data, the third quarter of 2011, China Mobile internet market size reached 10.83 billion yuan, the year-on-year growth of 154.6%, the chain growth of 38.9%. Eric Consulting analysis that the mobile terminals and mobile phone operating system intensified competition, and further accelerate the popularity of smart phones, driving the entire mobile internet market growth rate to create a new record, the outbreak of the potential of the initial display. At the same time, the traditional Internet enterprises have increased the investment in mobile Internet, the new application and the continuous innovation of business model attract a large number of new entrants, but also promote the growth of various industries.

To promote the integration and development of the industry, and actively implement the "mobile Change Life" concept, is "customer-centric" all operators, banking and other traditional industries to enhance brand capabilities, to achieve the direction of industrial development.

Under the impetus of some innovative and strong commercial banks, mobile payment methods have gradually penetrated into every aspect of people's daily life, such as balance inquiry, credit card repayment, fixed cell phone recharge, water and electricity payment, online mall shopping and other payments can choose to use mobile phone remote operation, many banks have dabbled in mobile payment field. This year, including ICBC, CMB, BOC, CITIC Bank has launched the iphone client. ICBC mobile Phone Bank of the iphone as an example, at present can provide customers with 18 major, 114 child business function applications.

This September, China UnionPay and Chongqing agricultural firm launched a new product, so that the bank's future mobile self-service financial products can be integrated self-service banking, remote payment, near-field payment, electronic wallet and other convenient functions, will be the basic financial services, mobile payment applications in many areas and Cross-sectoral mobile payment using a high degree of integration, is a new financial platform to change the lifestyle of the masses.

In recent years, the Pudong Development Bank has undergone a major developing course in the field of mobile finance. The bank in 2002 completed the entire IT system nationwide concentration, for the subsequent Internet applications, mobile phone application has laid a better foundation; In 2004, the bank launched a SMS based query and notification Service; In 2009, by way of binding mobile phone numbers with China Mobile, Launched a WAP based mobile phone bank; in March 2010, China Mobile took over the Pudong FA Bank, holding a 20% per cent stake in Pudong Bank, becoming the second largest shareholder of Pudong FA Bank. This is not only the "marriage" of telecommunications and financial enterprises, but also means that China's mobile payment business will accelerate; in November 2010, a strategic cooperation agreement was signed between the two sides in the area of mobile payment, and 7 months after the signing of the strategic Cooperation Agreement, launched a mobile phone to pay for the product. It can be seen that China Mobile has been able to take advantage of the professional finance of Pu FA Bank, and Pudong Bank, with the help of China Mobile's huge customer base, can accelerate the expansion of mobile finance and even retail business.

Unified standards pave the road to leapfrog Development

As the market environment matures, the mobile payment business has been paid from remote to near-field, penetrating into every aspect of life. The development of mobile payment has great potential, and the unified technical standard is beneficial to the promotion of business. At present, the lack of uniform standards leads to interoperability problems with NFC handsets. Experts call for the introduction of standards as soon as possible, standardize interface, interconnection, reduce costs, and strive for national policy support, accelerate mobile phone mobile payment industrialization process.

November 2010, China Unicom and Beijing Municipal traffic card company launched the "Unicom mobile phone Card" service, this move to more and more people began to understand and realize the "mobile payment" convenient and fast. But the service is available only to users of Beijing Unicom, and users of China Mobile and China Telecom are excluded. At the same time, bus, retail,

(Responsible editor: The good of the Legacy)