Mobile Internet Status: Profit route fuzzy reliance confidence support

November 7 News, someone put the mobile internet in China now and ten years ago the PC Internet compared. Indeed, when the dot-com bubble swelled wildly, it was the same as the current mobile internet--everyone wanted to get on the horse, and they were frantically recruiting people, making the numbers bigger at the cost of "not thinking about profitability for the time being."

When will the time to shuffle the mobile internet era come? At that time, what kind of team can successfully break through?

Everyone is a product manager

Almost every application developer will be anxious to introduce to you, your application has a subtle new improvement, what features are not available to others, this will bring about a revolutionary change in user experience ...

At just the end of the 2011 China Mobile Developers Conference, as long as all the way along, will inevitably leave such a perception.

Indeed, whether it's looking for a "hotel talent" at a bargain hotel, or find the toilet around the "Oh Baba"; whether it is an image-enhanced "3D camera" or a professional drug catalog "drug assistant", now mobile Internet applications, in product concept, shape and experience, it is really a rapid advance.

In the forum, large companies and small team of designers to share their experience, it seems that the front end of the degree of detail is also related to the company image, on Weibo, the official accounts are published in their respective application of the latest fun usage, and use the application of the implementation of or touching or funny real story. They used the actual action to deduce the name of a book: "Everyone is product manager."

In the team of product managers, there are former product managers, former college students, former veterans, former editors, and former programmers and former designers.

Weico is one of the most popular third party clients on Sina Weibo. Over the last year, the user 3 million, daily active user 500,000. The application comes from the veteran team EICo design, which specializes in user interface designs, and they generalize the Weico's biggest advantage to "Made by EICo", meaning: Because this is what designers do themselves, the user experience is certainly good.

Therefore, UI designers and programmers seem to be more urgent, not to mention the product managers will face the PC Internet SNS, games, electrical business team to the manpower. "Salary 8-12k (Thousand)", "Monthly salary 7-15k", "annual salary 12-30w (million)" such figures are everywhere.

The urgency of robbing people can be discerned by the following examples. A game developer in Wei Feng Network outsourcing forum sent a post, recruit iphone research and development engineers, a monthly salary of 7000-10000 yuan, two days after the hair again, the request completely unchanged, the monthly salary changed to 5000-8000 yuan. They were too anxious to overestimate what they could afford and had to be revised again.

But this time the most eye-catching quasi product manager, is a monk. A young monk dressed in a temple in Haidian district, Beijing, walked into the meeting of the Mobile Developers Conference. He said in an interview on the first day that he was going to do a mobile terminal that would promote the Dharma. Because attracted too much attention, NetEase technology the next day when he met him, he only said he was "come to learn."

Crazy number of users

While improving the product, these applications are constantly looking for opportunities to appear in front of the user.

Dolphin Browser Developer, hundred information CEO Yang Yongzhi has told NetEase technology, they must be one of the domestic and Android application store negotiations, the domestic stores are large and small more than 70, they have talked over more than 40. He felt that both the App Store and the ROM package had now entered the Warring States era.

At the Mobile developer conference, a booth displays an Android program that teaches children to memorize words. When asked how many users now have, the answer is: "300,000. The person in charge paused. This number is already conservative compared with other applications. Rye Studio in the Early Childhood education field also downloaded more than 2 million of the iOS platform in August.

Shortly thereafter, a woman next to him began to introduce a 10-year-old child learning machine, the price of 1400 yuan. "Children are so small that if they buy an ipad, they tend to get addicted." "As the lady introduced, the poster of the word application beside her was still in sight. "Addicted" and "not Addicted", are their business scope. "Do not indulge" can also have a small surplus, and "addicted" to spend money in exchange for the market rankings.

"No matter the app or Android Market, the user base is ranked first (need to consider)," Blue Harbor CEO Wang Feng to netease technology so talk about spending money "punch List" the importance. "Circles" generally believe that high rankings can bring more downloads, and thus increase revenue. Whether by pre-installed, or by the installation of prizes, now mature industry chain makes the number of users also become a price of goods.

The number of users not only makes the small and medium developers crazy, but also become the direct fuse of the big companies pinch each other. Cause UC gifted as the preparation of the prosecution of Tencent Direct reason, is UC think Tencent in the user figures fake. UC apparently felt very painful. It said in the statement that once the partners believe that the number of users is exceeded, they will be "dug horns", so that can "place UC to death."

"We have to continue to increase the number of users, and now is not enough." "Liu Yuhua is the deputy general manager of Beijing Teng Rui Wanli Information Technology Co., Ltd., the company developed the vehicle navigation application" Navigation Dog "has been sitting on 19 million users. But he felt that there should be more: the next door to the map of the new gold has just announced their number of users reached 30 million.

Such an opportunity to compete with the number of users of the behavior, has been the momentum of the Great Leap Forward era.