Mobile Internet Storm strong attack: Presses Media digital transformation

Recently, Tencent Network with Harvard Business School marketing professor Bharatanand, CEIBS International Business School marketing Professor Kao in Beijing held "effective media strategy" course training, bringing a series of science and technology industry, http://www.aliyun.com/zixun/ Aggregation/12716.html "> Traditional newspapers and new media case analysis, to the domestic media in the future development strategy to provide guidance."

Explore the mode of operation under the new situation

For the elite business people, a variety of terminal applications to eat away at the time of fragmentation, overwhelmed by the news is boring, and access to ideas and views of the problem is far more important than simple access to information. The traditional media in response to such a readership, the point of view is more advantageous than the fact-oriented.

In the media are focused on the aging, catching eyeballs, big events reported today, Bharat Anand that the same line of news will allow readers to produce reading fatigue. The output of the in-depth interpretation of news events and media attitude to the readers to show their views and unique thinking of the way is the new situation in the traditional media can be used for reference operation mode.

But the point of view is not enough to support, the firm's own position and tradition of the founding and continuity is particularly crucial. People's ideological behavior always has a fixed position, the same print. Traditional media should be more firm in its reporting speed, and it would be easier for the elite to applaud and pay for the unexpected and Abas views.

Tencent chief editor Chen Juhong that users want to see "sharp points of view", will not be seen elsewhere, this demand for any media form is consistent. Tencent, for example, "Entertainment View" is the entertainment of Tencent to create a deep entertainment column, revealing the behind-the-scenes rules of the entertainment industry, to explain the trend of trade trends, to provide a different perspective and perspective, this is the original purpose of Tencent.

Future integration will be the trend

Surveys show that the number of newspaper subscriptions in American households has continued to decline over the past 60 years. It has been predicted that 2040 years of traditional media will lose the last reader, which makes the traditional media have to use the network, mobile phones and other terminals as a tool for their own market development.

In this respect, most experts in the industry also agree that the combination of traditional media and new media is an inevitable trend. This approach can not only achieve the spread of the audience, but also consolidate the loyalty of readers. As a traditional medium, should be constantly on the new technology to maintain a high degree of vigilance, and actively cautious test, once the integration with the digital not only to retain the advantages of traditional media, there will be beyond the added value.

The development of new media has caused a strong impact on traditional media and has brought technical support for the innovation of traditional media. The digital strategy of traditional media has become the hot spot, when creating digital media, should not only think about their own product content, the reader experience is equally important.

Data mining improves operational capability

With the evolution of the mobile internet era, the vast amount of information and the vast selection of the reader's choice of power is unprecedented, never a time like today to get a reader the cost is so great.

The challenge to the traditional media operators is that it is difficult to use the experience of the media operators in the past and expect to be recognized again by the readers. Bharat Anand in a 3-day training in a simple analysis of a number of the world's leading traditional media transformation success factors, the most mentioned word is "user experience", Professor think throughout the world field, only to do more picky than the user, can make products get good user subjective reputation.

Chen Juhong also agreed with this view, the user as the most important customer concept and Tencent "everything to the user's value for" is consistent, Tencent will rely on data mining in the future to anticipate the potential needs of users of the media operating capacity.

Bharat Anand said that any success can not be replicated, through learning and innovation, the advantages of others to combine their strengths, in order to make effective media strategy, drive the healthy development of enterprises.